3 best onboarding email sequence templates for conversions

Onboarding emails are a series of automated messages sent to new subscribers to welcome them and guide them through your offerings. They play a crucial role in marketing by building relationships and setting expectations.

These emails can significantly benefit businesses by increasing engagement and driving conversions. In this article, we'll provide example onboarding email sequences to help you get started.

Tips for writing onboarding email sequence

1. Start with a Warm Welcome

Kick off your onboarding sequence with a friendly welcome email. This sets the tone and makes new subscribers feel valued right from the start. Mention what they can expect next and how they can get the most out of your offerings.

2. Guide Through the Next Steps

Use the onboarding sequence to walk new users through the initial steps they need to take. Whether it's setting up an account or exploring key features, make sure each email provides clear, actionable instructions.

3. Personalize Based on Actions

Tailor your emails based on the actions users have taken. If they've verified their email or made a purchase, acknowledge it and provide relevant next steps. This makes the experience more engaging and relevant.

4. Include Testimonials

Incorporate testimonials in your emails to build trust and encourage new users to take action. Real-life success stories can be very persuasive and help new subscribers see the value in your offerings.

5. Space Out Your Emails

Timing is crucial. Send the first email immediately after sign-up, but space out subsequent emails to avoid overwhelming your new subscribers. This keeps them engaged without feeling bombarded.

We’ve covered some onboarding email sequence examples below to help you get started.

Types of onboarding email sequence we will cover

1. Welcome Email Sequence
2. Account Setup Email Sequence
3. Product Tour Email Sequence

3 examples of onboarding email sequence

3 emails - Welcome Email Sequence

For an effective Welcome Email Sequence, we recommend sending Email 2 on Day 3 and Email 3 on Day 7 to keep your new subscribers engaged without overwhelming them.

Email 1:

<template>

Subject: Welcome to Flodesk! Let's Get Started

Hi [*First Name*],

Welcome to the Flodesk family! We're thrilled to have you on board. Our goal is to help you create beautiful, effective emails that connect with your audience and grow your business.

To get started, here are a few things you can do right away:

• Explore Our Templates: Dive into our library of stunning email templates. Whether you're sending a newsletter, a product update, or a special announcement, we've got you covered.
• Set Up Your First Campaign: Follow our step-by-step guide to create and send your first email campaign. It's quick, easy, and you'll be amazed at how professional your emails look.
• Join Our Community: Connect with other Flodesk users in our community forum. Share tips, ask questions, and get inspired by what others are doing.

If you have any questions or need assistance, our support team is here to help. Just reply to this email or visit our help center.

We're excited to see what you'll create with Flodesk!

Best regards,

[*Your Name*]

[*Your Position*]

Flodesk Team

</template>

Email 2:

<template>

Subject: Discover the Power of Flodesk - Your Next Steps

Hi [*First Name*],

We hope you're enjoying your journey with Flodesk so far! Now that you've had a chance to explore our platform, we want to help you dive deeper and make the most out of your experience.

Here are a few more steps to get you started:

• Customize Your Brand: Personalize your emails by adding your logo, brand colors, and unique fonts. This will help you create a consistent and professional look that resonates with your audience.
• Segment Your Audience: Use our segmentation tools to target specific groups within your subscriber list. This ensures that your messages are relevant and engaging for each recipient.
• Analyze Your Performance: Check out our analytics dashboard to see how your emails are performing. Track open rates, click-through rates, and other key metrics to understand what works best for your audience.

If you have any questions or need further assistance, don't hesitate to reach out. Our support team is always here to help you succeed.

We're excited to see how you continue to grow with Flodesk!

Best regards,

[*Your Name*]

[*Your Position*]

Flodesk Team

</template>

Email 3:

<template>

Subject: Unlock Your Full Potential with Flodesk

Hi [*First Name*],

We hope you're finding Flodesk to be a valuable tool in your email marketing journey. As you continue to explore our platform, we want to ensure you have everything you need to succeed.

Here are a few final tips to help you make the most out of Flodesk:

• Experiment with A/B Testing: Try out different subject lines, email designs, and content to see what resonates best with your audience. A/B testing can provide valuable insights and help you optimize your campaigns.
• Automate Your Workflows: Set up automated workflows to save time and ensure consistent communication with your subscribers. From welcome sequences to follow-up emails, automation can help you stay connected without the manual effort.
• Stay Updated: Keep an eye on our blog and community forum for the latest tips, updates, and success stories. Staying informed will help you continuously improve your email marketing strategy.

If you ever need assistance or have any questions, our support team is just a reply away. We're here to help you every step of the way.

Thank you for choosing Flodesk. We can't wait to see the amazing emails you'll create!

Best regards,

[*Your Name*]

[*Your Position*]

Flodesk Team

</template>

4 emails - Account Setup Email Sequence

For an effective Account Setup Email Sequence, we recommend sending Email 2 on Day 2, Email 3 on Day 5, and Email 4 on Day 10 to keep your new subscribers engaged and on track.

Email 1:

<template>

Subject: Let's Get Your Flodesk Account Set Up!

Hi [*First Name*],

Welcome to Flodesk! We're excited to help you get started with creating beautiful, effective emails that will connect with your audience and grow your business.

To kick things off, let's set up your account. Here are the first steps you need to take:

• Complete Your Profile: Add your business details, including your logo and contact information. This will personalize your emails and make them look professional.
• Import Your Contacts: Upload your existing email list to Flodesk. This will allow you to start sending emails to your subscribers right away.
• Choose a Template: Browse our library of stunning email templates. Pick one that fits your brand and customize it to make it your own.

If you have any questions or need assistance, our support team is here to help. Just reply to this email, and we'll be happy to assist you.

We're looking forward to seeing what you'll create with Flodesk!

Best regards,

[*Your Name*]

[*Your Position*]

Flodesk Team

</template>

Email 2:

<template>

Subject: Your Next Steps to Mastering Flodesk

Hi [*First Name*],

We hope you're settling in well with Flodesk! Now that you've completed the initial setup, it's time to dive a bit deeper and unlock more of Flodesk's potential.

Here are the next steps to help you get the most out of your account:

• Explore Advanced Features: Take a look at our advanced features like automation workflows and A/B testing. These tools can help you streamline your email marketing and gain valuable insights.
• Segment Your Audience: Use our segmentation tools to create targeted groups within your subscriber list. This ensures your emails are relevant and engaging for each recipient.
• Customize Your Templates: Personalize your email templates by adding your brand colors, fonts, and images. This will help you create a consistent and professional look that resonates with your audience.

If you have any questions or need further assistance, don't hesitate to reach out. Our support team is always here to help you succeed.

We're excited to see how you continue to grow with Flodesk!

Best regards,

[*Your Name*]

[*Your Position*]

Flodesk Team

</template>

Email 3:

<template>

Subject: Enhance Your Flodesk Experience with These Tips

Hi [*First Name*],

We hope you're enjoying your journey with Flodesk so far! Now that you've set up your account and explored some of our features, it's time to take things to the next level.

Here are a few more steps to help you get the most out of your Flodesk experience:

• Optimize Your Email Campaigns: Dive into our analytics tools to track the performance of your emails. Understanding open rates, click-through rates, and other key metrics will help you refine your strategy and improve engagement.
• Utilize Automation: Set up automated workflows to streamline your email marketing. From welcome sequences to follow-up emails, automation ensures consistent communication with your subscribers without the manual effort.
• Engage with Your Audience: Use our segmentation tools to create targeted groups within your subscriber list. This allows you to send personalized and relevant content that resonates with each segment of your audience.

If you have any questions or need further assistance, don't hesitate to reach out. Our support team is always here to help you succeed.

We're excited to see how you continue to grow with Flodesk!

Best regards,

[*Your Name*]

[*Your Position*]

Flodesk Team

</template>

Email 4:

<template>

Subject: Final Steps to Master Your Flodesk Account

Hi [*First Name*],

We hope you're finding Flodesk to be a valuable tool in your email marketing journey. As you continue to explore our platform, we want to ensure you have everything you need to succeed.

Here are a few final tips to help you make the most out of Flodesk:

• Experiment with A/B Testing: Try out different subject lines, email designs, and content to see what resonates best with your audience. A/B testing can provide valuable insights and help you optimize your campaigns.
• Automate Your Workflows: Set up automated workflows to save time and ensure consistent communication with your subscribers. From welcome sequences to follow-up emails, automation can help you stay connected without the manual effort.
• Stay Updated: Keep an eye on our blog and community forum for the latest tips, updates, and success stories. Staying informed will help you continuously improve your email marketing strategy.

If you ever need assistance or have any questions, our support team is just a reply away. We're here to help you every step of the way.

Thank you for choosing Flodesk. We can't wait to see the amazing emails you'll create!

Best regards,

[*Your Name*]

[*Your Position*]

Flodesk Team

</template>

5 Emails - Product Tour Email Sequence

For an effective Product Tour Email Sequence, we recommend sending Email 2 on Day 2, Email 3 on Day 4, Email 4 on Day 7, and Email 5 on Day 10 to keep your new subscribers engaged and informed.

Email 1:

<template>

Subject: Welcome to Your Flodesk Product Tour!

Hi [*First Name*],

Welcome to Flodesk! We're excited to guide you through our platform and help you create beautiful, effective emails that connect with your audience.

To kick off your product tour, let's start with the basics. Here are the first steps you need to take:

• Explore Our Templates: Dive into our library of stunning email templates. Whether you're sending a newsletter, a product update, or a special announcement, we've got you covered.
• Set Up Your First Campaign: Follow our step-by-step guide to create and send your first email campaign. It's quick, easy, and you'll be amazed at how professional your emails look.
• Join Our Community: Connect with other Flodesk users in our community forum. Share tips, ask questions, and get inspired by what others are doing.

If you have any questions or need assistance, our support team is here to help. Just reply to this email or visit our help center.

We're excited to see what you'll create with Flodesk!

Best regards,

[*Your Name*]

[*Your Position*]

Flodesk Team

</template>

Email 2:

<template>

Subject: Dive Deeper into Flodesk - Your Next Steps

Hi [*First Name*],

We hope you're enjoying your journey with Flodesk so far! Now that you've had a chance to explore our templates and set up your first campaign, it's time to dive deeper into what Flodesk can do for you.

Here are the next steps to help you get the most out of your product tour:

• Customize Your Brand: Personalize your emails by adding your logo, brand colors, and unique fonts. This will help you create a consistent and professional look that resonates with your audience.
• Segment Your Audience: Use our segmentation tools to target specific groups within your subscriber list. This ensures that your messages are relevant and engaging for each recipient.
• Analyze Your Performance: Check out our analytics dashboard to see how your emails are performing. Track open rates, click-through rates, and other key metrics to understand what works best for your audience.

If you have any questions or need further assistance, don't hesitate to reach out. Our support team is always here to help you succeed.

We're excited to see how you continue to grow with Flodesk!

Best regards,

[*Your Name*]

[*Your Position*]

Flodesk Team

</template>

Email 3:

<template>

Subject: Unleash the Full Potential of Flodesk

Hi [*First Name*],

We hope you're enjoying your Flodesk product tour! Now that you've explored our templates and started your first campaign, it's time to dive deeper into the features that make Flodesk unique.

Here are the next steps to help you maximize your experience:

• Discover Advanced Customization: Take your email designs to the next level by exploring our advanced customization options. Adjust layouts, add personalized content blocks, and experiment with different styles to make your emails truly stand out.
• Utilize Automation: Set up automated workflows to streamline your email marketing. From welcome sequences to follow-up emails, automation ensures consistent communication with your subscribers without the manual effort.
• Engage with Your Audience: Use our segmentation tools to create targeted groups within your subscriber list. This allows you to send personalized and relevant content that resonates with each segment of your audience.

If you have any questions or need further assistance, don't hesitate to reach out. Our support team is always here to help you succeed.

We're excited to see how you continue to grow with Flodesk!

Best regards,

[*Your Name*]

[*Your Position*]

Flodesk Team

</template>

Email 4:

<template>

Subject: Master Flodesk's Advanced Features Today!

Hi [*First Name*],

We hope you're enjoying your Flodesk product tour! Now that you've explored our templates and started your first campaign, it's time to dive deeper into the features that make Flodesk unique.

Here are the next steps to help you maximize your experience:

• Discover Advanced Customization: Take your email designs to the next level by exploring our advanced customization options. Adjust layouts, add personalized content blocks, and experiment with different styles to make your emails truly stand out.
• Utilize Automation: Set up automated workflows to streamline your email marketing. From welcome sequences to follow-up emails, automation ensures consistent communication with your subscribers without the manual effort.
• Engage with Your Audience: Use our segmentation tools to create targeted groups within your subscriber list. This allows you to send personalized and relevant content that resonates with each segment of your audience.

If you have any questions or need further assistance, don't hesitate to reach out. Our support team is always here to help you succeed.

We're excited to see how you continue to grow with Flodesk!

Best regards,

[*Your Name*]

[*Your Position*]

Flodesk Team

</template>

Email 5:

<template>

Subject: Your Final Steps to Mastering Flodesk

Hi [*First Name*],

We hope you've enjoyed your Flodesk product tour so far! As we wrap up this journey, we want to ensure you have all the tools and knowledge you need to make the most out of our platform.

Here are the final steps to help you master Flodesk:

• Refine Your Strategy: Use the insights from our analytics dashboard to fine-tune your email campaigns. Understanding what works best for your audience will help you create more effective and engaging emails.
• Leverage Advanced Features: Dive into our advanced features like automation workflows and A/B testing. These tools can help you streamline your email marketing and gain valuable insights.
• Stay Connected: Join our community forum to connect with other Flodesk users. Share tips, ask questions, and get inspired by what others are doing.

If you ever need assistance or have any questions, our support team is just a reply away. We're here to help you every step of the way.

Thank you for choosing Flodesk. We can't wait to see the amazing emails you'll create!

Best regards,

[*Your Name*]

[*Your Position*]

Flodesk Team

</template>

What about using Flodesk?

Using Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

Our onboarding email sequences are designed to help you make the most out of Flodesk from day one. Whether you're welcoming new subscribers, guiding them through account setup, or showcasing your product features, our platform makes it easy to create engaging and effective email sequences. With Flodesk, you can ensure that every email you send is not only visually stunning but also strategically impactful.

Ready to transform your email marketing? Sign up for free at Flodesk and experience the simplicity and power of our tools. With affordable and simple pricing, Flodesk is the perfect choice for small businesses looking to elevate their email marketing game.