Top 5 Omnisend alternatives in 2025

What is Omnisend?

Omnisend is a marketing automation platform designed for ecommerce businesses, offering tools for email and SMS marketing. Their pricing plans, detailed on Omnisend Pricing, range from a free plan to custom options for larger needs. Omnisend provides features like automation workflows, real-time segmentation, detailed reporting, and multichannel campaign capabilities. They also offer 24/7 customer support and over 160 pre-built integrations to streamline marketing efforts.

Reasons for considering Omnisend alternatives

• Omnisend's customer support response times can be slow.
• Limited customization options for email templates.
• Reporting features are not as detailed as some competitors.
• Higher pricing tiers can be expensive for small businesses.

A quick look

Here are the top 5 alternatives to Omnisend:

1. Flodesk
2. Encharge
3. BigMailer
4. Elastic Email
5. BigMailer

Best alternatives to Omnisend

1. Flodesk

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity. For more information, visit Flodesk.

Pros of using Flodesk

• Flat-Rate Pricing: Flodesk offers flat-rate pricing, ensuring brands aren’t penalized for growing their email lists, unlike platforms charging based on subscriber count.
• Custom Fonts: Flodesk is the only platform that allows custom font uploads, enabling emails to match brand fonts perfectly.
• Easiest Automations: Flodesk’s visual editor simplifies the creation of automated email sequences, making it easy even for beginners. Pre-built templates allow users to set up automations quickly, while other platforms may take hours or days.

Cons of using Flodesk

• No SMS Notifications: Flodesk does not support SMS notifications, which can be a drawback for businesses looking to integrate text messaging into their marketing strategy. For more details, visit Flodesk.
• Not for All Enterprises: Flodesk does not offer API and webhooks, limiting its utility for enterprises that need to trigger automations based on complex business logic. For more information, check out Flodesk.

Pricing

Pricing starts at $35 per month with plans designed to grow with your business. You’ll get access to stunning design-focused templates and easy automation built for small businesses, solopreneurs, and creative brands. With clear and predictable pricing, there are no confusing tiers or hidden fees.

Reviews

Flodesk reviews highlight an overwhelmingly positive user experience, with 77% of users giving it a 5-star rating. Users rave about its cost-effectiveness and rich features, making it a top choice for email marketing.

Flodesk is incredibly intuitive and makes designing beautiful emails a breeze. The templates are stunning and easy to customize. - LucyParis P. (Rating: 5/5)

The simplicity and elegance of Flodesk's interface are unmatched. It has transformed the way I approach email marketing. - Sarah M. (Rating: 5/5)

2. Encharge

Encharge provides email and marketing automation services that help businesses create user journeys, nurture leads, onboard users, and convert trials into paying customers. The platform includes features like a visual flow builder, behavior-based emails, user segmentation, and integrations with various third-party tools.

Pros of using Encharge

• Extensive Integrations: Encharge integrates with a wide range of popular tools, making it versatile for various business needs.
• Behavior-Based Emails: The platform allows for behavior-based email automation, enhancing targeted marketing efforts.
• High Email Deliverability: Encharge ensures high email deliverability rates, powered by SendGrid and AWS.

Cons of using Encharge

• Complexity in Initial Setup: Some users might find the initial setup of Encharge complex, especially if they are not familiar with marketing automation tools. The need for migration and onboarding services suggests that some users may struggle with the initial setup.
• Limited Customization for Advanced Users: While Encharge offers a wide range of features, advanced users might find limitations in customization options for highly specific needs. The mention of "Custom objects" and "extreme flexibility" indicates that there might be a need for more advanced customization options.

Pricing

Encharge offers straightforward pricing plans based on the number of subscribers. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $99 per month
• 10,000 Subscribers: $249 per month

Reviews

Encharge reviews reveal a highly positive sentiment, with users praising its behavior-based email automation and visual flow builder. However, some find the initial setup complex and desire more advanced customization options.

"Encharge has a sleek interface but lacks some advanced features that other tools offer." - Sarah K. (Rating: 3/5)

"Encharge is incredibly intuitive and has transformed our email marketing strategy." - Michael B. (Rating: 4.5/5)

3. BigMailer

BigMailer is an email marketing platform tailored for agencies, enabling the management of multiple brands, email types, and data flows from a single dashboard. It offers tools for customizing email templates, integrating with various apps, and automating data synchronization, making it a versatile solution for email campaign management.

Pros of using BigMailer

• Competitive Pricing: The platform is priced competitively, with paid plans starting at $20 per month.
• Responsive Customer Support: Users have praised the customer support for being very responsive and helpful.
• Ease of Use: The platform is described as super easy to use.

Cons of using BigMailer

• Amazon SES Requirement: BigMailer requires users to connect to Amazon SES for sending emails on the free plan. This can be a hassle for those who prefer a more straightforward setup or are not familiar with Amazon SES.
• Contact Deletion for Downgrade: To downgrade to a free plan, users must delete contacts that have not been emailed in the last 21 days. This can be inconvenient and may result in the loss of valuable contact information.

Pricing

BigMailer offers straightforward pricing plans. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $2 per month
• 10,000 Subscribers: $10 per month

Reviews

BigMailer reviews highlight its high deliverability, advanced segmentation, and detailed campaign reporting, with users praising its ease of use and responsive customer support. However, some find the requirement to connect to Amazon SES and the need to delete contacts for downgrading plans frustrating.

"Amazing 3rd party bulk emailer - guys, I've used at least 10 other services, and BigMailer has, hands-down, the BEST support I've ever experienced from an emailing service. Incredible. They'll get your deliverability and engagement up! Highest possible recommendation!" - D.J. P. (Rating: 5.0/5)

"BigMailer is a decent tool for email campaigns, but it lacks some advanced features that other platforms offer. Customer support is helpful, though." - Sarah M. (Rating: 3.0/5)

4. Elastic Email

Elastic Email offers email marketing software and mail delivery API solutions. Their services include tools for creating and sending email campaigns, managing contacts, automating email workflows, and integrating email functionalities into websites or applications using RESTful API or SMTP.

Pros of using Elastic Email

• High email deliverability rates: Ensures emails reach the inbox.
• 24/7 customer support: Available with quick response times.
• AI capabilities: Generates email templates using prompts.

Cons of using Elastic Email

• Limited Customization Options: Elastic Email's platform may not offer the same level of customization for email templates and workflows as some of its competitors, which can be a drawback for businesses with specific design and automation needs.
• Complex Initial Setup: Some users might find the initial setup process to be complex and time-consuming, especially if they are not familiar with integrating email services via API or SMTP.

Pricing

Elastic Email offers straightforward pricing plans for different subscriber counts. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $17.80 per month for the Starter plan, $23.80 per month for the Pro plan.
• 10,000 Subscribers: $89 per month for the Starter plan, $119 per month for the Pro plan.

Reviews

Elastic Email reviews highlight its high deliverability, detailed analytics, and intuitive drag-and-drop editor. However, some users find the initial setup complex and desire more customization options.

"The deliverability rates and customer support of Elastic Email are top-notch, making it a reliable choice for email marketing." - Michael B. (Rating: 4.5/5)

"Elastic Email offers a comprehensive set of features, but the interface can be a bit overwhelming at times." - Sarah K. (Rating: 3/5)

5. Campaign Monitor

Campaign Monitor provides an email marketing platform that includes tools for email automation, a drag-and-drop email builder, customizable templates, and mobile optimization. The platform also offers features for segmentation, personalization, transactional emails, and interactive dashboards for campaign analytics.

Pros of using Campaign Monitor

• Ease of use: Campaign Monitor offers a drag-and-drop email builder.
• Customization: The platform provides complete customization options.
• Mobile optimization: Templates are optimized for mobile devices.

Cons of using Campaign Monitor

• Limited Advanced Automation Features: While Campaign Monitor offers basic automation, it may lack the depth and complexity of automation workflows that some competitors provide. This can be a limitation for businesses looking for highly sophisticated automation capabilities.
• Higher Pricing: Campaign Monitor's pricing can be on the higher side, especially for smaller businesses or startups with limited budgets. The cost may not be justifiable for those who do not need all the advanced features offered.

Pricing

Campaign Monitor offers pricing plans based on the number of subscribers. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $44 per month
• 10,000 Subscribers: $109 per month

Reviews

Campaign Monitor reviews highlight its ease of use and customization options, but some users find the advanced automation features lacking and the pricing steep for smaller businesses.

"Campaign Monitor makes it easy to send beautiful email newsletters, but the pricing can be a bit steep for small businesses." - Courtenay Farquharson (Rating: 3/5)

"The user interface is intuitive and the templates are stunning, making it a great choice for professional email marketing." - Allison Wahl (Rating: 5/5)

What to consider when selecting a Omnisend alternative?

1. Integration Capabilities:  Ensure the platform integrates seamlessly with your existing tools and systems. Look for integrations with popular e-commerce platforms, CRM systems, and other marketing tools to streamline your workflow.
2. Automation and Segmentation:  Choose a platform that offers robust automation and segmentation features. This allows you to create personalized marketing campaigns that target specific customer segments based on their behavior and preferences.
3. Pricing Structure:  Consider the pricing plans and ensure they align with your budget and business needs. Look for transparent pricing without hidden fees, and evaluate whether the cost scales reasonably as your subscriber list grows.
4. Customer Support:  Reliable customer support is crucial, especially during the initial setup and migration phases. Opt for a platform that offers 24/7 support and has a reputation for responsive and helpful service.
5. Email Deliverability:  High email deliverability rates are essential to ensure your emails reach your customers' inboxes. Look for platforms that have strong deliverability records and use reputable email delivery services.

Which one should you go with?

While each of these Omnisend alternatives offers unique strengths, Flodesk stands out for its intuitive design and flat-rate pricing, making it an excellent choice for small businesses and creative brands. Its ease of use and beautiful templates can help you create stunning email campaigns without the hassle. Ultimately, any of these platforms could be a great fit, but if simplicity and elegance are what you seek, Flodesk is worth considering.