Tips
Email Examples

Friend Referral Emails: 10 Great Examples (& Other Tips)

Table of contents

In this article, we'll show you 10 email examples for Friend Referral that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and what doesn't, making it easier to create your own effective referral emails.

What should go into friend referral emails?

A good Friend Referral email is concise and engaging, clearly explaining the benefits of the referral program while making it easy for the recipient to share with friends. The most important elements include a compelling call-to-action and a clear incentive for both the referrer and the friend.

  • Subject Line: Grab attention with phrases like "Share the Love" or "Invite Friends, Earn Rewards" to entice the recipient to open the email.
  • Personal Greeting: Use the recipient's name to make the email feel personalized and friendly, such as "Hi [Name], we have something special for you!"
  • Clear Incentive: Clearly state what the recipient and their friend will gain from the referral, for example, "Earn $10 for every friend you refer!"
  • Easy-to-Follow Instructions: Provide simple steps on how to refer friends, like "1. Share your unique link. 2. Your friend signs up. 3. You both get rewards!"
  • Compelling Call-to-Action: Use action-oriented language such as "Start Referring Now" or "Invite Your Friends Today" to encourage immediate action.
  • Visual Appeal: Include eye-catching graphics or images that align with your brand to make the email aesthetically pleasing and engaging.

Let's jump into it and check out 10 email examples of good Friend Referral emails!

10 friend referral email examples

1) Going

Going

Going's Friend Referral email is a straightforward and effective way to earn real money by helping friends discover affordable travel opportunities. The email's clean design, clear call-to-action, and tangible rewards make it easy for users to understand and act on the offer, empowering them to become advocates for the brand while benefiting from the referral program.

2) Freelance Things

Freelance Things

Freelance Things offers a comprehensive email that covers essential topics for freelancers, including pricing strategies, pitching, tax resources, and referral generation. Its clear subject line and actionable advice make it an excellent Friend Referral email, providing freelancers with practical tips to increase their referrals and succeed in their careers.

3) Fellow

Fellow

Fellow's referral email, titled "Yay, your friend is giving you 15% off at Fellow," is a prime example of simplicity and user empowerment. The email's clear subject line and straightforward offer make it easy for recipients to understand the benefits and take immediate action, enhancing the overall referral experience.

4) Merryfield

Merryfield

Merryfield's Friend Referral email offers a straightforward and rewarding program where users can earn 2,000 points for every friend they refer. The email stands out due to its clear incentive and simple call-to-action, making it easy for recipients to understand and participate in the referral program.

5) Busuu

Busuu

Busuu is an online language learning platform that offers interactive lessons, grammar and vocabulary practice, and the ability to practice with native speakers. The company did a good job with this email by using a clear and enticing subject line, "Want 30 days of free Premium access? Refer a friend 💙," which immediately communicates the value proposition and the action required, making it simple and appealing for users to participate in the referral program.

6) Coinbase

Coinbase

Coinbase, a leading cryptocurrency platform, offers users the opportunity to earn free Bitcoin by referring friends. The email's clear subject line, "Get free Bitcoin when you refer a friend," combined with its clean design and straightforward call-to-action, makes it easy for users to understand and participate in the referral program.

7) Lumina

Lumina

Lumina, a company specializing in webcams, offers a compelling Friend Referral email with the subject line "Exclusive: Refer 2 friends. Get 1 free Lumina webcam." This email is effective because it presents a clear and valuable reward, uses straightforward language, and features a clean, modern design that makes it easy for users to understand and act on the offer.

8) Thread

Thread

Thread is a brand that uses email marketing to engage customers through a referral program, rewarding users with a $30 discount when their friends place orders. This email is a good example of a Friend Referral email because it has a clear subject line that directly references the referral action and offers a tangible reward, making it easy for users to understand and act on the offer.

9) Equal Parts

Equal Parts

Equal Parts is a brand likely related to kitchenware or cooking, as suggested by the subject line "Hello from your new friend in the kitchen 👋 🍳." The email's design is clean and modern, featuring a minimalist layout with clear navigation, social sharing buttons, and a friendly, conversational tone enhanced by the use of emojis. The straightforward call-to-action and organized structure make it easy for users to engage with the content and share it with friends.

10) Italic

Italic

Italic's Friend Referral email, titled "Be a good friend, get $15," is a promotional message that encourages recipients to refer friends to Italic in exchange for a $15 reward. The email's clean, minimalistic design, clear incentive, and straightforward call-to-action make it easy for users to understand and act on the offer, empowering them to share the brand with their network while benefiting from the referral program.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly design stunning Friend Referral emails that captivate your audience. Our intuitive platform empowers you to create visually appealing emails with ease, ensuring your referral program stands out and drives engagement.

Wrapping up

Flodesk

Flodesk makes it easy to design stunning Friend Referral emails that captivate your audience. With our intuitive platform, you can create visually appealing emails effortlessly, ensuring your referral program stands out and drives engagement.

Our tools are designed for small businesses, helping you grow and monetize your email list without the need for coding or design skills. Trusted by over 100,000 businesses, Flodesk empowers both beginners and experts to send beautiful, high-converting emails in a simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk provides everything you need for effective email marketing—without the complexity.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating beautiful, high-converting emails with ease.

image-code-yes

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE
No items found.
Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.