Letter Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for letters that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and what doesn't, making it easier to create your own effective and visually appealing emails.

What should go into letter emails?

A good letter email is personalized and engaging, focusing on building a connection with the recipient. It should be visually appealing and easy to read, with a clear and concise message.

• Personalized Greeting: Start with a warm and personalized greeting, such as "Dear [Customer's Name]," to make the recipient feel valued.
• Clear Purpose: Clearly state the purpose of the email in the opening lines. For example, "We are excited to inform you about our new product launch."
• Engaging Content: Use engaging and relevant content that resonates with the recipient. Phrases like "We thought you might be interested in..." can capture attention.
• Call to Action: Include a clear call to action, such as "Click here to learn more" or "Sign up now," to guide the recipient on what to do next.
• Professional Closing: End with a professional closing, such as "Best regards," followed by your name and contact information to maintain a formal tone.
• Visual Appeal: Use a clean and visually appealing layout with appropriate fonts and colors to make the email easy to read and aesthetically pleasing.

Let's jump into it and explore 10 email examples of good letter emails!

10 letter email examples

1) Cool Stuff

Cool Stuff is a brand known for sending innovative emails that highlight significant updates, such as their recent announcement that "Search just got 10x better." This email is a good example of a letter email because it features a clear and engaging subject line, a simple and organized layout, and empowers users with options to save, compare, and share the content.

2) Calibrate

Calibrate is a company focused on weight loss programs, and their email titled "3 standards every weight loss program should meet" exemplifies a good letter email. It features a clear subject line, a clean and responsive design, and provides educational content that empowers users to make informed decisions about their weight loss journey.

3) Better Brand

Better Brand's email, titled "3 Tips to embrace self-care," is a great example of a letter email because it offers actionable advice that resonates with customers seeking wellness and personal improvement. The email's clear subject line and straightforward, tip-based format make it easy for users to understand and act upon, empowering them to take better care of themselves.

4) Notion

Notion's email, titled "Thank you. 100 million of you," exemplifies a standout letter email by celebrating a significant milestone with its users, fostering a sense of community and appreciation. The email's clean, modern design and clear, concise message align with Notion's brand values of simplicity and user empowerment, making it both visually appealing and engaging for recipients.

5) Hostage Tape

Hostage Tape is a company that sent an email with the subject line "I Had It All…Then My Life Fell Apart," showcasing a compelling narrative that captures the reader's attention. The email's design is clean and visually appealing, effectively using a strong subject line and organized layout to engage users and convey its message clearly.

6) ZeroCo

ZeroCo is a company dedicated to sustainability, offering eco-friendly product refills with a focus on reducing plastic waste. Their email, titled "Paper or plastic refills? We chose paper," stands out for its clear communication of a sustainability message, clean design, and straightforward call to action, making it easy for users to understand and engage with the content.

7) Tesla

Tesla is a leading technology and automotive company known for its electric vehicles, energy storage solutions, and solar products. The email titled "Here's Why Powerwall is Better Than a Generator" is effective because it features a clear subject line that addresses a common consumer question, a minimalist design that enhances readability, and educational content that empowers users to make informed decisions.

8) Everlywell

Everlywell is a health and wellness company that provides at-home lab testing kits, making it easier for individuals to take control of their health. Their email, titled "You Deserve Better Care," is a good example of a letter email because it features a clear and empathetic subject line, a clean and organized layout, and empowers users with accessible health information.

9) Spark

Spark's email, titled "Use Spark to Build Better Work Habits," is a prime example of an effective letter email. The email's clean and modern design, combined with a clear and actionable subject line, makes it easy for users to understand and engage with the content, empowering them to improve their work habits effortlessly.

10) Presscription

Presscription's email, titled "Buddy Up for Better Results," exemplifies a great letter email with its clear and engaging subject line, clean design, and organized layout. The email empowers users by promoting collaboration and providing actionable content, making it both visually appealing and easy to engage with.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning letter emails that captivate your audience. Our intuitive design tools and customizable templates empower you to craft personalized, engaging content that resonates with your recipients, all while maintaining a clean and professional aesthetic.

Wrapping up

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way.

With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

Sign up today and start creating stunning emails that captivate your audience. Join Flodesk now.