Choosing the right email marketing tool can make a huge difference for agencies. With so many options available, finding the perfect fit can be challenging.
We've compiled a list of five great choices to help you streamline your email campaigns and achieve your goals. These tools are designed to be user-friendly, effective, and visually appealing.
Reasons for using an email marketing tool
Efficiency: Automate repetitive tasks, freeing up time for creative and strategic work.
Analytics: Gain insights into campaign performance with detailed metrics and reports.
Personalization: Tailor messages to specific audience segments for better engagement.
Design: Create visually appealing emails without needing advanced design skills.
Scalability: Easily manage and grow your email list as your agency expands.
A quick look
Here are the top 5 email marketing tools for agencies:
Flodesk
MailerLite
Campaign Monitor
Moosend
Mailchimp
Email marketing tools for agencies
1. Flodesk
Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by 100,000+ businesses around the world, Flodesk provides powerful features in a simple, easy-to-use platform.
Transparent, affordable pricing. Our plans are built to make powerful email marketing accessible for all—especially small businesses. Plus, you can try out Flodesk for free.
Beautiful Emails: Flodesk is the top choice for creating visually appealing emails that reflect a brand's unique style and identity.
Custom Fonts: Flodesk is the only platform that allows custom font uploads, enabling emails to match brand fonts perfectly.
Simple and Intuitive: Flodesk provides powerful features in a simple, easy-to-use interface without the complexity of outdated platforms.
Cons of using Flodesk
No SMS Notifications: Flodesk focuses exclusively on email marketing and does not offer SMS notifications, which might be a limitation for businesses looking to integrate text messaging into their campaigns.
Not for All Enterprises: Flodesk does not provide API or web hooks for enterprises that might want to trigger automations from business logic, making it less suitable for larger organizations with complex needs.
Pricing
Flodesk is the only email marketing platform offering flat-rate pricing, charging $38 per month regardless of the number of emails sent.
Unlimited Emails and Workflow Automations: The platform provides unlimited emails and workflow automations with no hidden costs or additional fees.
Flat Rate, Big Savings: Flodesk’s price remains fixed at $38 per month, no matter the size of the list.
Reviews
Flodesk reviews highlight the platform's simplicity, user empowerment, and aesthetic appeal, with a 4.3/5 rating from 80 reviews, 77% of which are 5-star ratings. Users appreciate the ease of use and the visually appealing templates that make email marketing effortless and effective.
Flodesk is incredibly intuitive and makes designing beautiful emails a breeze. The templates are stunning and easy to customize. - LucyParis P. (Rating: 5/5)
The simplicity and elegance of Flodesk's interface are unmatched. It has transformed the way I approach email marketing. - Sarah M. (Rating: 5/5)
2. MailerLite
MailerLite is a digital marketing platform offering tools for email marketing, automation, website and landing page creation, lead collection, and online selling. The platform includes features such as a drag & drop email editor, automation workflows, signup forms, performance tracking, and integrations with other web applications.
Pros of using MailerLite
Simple UI: MailerLite offers a straightforward and easy-to-navigate user interface.
24/7 Support: The platform provides round-the-clock customer support with a quick response time.
Wide Range of Integrations: MailerLite integrates with various popular applications, enhancing its functionality.
Cons of using MailerLite
Limited Advanced Features: MailerLite may not offer the advanced features that larger enterprises or highly specialized businesses require. While it covers the basics well, it might fall short for those needing more complex functionalities.
Promotional Focus: The platform's promotional content heavily emphasizes its strengths, making it challenging to find transparent information about its limitations or potential drawbacks. This can make it difficult for users to make fully informed decisions.
Pricing
MailerLite offers straightforward pricing plans to suit different business needs. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $20 per month
10,000 Subscribers: $58.40 per month
Reviews
MailerLite reviews show a high user satisfaction with an overall rating of 4.6/5 from 1,071 reviews, praising its ease of use, advanced email marketing tools, and affordability, though some users note limitations in advanced features and transparency.
MailerLite is an important tool for my business. The features, performance, and ease of deployment are top-notch. - Jade C. J. (Rating: 4.6/5)
Great support, still lacking a few features. Easy to use, but needs more advanced options. - Valentín M. (Rating: 3/5)
3. Campaign Monitor
Campaign Monitor is an email marketing platform that allows users to create, send, and manage email campaigns. It offers tools such as a drag-and-drop email builder, marketing automation, segmentation, personalization, and analytics.
Pros of using Campaign Monitor
Predictable pricing: Campaign Monitor offers predictable pricing with unlimited emails on certain plans.
Drag-and-drop email builder: The platform includes a drag-and-drop email builder that requires no coding.
Automation features: Campaign Monitor provides a visual journey designer for automating email sends.
Cons of using Campaign Monitor
Limited Advanced Features: Campaign Monitor may not offer the advanced features that larger enterprises or highly specialized businesses require. While it covers the basics well, it might fall short for those needing more complex functionalities.
Promotional Focus: The platform's promotional content heavily emphasizes its strengths, making it challenging to find transparent information about its limitations or potential drawbacks. This can make it difficult for users to make fully informed decisions.
Pricing
Campaign Monitor offers straightforward pricing plans to suit different business needs. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $44 per month
10,000 Subscribers: $109 per month
Reviews
Campaign Monitor reviews are currently unavailable, as no user opinions or feedback have been provided on the platform.
Campaign Monitor makes it easy to send beautiful email newsletters, but the pricing can be a bit steep for small businesses. - Courtenay Farquharson (Rating: 3/5)
The user interface is intuitive and the templates are stunning, making it a great choice for professional email marketing. - Allison Wahl (Rating: 5/5)
4. Moosend
Moosend is an email marketing and automation platform that enables businesses to send email campaigns, automate marketing tasks, and build landing pages. It offers tools for designing, sending, and tracking emails, as well as automating repetitive marketing processes and managing audience engagement.
Pros of using Moosend
Affordable Pricing: Moosend offers flexible payment options with discounts for biannual and annual plans.
Comprehensive Feature Set: Includes unlimited campaigns, automation, landing pages, forms, transactional emails, and more.
User-Friendly Interface: Described as an intuitive email marketing and marketing automation platform.
Cons of using Moosend
Limited Advanced Features: Moosend may not offer the advanced features that larger enterprises or highly specialized businesses require. While it covers the basics well, it might fall short for those needing more complex functionalities.
Promotional Focus: The platform's promotional content heavily emphasizes its strengths, making it challenging to find transparent information about its limitations or potential drawbacks. This can make it difficult for users to make fully informed decisions.
Pricing
Moosend offers flexible pricing plans to accommodate various business needs. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $24 per month
10,000 Subscribers: $88 per month
Additional pricing packages are available:
500 Subscribers: $9 per month
1,000 Subscribers: $16 per month
3,000 Subscribers: $32 per month
5,000 Subscribers: $48 per month
8,000 Subscribers: $64 per month
25,000 Subscribers: $160 per month
50,000 Subscribers: $315 per month
75,000 Subscribers: $416 per month
100,000 Subscribers: $624 per month
150,000 Subscribers: $936 per month
200,000 Subscribers: $1,216 per month
250,000 Subscribers: $1,520 per month
300,000 Subscribers: $1,808 per month
400,000 Subscribers: $2,352 per month
500,000 Subscribers: $2,896 per month
600,000 Subscribers: $3,536 per month
700,000 Subscribers: $4,080 per month
800,000 Subscribers: $4,640 per month
1,000,000 Subscribers: $5,840 per month
Moosend also offers custom plans and pay-as-you-go email credits.
Reviews
Moosend reviews reveal a generally positive sentiment, highlighting its affordability, intuitive interface, and comprehensive features, though some users note a lack of advanced functionalities and transparency in promotional content.
Moosend is a game changer for our email marketing needs, offering a seamless experience and powerful automation tools. - Elizabeth H. (Rating: 5/5)
While Moosend has some useful features, the interface can be clunky and difficult to navigate at times. - Michael B. (Rating: 2.5/5)
5. Mailchimp
Mailchimp offers tools for email marketing, automation, SMS campaigns, content creation, analytics, audience management, and integrations with other business tools. Users can create and manage campaigns, set up automated workflows, segment audiences, integrate with third-party tools, and analyze performance with built-in analytics and reporting dashboards.
Pros of uising Mailchimp
High ROI: Users have seen up to 25x ROI using Mailchimp.
Large User Base: Over 11 million users globally.
Wide Range of Integrations: 300+ integrations with popular platforms.
Cons of using Mailchimp
Feature Availability Varies by Plan: Many of Mailchimp's advanced features, such as onboarding, AI tools, advanced segmentation, and SMS, are only available on Standard or Premium plans. This can limit the functionality for users on lower-tier plans.
SMS Marketing Limitations: SMS marketing is only available as an add-on to paid plans in select countries. Additionally, unused SMS credits expire monthly, and MMS is only available for Standard and Premium plans sending to US and Canada contacts.
Pricing
Mailchimp offers various pricing plans to suit different business needs. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $30 per month
10,000 Subscribers: $67.50 per month
Additional pricing packages are available:
500 Subscribers: $13 per month
2,500 Subscribers: $39 per month
10,000 Subscribers: $100 per month
10,000 Subscribers (with 15% discount): $85 per month for 12 months
Standard Plan: $135 per month
Standard Plan (with 15% discount): $115 per month for 12 months
Premium Plan: $350 per month
Premium Plan (with 15% discount): $297.50 per month for 12 months
Reviews
Mailchimp reviews show a 4.3/5 rating from 12,767 users, highlighting its intuitive drag-and-drop editor, advanced segmentation, and powerful analytics. However, some users express frustration with the complexity of advanced features and limitations on lower-tier plans.
Mailchimp is a great tool for email marketing with a user-friendly interface and robust features. - John D. (Rating: 4.5/5)
The customer support is lacking, and the platform can be a bit slow at times. - Jane S. (Rating: 2.5/5)
What to consider when selecting an email marketing tool?
When selecting an email marketing tool, agencies should focus on the following key features:
Ease of Use: The platform should be intuitive and user-friendly, allowing team members to quickly create and manage campaigns without extensive training.
Customization Options: Look for tools that offer robust customization features, such as custom fonts and templates, to ensure emails align with your brand's identity.
Automation Capabilities: Effective automation features are essential for streamlining workflows and ensuring timely, relevant communication with your audience.
Analytics and Reporting: Detailed analytics and reporting tools are crucial for measuring campaign performance and making data-driven decisions.
Scalability: Choose a platform that can grow with your agency, offering flexible pricing plans and the ability to handle an expanding subscriber list.
Which one should you go with?
Each of these email marketing tools offers unique features and benefits, making them all solid choices for agencies. However, if you're looking for a platform that combines simplicity, user empowerment, and aesthetic appeal, Flodesk stands out.
With its intuitive interface and beautiful templates, Flodesk makes it easy to create stunning emails that resonate with your audience. Try it for free and see how Flodesk can transform your email marketing efforts.
Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.
