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Infographic Emails: 10 Great Examples (& Other Tips)

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In this article, we'll show you 10 email examples for infographics that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and why, making it easier to create your own visually appealing and effective infographic emails.

What should go into infographic emails?

A good infographic email is visually engaging and easy to digest, featuring a clear and concise message supported by compelling visuals. The most important elements include a strong visual hierarchy, minimal text, and a call-to-action that stands out.

  • Eye-catching Subject Line: Use phrases like "Discover Our Latest Insights" or "See the Data in Action" to grab attention and entice the recipient to open the email.
  • Compelling Header: Start with a bold, visually appealing header that introduces the main topic of the infographic. For example, "2023 Marketing Trends You Need to Know."
  • Visual Hierarchy: Organize the content with a clear visual flow, using headings, subheadings, and bullet points to guide the reader's eye. Ensure the most important information stands out.
  • Minimal Text: Keep text to a minimum, using short, impactful phrases. For instance, "Increase Your ROI by 20%" or "Top 5 Tips for Social Media Success."
  • Call-to-Action (CTA): Include a prominent CTA that encourages the reader to take the next step, such as "Download the Full Report" or "Learn More."
  • Mobile Optimization: Ensure the email is optimized for mobile devices, with responsive design and easily tappable elements.

Let's jump into it and explore 10 email examples of good infographic emails!

10 infographic email examples

1) Appvia

Appvia

Appvia is a company known for its cloud engineering solutions, and their email titled "Just Released: Top Cloud Engineering Stats for 2024" effectively captures attention with a visually appealing infographic. The email's design is simple yet powerful, using minimal text and a clear visual hierarchy to empower users with key insights at a glance.

2) Fellow

Fellow

Fellow is a company that creates beautifully designed coffee products aimed at enhancing the brewing experience. Their "Win an Aiden for our Fellowversary!" email stands out with its clean design and minimal text, making it easy for users to quickly grasp the key message and take action.

3) Skyscanner

Skyscanner

Skyscanner's email, "Snapshot report: Trending destinations for Middle East & North Africa travellers this summer," is a prime example of how to effectively use infographics to engage customers. The email's clean design, minimal text, and visually appealing infographic empower users with actionable travel insights, making it easy for them to make informed decisions.

4) Grammarly

Grammarly

Grammarly's infographic email, "You unlocked a new tone and set records like it was no big deal," stands out for its clear, visually engaging presentation of user achievements and statistics. The email's design is straightforward, empowering users by highlighting personal milestones with aesthetically pleasing graphics and minimal text, making the information easy to digest and motivating.

5) MailChimp

MailChimp

MailChimp is a leading marketing automation platform that helps businesses design, send, and analyze email campaigns. Their "The 2023 Mailchimp & Co Benchmark Report is LIVE 🚀" email effectively captures attention with a clear, concise subject line and a visually appealing design that highlights key industry insights, making it easy for users to engage with the content and take action.

6) Kroger

Kroger

Kroger is a large American retail company that operates supermarkets and multi-department stores throughout the United States. Their email, "Smiles Davis, Your Yearly Checkout + Exclusive Deals Are Here," stands out with its clear subject line, personalized content, and visually appealing design, making it easy for users to quickly grasp the key message and take advantage of exclusive deals.

7) Wonder Valley

Wonder Valley

Wonder Valley is a brand known for its high-quality olive oil and skincare products. Their "Desert Dispatch V.10" email is effective due to its clean design, minimal text, and visually appealing infographic, which empowers users by presenting key information in an easily digestible format.

8) Protein

Protein

Protein is a brand that curates and shares insights, reports, and workshops on contemporary topics, often focusing on community and culture. Their "DIRTY WORD #4 [COMMUNITY] Report + Workshop" email is a great example of an infographic email because it combines clear, concise information with visually appealing design elements, making complex topics easily digestible. The email's simplicity, user empowerment, and aesthetic appeal are achieved through a clean layout, minimalistic design, and thoughtful use of color and typography, creating a visually engaging experience that aligns with Protein's brand identity.

9) Josephmark

Josephmark

Josephmark's email, "Dusting off an old classic, WITH GASOLINE," showcases a clean, modern layout with a clear hierarchy and minimal text, making it easy to scan and interact with. The use of bold headings, interactive elements like save and share buttons, and a consistent, minimalistic design ensures that the key message stands out, empowering users with visually engaging content.

10) Emma

Emma

Emma is an email marketing platform that helps businesses create, send, and track email campaigns. Their "2023 Franchises Forecast: Get the latest consumer trends" email stands out with its clean design, minimal text, and visually engaging infographic, making complex data easy to understand and empowering users with actionable insights.

Why you should use Flodesk to help create your emails

With Flodesk, creating visually stunning infographic emails is a breeze. Our intuitive drag-and-drop editor and beautifully designed templates empower you to craft emails that are not only aesthetically pleasing but also highly effective in delivering your message with clarity and impact.

Wrapping up

Flodesk

Flodesk makes it incredibly easy to create visually stunning infographic emails like the ones we've explored. With our intuitive drag-and-drop editor and beautifully designed templates, you can craft emails that are not only aesthetically pleasing but also highly effective in delivering your message with clarity and impact.

Flodesk offers the most user-friendly email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating beautiful, high-converting emails effortlessly.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.