Tips
Email Templates

5 Great Opt-In Email Templates To Copy & Paste

Table of contents

Your opt-in email is your first hello—it's the start of a relationship with your new subscriber. We're sharing five types of opt-in email templates to help you create a welcome that truly connects.

Referring to a template gives you a beautifully designed foundation, letting you focus on crafting the perfect message instead of starting from scratch.

Tips for writing Opt-In Emails

  • Keep the subject line obvious. Your subscriber needs to know this is the confirmation email. Something like, “You're in! Just confirm your email,” works well. No need to be clever here—clarity is key.
  • Focus on a single action. The goal of this email is to get one click. That's it. Remove any extra links, social media icons, or promotions. A clean design with one clear button is the most effective approach.
  • Remind them of the good stuff. Add a short sentence to remind them why they signed up. For example, “Confirm your spot to get our weekly design tips.” It's a little nudge that reinforces their decision.
  • Make the call-to-action unmissable. Your confirmation button should be the star of the show. Use a contrasting color and direct text like “Confirm Subscription” so there's no question about what to do next.

Types of Opt-In Email Templates we will cover

  1. Newsletter Subscription Email Template
  2. Product Launch Email Template
  3. Event Invitation Email Template
  4. Discount Offer Email Template
  5. Content Download Email Template

5 Opt-In Email Templates

1) Newsletter Subscription Email Template

<template>

Subject: Confirm your subscription to [*Newsletter Name*]

You're almost in! Just one more step to confirm your spot on our newsletter list.

We're excited to start sending you [*briefly describe newsletter content, e.g., weekly design tips, exclusive insights*]. To make sure we have the right email, please click the button below to confirm your subscription.

Confirm Your Subscription

If you didn't sign up for this newsletter, you can simply ignore this email, and you won't be subscribed.

All the best,

[*Your Name*]

[*Your Company/Brand Name*]

</template>

2) Product Launch Email Template

<template>

Subject: You're on the list for [*Product Name*]! Confirm your email.

You're one step away from being the first to know about the launch of [*Product Name*]. We're getting everything ready for the big reveal, and we want to make sure you have a front-row seat.

By confirming your email, you'll get exclusive updates, sneak peeks, and early access when we go live. Click the button below to secure your spot on the list.

Confirm for Early Access

If you didn't sign up to hear about this launch, you can disregard this email. No action is needed.

Cheers,

[*Your Name*]

[*Your Company/Brand Name*]

</template>

3) Event Invitation Email Template

<template>

Subject: Almost there! Confirm your spot for [*Event Name*]

Thanks for your interest in [*Event Name*]! You're just one click away from securing your spot. We need to confirm your email address to make sure all event updates and details land in the right inbox.

Click the button below to confirm your registration. Once you do, you'll be all set to receive important information about the event, including the schedule, speaker lineup, and how to join.

Confirm My Spot

If you didn't register for this event, please ignore this email. You won't be added to the list.

See you there,

[*Your Name*]

[*Your Company/Brand Name*]

</template>

4) Discount Offer Email Template

<template>

Subject: Your [*Discount Amount*] is waiting! Confirm your email.

You're just one step away from unlocking your [*Discount Amount*] discount. To make sure your exclusive code gets to you, we need to quickly confirm your email address.

Click the button below to confirm your subscription. As soon as you do, we'll send your discount code straight to your inbox.

Get My Discount Code

If you didn't sign up for this offer, you can simply ignore this email. You won't receive any further communication.

Thanks,

[*Your Name*]

[*Your Company/Brand Name*]

</template>

5) Content Download Email Template

<template>

Subject: Your [*Content Title*] is ready! Confirm your email.

Thanks for requesting the [*Content Title, e.g., Ultimate Guide to Email Marketing*]. You're just one click away from getting your copy.

To ensure your download link is sent to the right inbox, please click the button below to confirm your email address. Once confirmed, your content will be delivered immediately.

Get My [*Content Type, e.g., Guide*]

If you didn't request this download, you can simply ignore this email, and you won't be subscribed.

Best,

[*Your Name*]

[*Your Company/Brand Name*]

</template>

What about using Flodesk?

Flodesk

While these five opt-in email templates offer a solid foundation, Flodesk gives you the tools to implement them effortlessly. We provide an intuitive email marketing platform for small businesses, helping you grow and monetize your list without needing any coding or design skills. You can create, send, and automate emails that connect with your audience and drive revenue.

Our platform is trusted by over 100,000 businesses, from beginners to experts, who want to send effective emails in a straightforward way. With our intuitive email builder, powerful automations, and well-designed forms, Flodesk gives you everything you need for your email marketing, minus the complexity.

Wrapping up

A thoughtful opt-in email is your first opportunity to build a genuine connection with a new subscriber. These templates give you a blueprint for a welcome that is clear, direct, and effective.

Ready to bring these designs to life? Sign up for Flodesk to start creating emails that connect with your audience.

No items found.
No items found.
Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.