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Photography Emails: 10 Great Examples (& Other Tips)

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In this article, we'll show you 10 email examples for photography that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and inspire you to create your own visually appealing and effective emails.

What should go into photography emails?

A good photography email is visually captivating and highlights the unique aspects of your photography services or products. It should include high-quality images, a clear call-to-action, and personalized content that resonates with your audience.

  • Eye-catching Subject Line: Use phrases like "Capture Your Memories" or "Exclusive Photography Offer" to grab attention and entice the recipient to open the email.
  • High-Quality Images: Showcase your best work with stunning visuals that highlight your photography style and expertise. For example, "See our latest wedding shoots" or "Explore our nature photography portfolio."
  • Personalized Greeting: Address the recipient by name and include personalized content that speaks directly to their interests. For instance, "Hi [Name], we thought you'd love these new portrait sessions."
  • Clear Call-to-Action: Encourage the recipient to take the next step with a strong call-to-action like "Book Your Session Now" or "View Our Gallery."
  • Engaging Content: Provide valuable information or tips related to photography, such as "5 Tips for Perfect Family Photos" or "How to Choose the Right Photographer for Your Event."
  • Contact Information: Make it easy for recipients to get in touch with you by including your contact details and social media links. For example, "Follow us on Instagram for more inspiration" or "Contact us at [email address] for inquiries."

Let's jump into it and explore 10 email examples of good photography emails!

10 photography email examples

1) Moment

Moment

Moment's email, "Your Gear is Waiting," is a visually appealing example of a photography email that effectively showcases high-quality images of their products. The clean design and clear call-to-action empower users to explore and purchase photography gear with ease, making it a great example of simplicity and user-focused communication.

2) Canon

Canon

Canon's email, "Calling All Photographers & Videographers," effectively targets its audience with a clear and engaging subject line, inviting recipients to explore opportunities in photography and videography. The visually appealing design and straightforward call-to-action make it easy for users to engage with the content, showcasing Canon's commitment to simplicity and user empowerment.

3) Death to Stock

Death to Stock

Death to Stock's email, "ON THE JOB 👩‍🍳," is a prime example of how to communicate photography to customers effectively. The email's clean design, high-quality visuals, and straightforward call-to-action make it an excellent choice for brands looking to showcase their photography services or products with simplicity, user empowerment, and aesthetic appeal in mind.

4) The Bitter Southerner

The Bitter Southerner

The Bitter Southerner's email, "The Forgotten Photographer Who Helped Create a National Park," stands out as a photography email due to its compelling subject line and visually captivating image that draws the viewer into a story of historical significance. The clean design and clear call-to-action empower users to engage with the content effortlessly, making it a prime example of simplicity and user-focused communication.

5) Format

Format

Format's email, "Format Has Custom Content for Every Photographer," effectively showcases a variety of email templates tailored to different photography needs. The clean design and intuitive navigation empower users to easily find the perfect template, making it a great example of simplicity and user-focused communication.

6) Wildist

Wildist

Wildist's email, "The giveaway you've been waiting for," is a prime example of a photography email that captivates with its clean design and visually appealing layout. The straightforward call-to-action and high-quality visuals empower users to engage effortlessly, making it a standout choice for brands aiming to communicate simplicity and user-focused content.

7) Rockett St George

Rockett St George

Rockett St George is a brand known for its unique home decor and interior design products. Their email, "Secrets To The Perfect Picture Wall ✨," effectively captures attention with a visually appealing subject line and clean design, empowering users to create their own stylish picture walls with ease.

8) Unsplash

Unsplash

Unsplash is a platform that offers high-quality, freely usable photographs contributed by a global community of photographers. Their Earth Day 2020 email stands out for its clean design, visually striking imagery, and straightforward call-to-action, making it a prime example of simplicity, user empowerment, and aesthetic appeal in photography emails.

9) Death to the Stock Photo

Death to the Stock Photo

Death to the Stock Photo's email, "It's OK to Be Alone," features a clean design and high-quality visuals that effectively communicate its message. The straightforward call-to-action and visually appealing layout empower users to engage effortlessly, making it a standout example of simplicity and user-focused content.

10) MENDO

MENDO

MENDO's email, "This Sunday: Virtual Signing Session with photographer Pie Aerts," effectively captures attention with its engaging subject line and clean design. The visually appealing layout and straightforward call-to-action empower users to easily engage with the content, making it a prime example of simplicity and user-focused communication in photography emails.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning photography emails that captivate your audience. Our intuitive design tools and customizable templates empower you to showcase your work with simplicity and aesthetic appeal, ensuring your emails stand out in any inbox.

Wrapping up

Flodesk

Flodesk makes it easy to create visually stunning photography emails that captivate your audience. With our intuitive design tools and customizable templates, you can showcase your work with simplicity and aesthetic appeal, ensuring your emails stand out in any inbox.

Our platform offers the most user-friendly email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps both beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating emails that captivate and convert.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.