5 Great Opt-In Email Templates To Copy & Paste

Growing your email list is all about getting that "yes." An opt-in email is your first handshake, the moment a potential subscriber decides you're worth their inbox space.

We're breaking down five key types of opt-in emails to help you get more of those yeses. Referring to a template gives you a solid starting point, so you can focus on what matters: connecting with your audience.

Tips for Writing Opt-In Emails

• Be upfront about the value. Your reader is asking, "What's in it for me?" Answer that question immediately. Whether it's a weekly newsletter, a discount code, or a free download, make the benefit crystal clear.
• Cut the clutter. An opt-in is a quick transaction. Use short sentences and get straight to the point. The easier it is to read, the faster they'll click subscribe.
• Write a compelling call-to-action. Ditch generic words like "Submit." Use action-focused phrases that echo the value, like "Send Me the Tips" or "Unlock My Discount." It makes the choice feel more tangible.
• Let your brand's personality show. Your opt-in is a first impression. Write the way you'll write in your emails so subscribers know exactly what to expect from you.
• Design matters. A clean, visually appealing form builds trust. Think of it as the welcome mat to your brand—make it inviting.

Types of Opt-In Email Templates We Will Cover

1. Newsletter Subscription Email Template
2. Product Launch Email Template
3. Event Invitation Email Template
4. Discount Offer Email Template
5. Content Download Email Template

5 Opt-In Email Templates

1) Newsletter Subscription Email Template

<template>

Subject: You're in. Welcome to [*Newsletter Name*].

Hi [*First Name*],

Thanks for subscribing. We're happy you're here.

You can expect our newsletter in your inbox [*frequency, e.g., every Tuesday morning*]. We'll be sharing [*describe your newsletter content, e.g., design inspiration, business tips, and product news*] to help you [*state the value or goal of the newsletter, e.g., create emails people love to open*].

While you wait for the first issue, feel free to explore some of our most popular resources: [*Link to your blog or popular content*].

Speak soon,

[*Your Name*]

[*Your Title*]

[*Your Company Name*]

</template>

2) Product Launch Email Template

<template>

Subject: It's here. Meet [*Product Name*].

Hi [*First Name*],

The wait is over. We’re excited to introduce [*Product Name*], our new [*describe the product category, e.g., feature, tool, course*] designed to help you [*state the main benefit or solve a specific problem*].

We built this because we believe [*state a core belief related to the problem, e.g., selling online should be as beautiful as your brand*]. [*Product Name*] gives you the tools to [*describe the outcome, e.g., create stunning sales pages that convert*], without writing a single line of code.

Explore what’s new and see how [*Product Name*] can work for you: [*Link to Product Page or Announcement*].

Enjoy,

[*Your Name*]

[*Your Title*]

[*Your Company Name*]

</template>

3) Event Invitation Email Template

<template>

Subject: You're invited: [*Event Name*]

Hi [*First Name*],

We'd like to invite you to [*Event Name*], an exclusive [*webinar/workshop/live event*] we're hosting on [*Date*] at [*Time*].

This event is for anyone who wants to [*describe the goal of the event, e.g., build a brand that stands out*]. We'll be walking through [*mention a key topic or activity*] and sharing insights on how to [*state the main benefit for the attendee*].

Seats are limited. You can save your spot and find all the details here: [*Link to Registration Page*].

We hope to see you there,

[*Your Name*]

[*Your Title*]

[*Your Company Name*]

</template>

4) Discount Offer Email Template

<template>

Subject: Your [*Discount Percentage*] off is here.

Hi [*First Name*],

Thanks for signing up. Here’s the discount we promised.

Use code [*Discount Code*] at checkout to get [*Discount Percentage*] off your next purchase. This offer is good until [*Expiration Date*].

Ready to start shopping? [*Link to Shop or Product Page*].

Happy shopping,

[*Your Name*]

[*Your Title*]

[*Your Company Name*]

</template>

5) Content Download Email Template

<template>

Subject: Here's your [*Content Title*].

Hi [*First Name*],

Thanks for your interest. Here is the [*type of content, e.g., guide, checklist*] you requested.

We created this to help you [*state the main benefit or solve a specific problem*]. Inside, you’ll find actionable steps to get you started immediately.

Access your copy here: [*Link to Content Download*].

Enjoy,

[*Your Name*]

[*Your Title*]

[*Your Company Name*]

</template>

What About Using Flodesk?

These five opt-in email templates give you a solid foundation, and Flodesk provides the tools to put them into action. We built an intuitive email marketing platform for small businesses, designed to help you grow and monetize your email list without a steep learning curve. You don’t need coding or design experience to create, send, and automate emails that connect with your audience and drive results.

Our platform includes an easy-to-use email builder, powerful automations, and beautiful forms, giving you everything you need for effective email marketing. We focus on making the process radically simple, so both beginners and experts can send emails that look good and convert. Join the thousands of businesses who use Flodesk to handle their email marketing with ease.

Wrapping Up

A strong opt-in email is your first opportunity to connect with your audience and grow your list. These templates provide a clear framework for communicating your value from the very beginning.

Now it's your turn to create emails that look as good as your brand. Sign up for Flodesk to build and automate your own opt-in experiences.