Creating a cohesive email experience doesn't have to be complicated. With a solid master template, you can set up your brand's core design once and reuse it for any campaign. We'll walk you through five essential types of master templates to cover all your email needs.
Think of it as your starting point—a way to skip the setup and get right to the good part: writing your email.
<template>
Subject: Welcome to [Your Brand Name]!
Hi [First Name],
Welcome. We're glad you're here. Now that you're subscribed, you can expect emails from us about [describe your content, e.g., new product launches, design tips, special offers]. We typically send them [frequency, e.g., once a week].
To get you started, here's [a special offer, a link to a popular resource, or a next step].
Cheers,
[Your Name]
[Your Position]
[Your Brand Name]
</template>
<template>
Subject: [Your Newsletter Title] | [Month or Issue #]
Hi [First Name],
Here is your [monthly/weekly] update. We've gathered our latest [articles/tips/updates] to share with you.
[Headline for Your Main Story]
[This is where your main content goes. Share your most important story, update, or piece of advice. Keep it focused and give your readers something valuable.]
[Headline for Secondary Story or Tip]
[Use this section for additional content, like a quick tip, a link to another resource, or a smaller announcement.]
[Add a concluding thought or a call to action here, like encouraging readers to visit your site or reply with their thoughts.]
Talk soon,
[Your Name]
[Your Brand Name]
</template>
<template>
Subject: [Discount Percentage]% Off Just For You
Hi [First Name],
We have something special for you. For a limited time, get [discount percentage or offer details] on [product or service].
This is the perfect time to [describe the benefit, e.g., upgrade your plan, try our new feature, get that item you've been eyeing].
[Add a button or link here that says "Shop Now" or "Claim Offer"]
This offer is valid until [End Date], so don't miss out.
Enjoy,
[Your Name]
[Your Brand Name]
</template>
<template>
Subject: You're Invited to [Event Name]
Hi [First Name],
We'd love for you to join us for [Event Name]. It's happening on [Date] at [Time] at [Location or Virtual Platform].
We're bringing people together to [describe the purpose of the event, e.g., learn about the future of design, network with industry leaders, celebrate a milestone]. You can expect [mention a key activity, speaker, or highlight].
Space is limited, so please RSVP by [RSVP Date] to save your spot.
[Add a button or link here that says "RSVP Now" or "Learn More"]
We hope to see you there.
Best,
[Your Name]
[Your Brand Name]
</template>
<template>
Subject: Got a minute? Share your thoughts on [Product/Service Name].
Hi [First Name],
We're always looking for ways to improve, and your perspective is essential. You recently [describe the interaction, e.g., made a purchase, used a new feature], and we'd value your feedback on the experience.
Would you be willing to share your thoughts? It should only take a moment. Your honest feedback helps us make [Your Brand Name] better for you and everyone else.
[Add a link to your survey or ask a direct question here]
Thanks for your help,
[Your Name]
[Your Brand Name]
</template>
These five master email templates provide a blueprint for your campaigns, and Flodesk is the tool to build them. We offer intuitive email marketing tools for small businesses, helping you grow and monetize your list without the usual friction. With no coding or design skills required, you can create, send, and automate emails that engage your audience and drive revenue.
Our platform is built to help both beginners and experts send effective emails. With an intuitive email builder, capable automations, and well-designed forms, Flodesk provides everything you need for your email marketing. We give you the tools to create emails that look good and perform well, all in a straightforward way.
Master templates are your foundation for consistent, on-brand emails. Our platform is designed to make building and using them straightforward, giving you a reliable starting point for every campaign.
Ready to put these ideas into practice? Sign up for Flodesk and start creating emails your audience will look forward to opening.
Stunning email marketing and automation tools to bring your brand to life and scale your small business.