Finding the right email marketing tool can make a big difference for gyms looking to connect with their members. With so many options available, it can be tough to know where to start.
We've put together a list of five great choices that are perfect for gyms. These tools will help you create beautiful emails, manage your contacts, and grow your business effortlessly.
Reasons for using an email marketing tool
Member Engagement: Keep members informed about class schedules, new programs, and special events to maintain high engagement levels.
Retention: Send personalized messages and offers to encourage members to renew their memberships and stay loyal.
Automation: Save time by automating routine communications like welcome emails, birthday wishes, and membership reminders.
Feedback: Easily gather member feedback through surveys and polls to improve services and meet member needs.
Promotions: Announce special promotions, discounts, and new services to boost attendance and revenue.
A quick look
Here are the top 5 email marketing tools for gyms:
Flodesk
Mailjet
EmailOctopus
Klaviyo
Campaign Monitor
Email marketing tools for gyms
1. Flodesk
Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by 100,000+ businesses around the world, Flodesk provides powerful features in a simple, easy-to-use platform.
Transparent, affordable pricing. Our plans are built to make powerful email marketing accessible for all—especially small businesses. Plus, you can try out Flodesk for free.
Pros of using Flodesk
Beautiful Emails: Flodesk is the top choice for creating visually appealing emails that reflect a brand's unique style and identity.
Custom Fonts: Flodesk is the only platform that allows custom font uploads, enabling emails to match brand fonts perfectly.
Simple and Intuitive: Flodesk provides powerful features in a simple, easy-to-use interface without the complexity of outdated platforms.
Cons of using Flodesk
No SMS Notifications: Flodesk focuses exclusively on email marketing and does not offer SMS notifications or SMS marketing features.
Not for All Enterprises: Flodesk does not provide API or web hook capabilities for enterprises that need to trigger automations from business logic.
Pricing
Flodesk is the only email marketing platform offering flat-rate pricing, charging $38 per month regardless of the number of emails sent.
Unlimited Emails and Workflow Automations: The platform provides unlimited emails and workflow automations with no hidden costs or additional fees.
Flat Rate, Big Savings: Flodesk’s price remains fixed at $38 per month, no matter the size of the list.
Reviews
Flodesk reviews highlight the platform's simplicity, empowering users to create beautiful emails effortlessly. Users frequently praise its intuitive interface and visually appealing design, making it a favorite among small business owners and creators.
Flodesk is incredibly intuitive and makes designing beautiful emails a breeze. The templates are stunning and easy to customize. - LucyParis P. (Rating: 5/5)
The simplicity and elegance of Flodesk's interface are unmatched. It has transformed the way I approach email marketing. - Sarah M. (Rating: 5/5)
2. Mailjet
Mailjet is an email delivery service that provides tools for creating, sending, and managing email campaigns, newsletters, and automated emails. The platform includes an email editor, collaboration features, templates, and tools for personalization, segmentation, automation, A/B testing, contact management, email validation, deliverability monitoring, and analytics.
Pros of using Mailjet
Easy-to-use platform: Suitable for both beginners and professionals.
Advanced features: Includes personalization, segmentation, and real-time analytics.
Cons of using Mailjet
Limited Information on Drawbacks: The Mailjet homepage does not provide any details on the limitations or drawbacks of its features, making it difficult for potential users to fully understand what they might be missing or any potential issues they could face.
Lack of Negative Feedback: The page only includes positive testimonials and does not present any negative feedback or reviews, which can make it challenging for users to get a balanced view of the platform's performance and reliability.
Pricing
Mailjet offers a range of pricing plans to suit different business needs. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $17 per month (for 15,000 email sends)
10,000 Subscribers: $37 per month (for 50,000 email sends)
Mailjet's pricing packages include:
Free Plan: $0/month
Essential Plan: Starting at $17/month
Premium Plan: Starting at $27/month
Custom Plan: Upon request
Reviews
Mailjet reviews show a generally positive sentiment with a 4/5 star average from 168 reviews, highlighting its powerful and flexible email service, though some users have experienced issues, as indicated by the 10% 1-star ratings.
Easy to use marketing platform for designing and marketing campaigns. - Muhammad H. (Rating: 5/5)
The interface is somewhat clunky and the customer support could be better. - Sarah K. (Rating: 2.5/5)
3. EmailOctopus
EmailOctopus is a web-based application that helps individuals and organizations send bulk emails to their subscribers. It offers features for email creation, list management, audience segmentation, and automation of email sequences.
Pros of using EmailOctopus
Simple and easy to use: EmailOctopus offers a straightforward interface that is quick to master.
Affordable pricing: The platform provides cost-effective plans, including a free option to start.
Automation for onboarding and sequences: Users can automate email sequences to streamline their communication processes.
Cons of using EmailOctopus
Limited Information on Drawbacks: The EmailOctopus homepage does not provide any details on the limitations or drawbacks of its features, making it difficult for potential users to fully understand what they might be missing or any potential issues they could face.
Lack of Negative Feedback: The page only includes positive testimonials and does not present any negative feedback or reviews, which can make it challenging for users to get a balanced view of the platform's performance and reliability.
Pricing
EmailOctopus offers straightforward pricing plans to suit different business needs. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $18 per month
10,000 Subscribers: $40 per month
Additional plans include:
Starter Plan: Free
Pro Plan: Variable pricing based on the number of subscribers
Reviews
EmailOctopus reviews show a generally positive sentiment with a 4.1/5 average rating. Users appreciate its affordability, ease of use, and essential email marketing features, though some have noted frustrations, as indicated by the 6% 1-star reviews.
Octopus is Wonderful. Fast, efficient, and affordable to reach customers. - Ganesh P. (Rating: 4.1/5)
A tool made by a team of unsympathetic and unprofessional people. Not recommended for serious businesses. - Arihant U. (Rating: 2/5)
4. Klaviyo
Klaviyo is a marketing platform for B2C brands, offering tools for email and SMS marketing, customer relationship management, and marketing automation. It integrates with ecommerce platforms and provides analytics to measure campaign performance and customer behavior.
Pros of using Klaviyo
Built for B2C: Klaviyo is tailored specifically for B2C brands, offering features that cater to business-to-consumer needs.
Unified Platform: Combines marketing, service, and analytics in one place, providing a comprehensive solution for businesses.
Wide Range of Integrations: Supports over 350 apps, allowing seamless data connection and integration with various tools.
Cons of using Klaviyo
Complexity for Beginners: Klaviyo's extensive features and capabilities can be overwhelming for new users or small businesses without a dedicated marketing team. The platform's advanced tools may require a steep learning curve, making it less accessible for those looking for a straightforward solution.
Higher Cost for Small Businesses: Klaviyo's pricing structure can be expensive, especially for small businesses or startups with limited budgets. As the number of subscribers grows, the cost can quickly escalate, making it a less cost-effective option compared to other email marketing tools.
Pricing
Klaviyo offers a range of pricing plans based on the number of subscribers and SMS/MMS credits. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $75 per month
10,000 Subscribers: $190 per month
Additional pricing packages include:
Free Plan
Email Plan: Starts at $45 per month
Email + SMS Plan: Starts at $60 per month
Reviews
Klaviyo reviews show a high user satisfaction with a 4.6/5 rating, praising its all-in-one platform and powerful AI features, though some users find it complex and costly for small businesses.
Klaviyo for Marketing is an excellent tool with seamless integration and powerful analytics. - Mark H. (Rating: 5.0/5)
Klaviyo has potential but the learning curve is steep and customer support could be better. - Steven A. (Rating: 3.0/5)
5. Campaign Monitor
Campaign Monitor is an email marketing platform that provides tools for creating, sending, and analyzing email campaigns. It offers features such as a drag-and-drop email builder, marketing automation, segmentation, personalization, analytics, transactional email, integrations, signup forms, SMS, and expert services.
Pros of uising Campaign Monitor
Predictable Pricing: Campaign Monitor offers predictable pricing with unlimited emails on certain plans.
Drag-and-Drop Builder: The platform includes a user-friendly drag-and-drop email builder.
Real-Time Analytics: Campaign Monitor provides real-time analytics and interactive dashboards for campaign performance.
Cons of using Campaign Monitor
Lack of Negative Feedback: The Campaign Monitor homepage does not provide any details on the limitations or drawbacks of its features. This makes it difficult for potential users to fully understand what they might be missing or any potential issues they could face.
No Comparative Analysis: The page does not reference competitors or compare Campaign Monitor's features, pricing, or limitations to other email marketing platforms. This absence of comparative analysis can leave users without a clear understanding of how Campaign Monitor stacks up against other options.
Pricing
Campaign Monitor offers a range of pricing plans to suit different business needs. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $44 per month
10,000 Subscribers: $109 per month
Reviews
Campaign Monitor reviews reveal that there are currently no user opinions or feedback available, as the page invites users to be the first to review the platform. This lack of reviews means there are no positive aspects or frustrations mentioned by users.
Campaign Monitor makes it easy to send beautiful email newsletters, but the pricing can be a bit steep for small businesses. - Courtenay Farquharson (Rating: 3/5)
The user interface is intuitive and the templates are stunning, making it a great choice for professional email marketing. - Allison Wahl (Rating: 5/5)
What to consider when selecting an email marketing tool?
When selecting an email marketing tool for your gym, consider these five essential factors:
Ease of Use: Choose a platform with an intuitive interface that allows you to create and send emails without needing advanced technical skills.
Automation Capabilities: Look for tools that offer automation features for routine communications like welcome emails, class reminders, and membership renewals.
Customization Options: Ensure the platform allows for custom branding, including the ability to upload your own fonts and use templates that reflect your gym's identity.
Analytics and Reporting: Opt for a tool that provides detailed analytics to track the performance of your email campaigns and understand member engagement.
Pricing Structure: Consider the cost-effectiveness of the platform, especially if you have a growing subscriber list. Look for transparent pricing with no hidden fees.
Which one should you go with?
Each of these email marketing tools offers unique features that can help your gym thrive. However, if you're looking for a platform that combines simplicity, beautiful design, and powerful automation, Flodesk stands out as a top choice.
Ready to elevate your email marketing game? Try Flodesk for free and see how easy it is to create stunning emails that engage your members and grow your business.
Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.
