5 Great Saas Renewal Email Templates To Copy & Paste

Crafting the right renewal email is key to keeping your subscribers around. We're sharing five essential templates to help you design messages that resonate.

Starting with a template gives you a clear framework, so you can focus on your message instead of the structure.

Tips for Writing Saas Renewal Emails

• Remind them of their wins. Instead of just sending a billing reminder, show them the value they've gotten from your platform. A quick, personalized stat like, “You’ve created 25 workflows this year,” makes the benefit tangible and the decision to renew a no-brainer.
• Make the call-to-action obvious. The renewal button should be unmistakable and lead to a simple payment page. The goal is to make renewing feel like a small, easy step, not a complicated task.
• Segment your audience. A power user who lives in your app needs a different message than someone who logs in once a month. Tailor your renewal emails based on user activity to make your message hit home.
• Design is part of the message. Your renewal email should look and feel like your brand. A clean, well-designed email builds trust and reinforces the quality of your product, reminding them why they chose you in the first place.

Types of Saas Renewal Email Templates We Will Cover

1. Reminder Renewal Email Template
2. Urgent Renewal Email Template
3. Discount Renewal Email Template
4. Feedback Renewal Email Template
5. Thank You Renewal Email Template

5 Saas Renewal Email Templates

1) Reminder Renewal Email Template

<template>

Subject: A heads-up: Your [Product Name] subscription renews soon

Hi [Customer Name],

This is just a quick reminder that your subscription for [Product Name] is set to renew on [Renewal Date].

If you'd like to keep your account as is, you don't need to do a thing. We'll handle the renewal automatically so you can continue creating without interruption. Should you need to update your billing details, you can manage your subscription here: [Link to Billing Page].

We're excited to continue supporting your work.

Cheers,

[Your Name]

[Your Title]

[Company Name]

</template>

2) Urgent Renewal Email Template

<template>

Subject: Action required: We couldn't process your [Product Name] renewal

Hi [Customer Name],

We had some trouble processing the payment for your [Product Name] subscription. This usually happens if a card has expired or billing details have changed.

To keep your account active and ensure you don’t lose access, please take a moment to update your payment information. You can do that right here: [Link to Billing Page].

We’re here to help if you have any questions.

Best,

[Your Name]

[Your Title]

[Company Name]

</template>

3) Discount Renewal Email Template

<template>

Subject: A special offer on your [Product Name] renewal

Hi [Customer Name],

Your subscription for [Product Name] is coming up for renewal. As a thank you for being a valued member of our community, we’d like to offer you [Discount Percentage]% off your next year when you renew by [Offer Expiry Date].

To claim your discount, simply renew through this link: [Link to Discounted Renewal Page].

We look forward to seeing what you create next.

All the best,

[Your Name]

[Your Title]

[Company Name]

</template>

4) Feedback Renewal Email Template

<template>

Subject: Your thoughts on [Product Name] + renewal reminder

Hi [Customer Name],

As your subscription for [Product Name] approaches its renewal on [Renewal Date], we wanted to check in. Your insights are what help us grow and improve, and we’d love to hear about your experience.

If you have a moment, could you share your feedback with us? We want to know what’s working for you and what could be better. You can share your thoughts here: [Link to Feedback Form/Survey].

Your subscription will renew automatically, so there's nothing you need to do to continue. Should you need to update your billing details, you can manage your subscription here: [Link to Billing Page].

Thanks,

[Your Name]

[Your Title]

[Company Name]

</template>

5) Thank You Renewal Email Template

<template>

Subject: Thanks for renewing with [Product Name]

Hi [Customer Name],

This is just a quick note to say thank you for renewing your subscription to [Product Name]. We’re happy to have you with us for another year.

We’re excited to continue supporting your work and can't wait to see what you create next. If you ever need anything, we’re here to help.

All the best,

[Your Name]

[Your Title]

[Company Name]

</template>

What About Using Flodesk?

Putting these SaaS renewal email templates into action is straightforward with the right tools. Flodesk provides an intuitive email marketing platform built for small businesses, helping you grow and monetize your email list. You can design, send, and automate emails that connect with your audience and drive revenue—all without needing any coding or design expertise.

With a user-friendly email builder, powerful automations, and well-designed forms, Flodesk gives you all the components for effective email marketing. We focus on providing these tools in a way that removes unnecessary complexity. This approach is why many businesses, from newcomers to seasoned marketers, use Flodesk to send emails that look good and get results.

Wrapping Up

Effective renewal emails are a critical part of customer retention. Use these templates as a starting point to build messages that keep your subscribers engaged and your business growing.

Our platform is designed to help you implement these strategies without the technical overhead. Sign up for Flodesk to start sending emails that connect with your audience.