Crafting the perfect SEO proposal email is your chance to make a strong first impression. You want it to be clear, compelling, and ultimately, win you the business.
Using a well-structured template is the secret to getting it right. It gives you a solid foundation to build upon, ensuring your value shines through without starting from scratch every time.
<template>
Subject: Uncovering keyword opportunities for [*Client Company Name*]
Hi [*Client Name*],
I was looking at [*Their Website*] and saw a clear opportunity to attract more of your ideal customers. It all starts with understanding what they're searching for.
Keyword research is the foundation of any successful SEO strategy. It’s about identifying the exact phrases people use on Google when they need your services. By targeting these terms, you ensure the right audience finds you at the exact moment they're ready to act.
My process involves a deep dive into your market to build a strategic list of keywords. This isn't just about traffic; it's about attracting qualified leads and creating a content roadmap that directly addresses customer needs. For instance, many potential customers are searching for "[*Example Keyword*]," and with the right strategy, your site could be the top result they see.
Are you available for a brief call next week to discuss how a targeted keyword strategy can drive meaningful growth for [*Client Company Name*]?
Best,
[*Your Name*]
[*Your Title*]
[*Your Company*]
[*Your Website*]
</template>
<template>
Subject: Making [*Client Company Name*]'s website more Google-friendly
Hi [*Client Name*],
I spent some time on [*Their Website*] and noticed a few adjustments could significantly improve how it performs on Google. It's not about a complete overhaul, but about refining what you already have.
This is where on-page SEO comes in. It’s the practice of optimizing individual pages to rank higher and earn more relevant traffic. We’d look at elements like page titles, content structure, and internal links to ensure they are clear to both search engines and your visitors.
For instance, I saw that your page on [*Specific Page Topic*] has great information, but its title tag doesn't fully align with what users are searching for. A small tweak here could make a noticeable difference in its visibility for key terms like "[*Example Keyword*]."
Are you available for a brief call next week? I can walk you through a couple of other simple on-page opportunities that could help attract more of your ideal customers.
Best,
[*Your Name*]
[*Your Title*]
[*Your Company*]
[*Your Website*]
</template>
<template>
Subject: Building authority for [*Client Company Name*] with quality links
Hi [*Client Name*],
Your content on [*Their Website*] is strong, but I see an opportunity for it to reach a much wider audience and build more authority in your space.
This is done through link building—earning mentions and links from other reputable websites. Think of these links as votes of confidence. The more quality votes your site gets, the more Google trusts it, which leads to higher rankings and more organic traffic.
My approach focuses on securing placements that put your brand in front of the right people. For example, I noticed a competitor, [*Competitor's Name*], is benefiting from a feature on [*Example Link Opportunity*]. We could pursue similar, relevant opportunities to showcase your expertise to an engaged audience.
Are you open to a brief call next week to discuss how a strategic link-building effort can elevate your online presence?
Best,
[*Your Name*]
[*Your Title*]
[*Your Company*]
[*Your Website*]
</template>
<template>
Subject: Improving [*Client Company Name*]'s site health
Hi [*Client Name*],
I was reviewing [*Their Website*] and noticed a few technical snags that could be impacting how easily customers and search engines can navigate your site. These are often invisible but can have a significant effect on performance.
A technical audit is essentially a health check for your website's foundation. It ensures there are no underlying issues—like slow page speed, broken links, or problems with how Google indexes your pages—that could be holding you back. For instance, I saw that [*mention a specific technical issue, e.g., your mobile site speed could be improved*], which is a key factor for search rankings today.
A full audit would give us a clear roadmap to fix these foundational issues, improving the experience for your visitors and signaling to Google that your site is a high-quality, reliable resource.
Are you available for a brief call next week to discuss how a technical tune-up can support your business goals?
Best,
[*Your Name*]
[*Your Title*]
[*Your Company*]
[*Your Website*]
</template>
<template>
Subject: A content plan to attract more customers to [*Client Company Name*]
Hi [*Client Name*],
I've been exploring [*Their Website*] and see a real opportunity to connect with your audience on a deeper level through the content you publish.
A content strategy is about creating a deliberate plan to publish information that answers your customers' biggest questions and guides them to your solution. It establishes [*Client Company Name*] as the go-to resource in your field, building trust that converts visitors into customers.
For example, a series of articles around [*Example Content Idea*] could capture people actively looking for solutions you provide, drawing them to your site naturally. This isn't about chasing keywords; it's about creating value that earns traffic.
Are you free for a quick chat next week? I'd like to share a few more ideas on how a clear content roadmap can support your business goals.
Best,
[*Your Name*]
[*Your Title*]
[*Your Company*]
[*Your Website*]
</template>
Once you've tailored these SEO proposal templates, you'll need a platform to send them from. Flodesk provides intuitive email marketing tools designed for small businesses, helping you manage and grow your email list. You can create, send, and automate your outreach without needing a background in coding or design, allowing you to engage your audience and generate business.
Our platform gives you a straightforward email builder, powerful automations, and well-designed forms—everything required for effective email marketing, minus the complexity. Flodesk is built to help both beginners and experts send emails that look professional and convert, simplifying the entire process.
These templates provide the foundation for your client outreach. The next step is ensuring your proposals are delivered with clarity and impact.
Flodesk is built to help you send emails that look professional and get your message across. Sign up to put these templates to work.
Stunning email marketing and automation tools to bring your brand to life and scale your small business.
