Sales Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for Sales that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective Sales emails.

What should go into sales emails?

A good Sales email is concise and personalized, addressing the recipient's specific needs and interests. It should include a clear call-to-action and a compelling value proposition that stands out.

• Subject Line: Capture attention with a subject line that is both intriguing and relevant. For example, "Unlock Exclusive Savings Today!" or "Boost Your Sales with Our New Tool."
• Personalized Greeting: Start with a personalized greeting to make the recipient feel valued. Use their name and a friendly tone, such as "Hi [Name], I hope you're doing well!"
• Value Proposition: Clearly state what you are offering and how it benefits the recipient. Phrases like "Save time and increase productivity with our software" can be effective.
• Call-to-Action: Include a clear and compelling call-to-action that guides the recipient on what to do next. Examples include "Get Started Now" or "Schedule a Free Demo."
• Closing: End with a polite and encouraging closing that reinforces the call-to-action. For instance, "Looking forward to helping you achieve your goals!"

Let's jump into it and explore 10 email examples of good Sales emails!

10 sales email examples

1) New York Magazine

New York Magazine is a renowned publication that covers news, culture, and lifestyle topics, offering a digital app for its readers. This email is a great example of a sales email because it effectively engages users by encouraging app usage and providing tips to maximize their experience, all while maintaining a visually appealing and straightforward design.

2) Gymshark

Gymshark is a fitness apparel and accessories brand that targets fitness enthusiasts and young adults with a strong online presence and community-driven marketing. This sales email is effective because it uses a clean, straightforward layout with a clear call-to-action, empowering users by highlighting an exclusive Singles Day sale available through the app, all while maintaining a visually appealing design.

3) Eton

Eton's "PRE-ACCESS: BLACK FRIDAY SALE" email is a prime example of effective sales communication, featuring a clear subject line that immediately conveys urgency and exclusivity. The email's clean, minimalist design, combined with strong branding and prominent calls to action, ensures that recipients can easily understand the offer and take action, making it a powerful tool for driving engagement and sales.

4) Huckberry

Huckberry's "BREAKING NEWS: 365 Pants On Sale" email stands out due to its urgent and attention-grabbing subject line, which immediately conveys the importance of the offer. The email's clean design, clear call-to-action, and focus on a specific product make it easy for recipients to understand the value and take quick action.

5) ROKA

ROKA, a performance sportswear and eyewear company, is known for its high-quality athletic gear designed for athletes and active individuals. The "Our Sun Seeker Sale starts now!" email effectively captures attention with a bold headline, clear call-to-action, and visually appealing design, aligning perfectly with Flodesk's values of simplicity, user empowerment, and aesthetic appeal.

6) GOODLES

GOODLES, a brand likely in the food or consumer goods sector, captures attention with its "FINAL HOURS 🚨 20% OFF EVERYTHING" email. The urgent subject line, clear offer, and visually appealing design make it a standout example of a sales email that is straightforward, empowering, and aesthetically pleasing.

7) 1906 New Highs

1906 New Highs' "WHY IS EVERYONE SCREAMING?" email captures attention with its bold subject line and visually striking design. This email is effective because it combines a clear, engaging message with a clean layout, making it easy for recipients to understand the offer and take action quickly.

8) Bubble

Bubble is a company that sent out an email titled "OUR BIGGEST SALE…" which is featured as a noteworthy example of a sales email. This email stands out due to its clear and bold headline, visually appealing design, and straightforward call-to-action, making it easy for recipients to understand the offer and take action quickly.

9) HUX

HUX's "Don’t miss our biggest sale of the year" email is a prime example of effective sales communication, featuring a clear and compelling subject line that creates urgency and interest. The email's clean design, prominent call-to-action, and social sharing options make it easy for recipients to engage and take action, aligning perfectly with our values of simplicity, user empowerment, and aesthetic appeal.

10) Sometimes Always

Sometimes Always is a brand that excels in creating compelling promotional emails, as demonstrated by their "LAST CHANCE 🔥 25% OFF STOREWIDE ENDS TONIGHT" email. This email is effective due to its urgent subject line, clear offer, and straightforward design, making it easy for recipients to understand the value and take immediate action.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly design stunning sales emails that captivate your audience and drive engagement. Our intuitive platform empowers you to create visually appealing, personalized emails with ease, ensuring your message stands out and resonates with your recipients.

Wrapping up

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue.

Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating emails that captivate and convert.