Update Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for updates that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and inspire you to create your own effective update emails.

What should go into update emails?

A good update email is clear, concise, and directly addresses the changes or improvements being communicated. It should be visually appealing and easy to read, ensuring that the recipient quickly understands the key points.

• Subject Line: Capture attention with a brief, informative subject line. Examples include "Exciting Updates to Your Account" or "New Features You’ll Love."
• Introduction: Start with a friendly greeting and a quick summary of the update. Phrases like "We’re excited to share" or "Here’s what’s new" work well.
• Main Content: Clearly outline the updates or changes. Use bullet points or short paragraphs to make the information digestible. For instance, "We’ve added a new dashboard for easier navigation."
• Visuals: Incorporate images, icons, or infographics to break up text and highlight key points. A screenshot of a new feature can be very effective.
• Call to Action: Encourage the recipient to take the next step, whether it’s exploring the new feature or providing feedback. Use phrases like "Check it out now" or "Let us know what you think."
• Closing: End with a positive note and a thank you. Examples include "Thank you for being a valued customer" or "We appreciate your continued support."

Let's jump into it and explore 10 email examples of good update emails!

10 update email examples

1) Waking Up

The Waking Up email update, titled "Waking Update: New Interview with Sam + 4 More Highlights," effectively informs subscribers about new content, including a notable interview with Sam Harris and additional highlights. This email stands out due to its clear subject line, organized content, and visually appealing design, making it easy for users to stay engaged and explore new features on the Waking Up platform.

2) Stripe

Stripe's update email, titled "45+ product updates, stablecoin payments, and global tax filing," effectively communicates a wide range of new features and improvements, ensuring users are well-informed and can make the most of the platform. The email's clear subject line, organized content, and responsive design make it easy for users to quickly grasp the updates and understand how they can benefit from the new functionalities.

3) Apple

Apple's email, titled "Your ID in Wallet is ready to go places," effectively communicates a new feature update to customers. The clear subject line, minimalist design, and actionable information empower users to easily understand and utilize the new ID in Wallet feature, enhancing their overall experience with Apple products.

4) Skillshare

Skillshare's update email, titled "The Path: Issue 032 - Design stunning graphics with Canva & 10 holiday cards (just in time)!" stands out due to its timely and relevant content, which empowers users by providing resources and inspiration for creating their own graphics and holiday cards. The email's clear subject line, organized content, and visually appealing design make it easy for users to engage with the updates and take advantage of the new offerings.

5) Qonversion

Qonversion is a platform that helps app developers manage subscriptions and in-app purchases, providing tools for analytics, automation, and revenue optimization. The company's update email, titled "February Qonversion Updates: Improved Customers List, New Integrations, and More," effectively communicates new features and improvements with a clear subject line, organized content, and visually appealing design, making it easy for users to stay informed and take advantage of the latest enhancements.

6) Semrush

Semrush is a well-known SaaS platform that provides tools for search engine optimization (SEO), online marketing, and competitive research. The update email titled "Are you showing up in AI Overviews?" stands out due to its clear subject line, organized content, and visually appealing design, making it easy for users to stay informed and take advantage of the latest enhancements.

7) Miro

Miro is a collaborative online whiteboard platform designed to help teams work together more effectively, offering features like real-time collaboration, pre-built templates, and integrations with popular tools. The update email titled "What's New: Get the Whole Team on Board, Literally" is effective due to its clear subject line, organized content, and visually appealing design, making it easy for users to quickly understand and engage with the new features.

8) Frame.io

Frame.io is a platform designed for video collaboration, allowing teams to upload, review, and share video content efficiently. The update email titled "Want to try the all-new Frame.io V4 beta?" stands out due to its clear subject line, organized content, and visually appealing design, making it easy for users to stay informed and take advantage of the latest enhancements.

9) monday.com

monday.com's "Work Management monthly update" email is a prime example of effective communication, featuring a clean and modern layout with bold headings and clear sectioning. The minimalist color scheme and prominent call-to-action buttons ensure that users can easily navigate and engage with the content, making it a highly functional and visually appealing update email.

10) Plus-Plus USA

Plus-Plus USA, a company known for its creative building sets, recently announced that their products are now available at Target. This update email is effective due to its clear subject line, organized content, and visually appealing design, making it easy for users to quickly grasp the exciting news and share it on social media.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly design visually stunning update emails that captivate your audience. Our intuitive platform empowers you to create clear, concise, and aesthetically appealing emails, ensuring your updates are both engaging and easy to understand.

Wrapping up

Flodesk's intuitive platform makes it easy to design visually stunning update emails that captivate your audience. With no need for coding or design skills, you can effortlessly create, send, and automate emails that engage your audience and drive revenue.

Trusted by over 100,000 businesses, Flodesk helps both beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk provides everything you need for brilliant email marketing—without the complexity.

In conclusion, using Flodesk can transform your email marketing efforts, making it easier than ever to keep your audience informed and engaged. Sign up for Flodesk today and start creating stunning update emails that drive results.