Top 5 Litmus alternatives in 2025

What is Litmus?

Litmus is an email marketing platform that provides tools for building, personalizing, testing, monitoring, delivering, and analyzing emails. Their pricing starts at $500 per month for the Litmus Core plan, with custom pricing available for the Enterprise plan. Features include creating on-brand emails without HTML skills, testing emails across various clients, monitoring for issues, ensuring deliverability, and viewing email performance data from multiple sources in one place.

Reasons for considering Litmus alternatives

• High cost compared to competitors.
• Limited advanced reporting features.
• Complex user interface for beginners.
• Inadequate customer support response times.

A quick look

Here are the top 5 alternatives to Litmus:

1. Flodesk
2. SmartrMail
3. EmailOctopus
4. Mailmodo
5. Firedrum Email Marketing

Best alternatives to Litmus

1. Flodesk

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

Pros of using Flodesk

• Beautiful Emails: Flodesk is the top choice for creating visually appealing emails that reflect a brand's unique style and identity.
• Simple and Intuitive: Flodesk provides powerful features in a simple, easy-to-use interface without the complexity of outdated platforms.
• Human Analytics: Flodesk provides clear and understandable insights into email performance, giving brands the data they need without overwhelming charts or jargon.

Cons of using Flodesk

• No SMS Notifications: Flodesk does not offer SMS notifications, which can be a drawback for businesses looking to integrate text messaging into their marketing strategy. For more details, visit Flodesk.
• Not for all enterprises: Flodesk does not offer API and web hooks for enterprises that might want to trigger automations from business logic. This limitation can be a significant drawback for larger businesses needing more advanced automation capabilities. For more details, visit Flodesk.

Pricing

Pricing starts at $35 per month with plans designed to grow with your business. You’ll get access to stunning design-focused templates and easy automation built for small businesses, solopreneurs, and creative brands. With clear and predictable pricing, there are no confusing tiers or hidden fees.

Reviews

Flodesk reviews highlight the platform's exceptional ease of use and stunning design capabilities, with users consistently praising its intuitive interface and beautiful email templates. With a high rating of 4.4 out of 5 stars, Flodesk is celebrated for making email marketing both accessible and visually appealing.

Flodesk is incredibly intuitive and makes designing beautiful emails a breeze. The templates are stunning and easy to customize. - LucyParis P. (Rating: 5/5)

The simplicity and elegance of Flodesk's interface are unmatched. It has transformed the way I approach email marketing. - Sarah M. (Rating: 5/5)

2. SmartrMail

SmartrMail provides email marketing and SMS services tailored for e-commerce stores. It includes features like automated email flows, abandoned cart recovery, and product recommendations to help businesses communicate effectively with their customers.

Pros of using SmartrMail

• Commerce-focused: Built specifically for e-commerce, ensuring every email is designed to generate revenue.
• Automations: Easy-to-use automations that are ready to go out of the box.
• Recommendations: Machine learning-powered product recommendations.

Cons of using SmartrMail

• Limited Advanced Features for Large Enterprises: SmartrMail is designed primarily for small to medium-sized e-commerce businesses. While it offers a robust set of features, it may lack some of the advanced functionalities that large enterprises require, such as more complex automation workflows, advanced analytics, and extensive customization options.
• Learning Curve for New Users: Despite being user-friendly, new users might still face a learning curve when getting started with SmartrMail. This could be due to the need to familiarize themselves with the various features and settings, especially if they are transitioning from another email marketing platform.

Pricing

SmartrMail offers flexible pricing plans to accommodate various business needs. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $27.13 per month
• 10,000 Subscribers: $87.13 per month

Reviews

SmartrMail reviews highlight its ease of use and effectiveness in driving sales, with users praising its seamless integration with e-commerce platforms and high recommendation rate. However, some users have noted a learning curve when transitioning from other platforms.

"Create beautiful and engaging newsletters in minutes. The interface is intuitive and easy to use." - Naser K. (Rating: 4.7/5)

"SmartrMail is a decent tool for basic email marketing needs. However, it lacks some advanced features." - Deepraj D. (Rating: 3/5)

3. EmailOctopus

EmailOctopus provides tools for email marketing, including customizable templates, a drag-and-drop editor, and automated email sequences. Users can import existing subscribers, create forms and landing pages, and segment their email lists for personalized campaigns.

Pros of using EmailOctopus

• Customizable templates and a drag-and-drop editor: Users can create emails without needing coding skills.
• Ability to segment lists and personalize emails: Helps target specific groups within your audience.
• Automated workflows for onboarding new subscribers: Streamlines the process of welcoming new subscribers.

Cons of using EmailOctopus

• Limited Advanced Features: While EmailOctopus offers a range of basic email marketing tools, it lacks some of the advanced features found in other platforms. This can be a drawback for businesses looking for more sophisticated automation and analytics capabilities.
• Basic Reporting: The reporting and analytics provided by EmailOctopus are relatively basic. Users seeking in-depth insights and detailed performance metrics may find the platform's reporting tools insufficient for their needs.

Pricing

EmailOctopus offers straightforward pricing plans to meet different business needs. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $18 per month
• 10,000 Subscribers: $40 per month

Reviews

EmailOctopus reviews reveal that users appreciate its customizable templates, drag-and-drop editor, and automated workflows, but some find its advanced features and reporting tools lacking. Overall, it has a positive rating of 4.1 out of 5 stars, with 57% of users giving it 5 stars and 36% giving it 4 stars.

"Octopus is Wonderful. Fast, efficient, and affordable to reach customers." - Ganesh P. (Rating: 4.1/5)

"A tool made by a team of unsympathetic and unprofessional people. Not recommended for serious businesses." - Arihant U. (Rating: 2/5)

4. Mailmodo

Mailmodo is an email marketing software that uses AI to simplify the creation and automation of email campaigns. It offers features such as a drag-and-drop email template builder, interactive AMP emails, smart segmentation, and managed email deliverability, all without requiring technical expertise.

Pros of using Mailmodo

• AI-driven automation: Simplifies email marketing tasks.
• Interactive elements: Includes polls, forms, and games to increase engagement.
• No technical expertise needed: Easy to use for creating and automating email campaigns.

Cons of using Mailmodo

• Limited Advanced Features: While Mailmodo offers a range of useful tools, it may lack some advanced features that larger enterprises require, such as more complex automation workflows and in-depth analytics.
• Learning Curve for New Users: Despite its user-friendly interface, new users might still face a learning curve when getting started with Mailmodo, especially if they are transitioning from another email marketing platform.

Pricing

Mailmodo offers straightforward pricing plans to accommodate various business needs. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $39.20 per month
• 10,000 Subscribers: $74 per month

Reviews

Mailmodo reviews show users appreciate its no-code email creation, interactive AMP emails, and improved deliverability, but some find the learning curve frustrating. Overall, it has a positive rating of 4.5 out of 5 stars from 139 reviews.

"The interactive email features of Mailmodo are impressive and have significantly boosted our engagement rates." - Michael B. (Rating: 4.5/5)

"Mailmodo offers a unique approach to email marketing, but the learning curve can be steep." - Sarah K. (Rating: 3/5)

5. Firedrum Email Marketing

Firedrum Email Marketing provides email marketing solutions including DIY Email Marketing, Managed Email Marketing, and White Label Email Marketing. Their services feature responsive email template creation, automation, image database integration, and detailed reporting, with support available through chat, email, or phone.

Pros of using Firedrum Email Marketing

• Design emails faster: Email Studio™ allows for quick email template creation.
• No payment for unsubscribed contacts: Only pay for active subscribers.
• Higher open rates: OpenBoost™ automation increases email open rates.

Cons of using Firedrum Email Marketing

• Limited Advanced Features: While FireDrum Email Marketing offers a range of useful tools, it may lack some advanced features that larger enterprises require, such as more complex automation workflows and in-depth analytics.
• Learning Curve for New Users: Despite its user-friendly interface, new users might still face a learning curve when getting started with FireDrum, especially if they are transitioning from another email marketing platform.

Pricing

Firedrum Email Marketing offers flexible pricing plans to accommodate various business needs. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $16 per month
• 10,000 Subscribers: $60 per month

Reviews

Firedrum Email Marketing reviews reveal that users appreciate the easy-to-use Email Studio, industry-best customer support, and customizable solutions. However, some users have found the platform's advanced features lacking and noted a learning curve when transitioning from other email marketing tools.

"They are helpful and prompt with personalized service at an affordable price. They made what was a complicated process with other companies I contacted relatively smooth and easy." - Karen S. (Rating: 5.0/5)

"The platform is decent for basic email marketing needs but lacks some advanced features. Customer support is good but could be more responsive." - Michael T. (Rating: 3.0/5)

What to consider when selecting a Litmus alternative?

1. Ease of Use: Look for platforms that offer intuitive interfaces and drag-and-drop editors. This is crucial for users who may not have advanced technical skills but still want to create professional-looking emails.
2. Automation Capabilities: Ensure the platform provides robust automation features, such as automated email sequences, abandoned cart recovery, and personalized recommendations. These features help streamline marketing efforts and improve customer engagement.
3. Customization and Design: The ability to customize templates and design emails that reflect your brand's identity is essential. Platforms that offer a wide range of templates and design tools can help create visually appealing emails without needing design expertise.
4. Reporting and Analytics: Comprehensive reporting tools are vital for tracking the performance of your email campaigns. Look for platforms that offer detailed analytics, including open rates, click-through rates, and conversion metrics, to make data-driven decisions.
5. Customer Support: Reliable customer support can make a significant difference, especially for beginners. Opt for platforms that offer multiple support channels, such as chat, email, and phone, and have a reputation for responsive and helpful service.

Which one should you go with?

While all these alternatives offer unique features and benefits, Flodesk stands out for its simplicity and stunning design capabilities. If you're looking for an intuitive platform that allows you to create beautiful, high-converting emails without the complexity, Flodesk is a fantastic choice. Ultimately, any of these options can serve your email marketing needs, but Flodesk's user-friendly interface and powerful tools make it a top recommendation.