Product Update Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for Product Update that have been sent to customers in the past from different companies. Seeing these examples will help you understand what works and why, making it easier for you to create your own effective Product Update emails.

What should go into product update emails?

A good Product Update email is clear, concise, and visually appealing, ensuring that the most important updates are easily understood by the reader. It should also include a call to action that encourages user engagement and feedback.

• Subject Line: Grab attention with a compelling subject line like "Exciting New Features Just for You!" or "Your Product Just Got Better!"
• Introduction: Start with a friendly greeting and a brief overview of the update. For example, "Hi [Name], we're thrilled to share some exciting new features we've added to your product!"
• Key Updates: Highlight the most important changes or new features. Use bullet points or short paragraphs to keep it digestible. For instance, "We've added a new dashboard for better analytics" or "You can now integrate with [New Tool]."
• Visuals: Include images, GIFs, or videos to make the email more engaging. A screenshot of the new feature or a short demo video can be very effective.
• Call to Action: Encourage users to try out the new features or provide feedback. Phrases like "Check it out now" or "Let us know what you think" work well here.
• Closing: End with a thank you and a reminder of your support. For example, "Thank you for being a valued customer. We're here to help if you have any questions."

Let's jump into it and take a look at 10 email examples of good Product Update emails!

10 product update email examples

1) United Sodas of America

United Sodas of America is a beverage company known for its innovative and health-conscious soda options. This Product Update email is effective because it clearly highlights the new features with a clean design, making it easy for users to understand the updates and feel empowered to explore the new offerings.

2) Flodesk

Flodesk is an email marketing platform designed to help users create visually stunning emails with ease. This Product Update email is effective because it clearly presents the new "Link Actions" feature, empowering users to enhance their email campaigns with a simple and aesthetically pleasing design.

3) Designmodo

Designmodo specializes in creating email templates that are timely and relevant for major e-commerce events like Black Friday and Cyber Monday. This Product Update email is effective because it combines clear communication with visually appealing design, making it easy for users to understand and utilize the new templates for their marketing campaigns.

4) Webflow

Webflow is a platform that enables users to build and manage websites with ease, and their Product Update email introduces the "Website Experience Platform." This email stands out due to its clear and direct subject line, clean design, and the empowerment it offers users by highlighting new capabilities in a straightforward manner.

5) Roku

Roku is a company that provides streaming devices and smart TVs, allowing users to access a wide range of streaming services through their platform. The "Introducing Roku Backdrops" email is effective because it clearly communicates the new feature with a clean design, making it easy for users to understand and feel empowered to enhance their Roku experience.

6) Miro

Miro is a company that provides collaborative tools for teams, focusing on intelligent templates powered by AI to enhance team productivity. This Product Update email is notable for its clear communication of new AI-powered features, clean design, and focus on user empowerment, making it easy for teams to understand and utilize the new tools effectively.

7) Cool Stuff

Cool Stuff is a brand that has recently launched a new app, as highlighted in their Product Update email titled "The Cool Stuff app is here!" This email is effective because it uses a clear and attention-grabbing subject line with emojis, making it easy for users to understand the update and feel empowered to explore the new app.

8) Snowman

Snowman, a game development studio known for the Alto series, has announced that "Alto's Odyssey: The Lost City" is now available on Apple Vision Pro. This Product Update email stands out due to its clear subject line, minimalistic design, and user-friendly layout, making it easy for users to understand the new availability and take immediate action.

9) MacRostie

MacRostie offers a streamlined solution for corporate group gifting, making it simple and efficient. The email's clean design, clear subject line, and intuitive layout ensure that users can easily understand the new features and feel empowered to utilize them effectively.

10) Wander

Wander is a travel mapping service that leverages Instagram content to create visual representations of users' journeys. This Product Update email is effective due to its clear subject line, clean design, and focus on user empowerment, making it easy for users to understand and engage with the new Instagram-based travel mapping feature.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning Product Update emails that captivate your audience. Our intuitive platform empowers you to design clean, engaging emails that highlight your key updates, ensuring your message is both clear and impactful.

Wrapping up

Flodesk empowers you to create visually stunning Product Update emails that captivate your audience. Our platform is designed to help small businesses grow and monetize their email lists effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue.

Trusted by over 100,000 businesses, Flodesk helps both beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating emails that truly connect with your audience.