Top 5 Best Email Marketing Tools For Top 5 Best Email Marketing Tools For Graphic Designers

Finding the perfect email marketing tool can be a game-changer for graphic designers. With the right platform, you can create visually stunning emails that captivate your audience.

Here are five great choices that combine ease of use with powerful design features, making them ideal for any graphic designer looking to elevate their email marketing game.

Reasons for using an email marketing tool

• Efficiency: Save time with pre-designed templates and automation features, allowing you to focus on creativity.
• Consistency: Maintain brand identity with customizable templates that ensure your emails always look professional.
• Analytics: Track performance metrics to understand what designs resonate with your audience.
• Engagement: Use visually appealing emails to capture attention and drive higher engagement rates.
• Scalability: Easily manage and grow your email list without compromising on design quality.

A quick look

Here are the top 5 email marketing tools for graphic designers:

1. Flodesk
2. SendGrid
3. MailerLite
4. SendX
5. Klaviyo

Email marketing tools for graphic designers

1. Flodesk

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by 100,000+ businesses around the world, Flodesk provides powerful features in a simple, easy-to-use platform. Best of all, our simple and affordable pricing means you’ll only pay for what you need.

Transparent, affordable pricing. Our plans are built to make powerful email marketing accessible for all—especially small businesses. Plus, you can try out Flodesk for free.

For more information, visit Flodesk.

Pros of using Flodesk

• Beautiful Emails: Flodesk is the top choice for creating visually appealing emails that reflect a brand's unique style and identity.
• Custom Fonts: Flodesk is the only platform that allows custom font uploads, enabling emails to match brand fonts perfectly.
• Simple and Intuitive: Flodesk provides powerful features in a simple, easy-to-use interface without the complexity of outdated platforms.

Cons of using Flodesk

• No SMS Notifications: Flodesk focuses exclusively on email marketing and does not offer SMS notification capabilities.
• Not for All Enterprises: Flodesk does not provide API or webhook support for enterprises that need to trigger automations from business logic.

Pricing

Flodesk is the only email marketing platform offering flat-rate pricing, charging $38 per month regardless of the number of emails sent.

• Unlimited Emails and Workflow Automations: The platform provides unlimited emails and workflow automations with no hidden costs or additional fees.
• Flat Rate, Big Savings: Flodesk’s price remains fixed at $38 per month, no matter the size of the list.

Reviews

Flodesk reviews highlight the platform's simplicity, user empowerment, and aesthetic appeal, with a 4.3/5 rating from 80 reviews, 77% of which are 5-star ratings. Users appreciate the ease of use, beautiful design templates, and powerful features that make email marketing effortless and effective.

Flodesk is incredibly intuitive and makes designing beautiful emails a breeze. The templates are stunning and easy to customize. - LucyParis P. (Rating: 5/5)

The simplicity and elegance of Flodesk's interface are unmatched. It has transformed the way I approach email marketing. - Sarah M. (Rating: 5/5)

2. SendGrid

SendGrid offers an email API for reliable, scalable email delivery and tools for creating, automating, and analyzing email marketing campaigns. It provides RESTful APIs, SMTP service, and libraries for multiple programming languages, along with drag-and-drop design tools and pre-built templates for marketers.

Pros of using SendGrid

• High Deliverability: 99% deliverability rate ensures emails reach inboxes.
• Scalability: Infrastructure capable of sending over 148 billion emails per month.
• Developer-Friendly: RESTful APIs, SMTP, and libraries for multiple programming languages.

Cons of using SendGrid

• Complexity for Non-Developers: SendGrid's extensive developer-focused features, such as RESTful APIs and multiple programming language libraries, can be overwhelming for users without technical expertise.
• Limited Design Flexibility: While SendGrid offers pre-built templates and drag-and-drop tools, the design options may not be as flexible or visually appealing as those provided by platforms focused on aesthetics and ease of use.

Pricing

SendGrid offers a range of pricing plans to suit different business needs. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $19.95 per month (50,000–100,000 emails per month)
• 10,000 Subscribers: $19.95 per month (50,000–100,000 emails per month)

Additional pricing packages include:

• Free Trial
• Essentials: Starting at $19.95 per month
• Pro: Starting at $89.95 per month
• Premier: Custom pricing

Reviews

SendGrid reviews show a 4 out of 5-star rating from 359 reviews, with users praising its reliability and scalability but noting frustrations with deliverability and support issues.

Great way to send email from other platforms. The integration process is seamless and efficient. - Franco P. (Rating: 5/5)

The service is reliable but lacks some advanced features. Customer support could be more responsive. - Sarah L. (Rating: 3/5)

3. MailerLite

MailerLite is an online platform for creating and sending email campaigns, automating email sequences, building websites and landing pages, and collecting leads through signup forms. It includes tools for tracking campaign performance and integrates with other popular web applications, supported by 24/7 customer service.

Pros of using MailerLite

• Simple UI: MailerLite offers a straightforward user interface.
• 24/7 Support: Customer service is available around the clock.
• Affordable Pricing: Includes a free trial with no credit card required.

Cons of using MailerLite

• Limited Design Flexibility: While MailerLite offers pre-built templates and drag-and-drop tools, the design options may not be as flexible or visually appealing as those provided by platforms focused on aesthetics and ease of use.
• Complexity for Non-Developers: MailerLite's extensive developer-focused features, such as RESTful APIs and multiple programming language libraries, can be overwhelming for users without technical expertise.

Pricing

MailerLite offers straightforward pricing plans to suit different business needs. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $20 per month
• 10,000 Subscribers: $58.40 per month

Reviews

MailerLite reviews show a high user rating of 4.6 out of 5 stars, with users praising its ease of use, affordability, and advanced features, though some find the design options less flexible and the developer-focused features overwhelming.

MailerLite is an important tool for my business. The features, performance, and ease of deployment are top-notch. - Jade C. J. (Rating: 4.6/5)

Great support, still lacking a few features. Easy to use, but needs more advanced options. - Valentín M. (Rating: 3/5)

4. SendX

SendX is an email marketing platform that allows users to create, send, and optimize email campaigns with tools like drag-and-drop builders, automation workflows, and advanced segmentation. It supports industries often rejected by other providers and offers unlimited email sends on paid plans.

Pros of using SendX

• High Deliverability: Emails land in inboxes, not spam folders.
• Unlimited Emails: All paid plans allow unlimited email sends.
• No Arbitrary Account Bans: Legitimate businesses from all industries are welcome.

Cons of using SendX

• Limited Design Flexibility: While SendX offers a range of features, its design options may not be as flexible or visually appealing as those provided by platforms focused on aesthetics and ease of use.
• Complexity for Non-Developers: SendX's extensive developer-focused features, such as RESTful APIs and multiple programming language libraries, can be overwhelming for users without technical expertise.

Pricing

SendX offers straightforward pricing plans based on the number of subscribers. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $19.99 per month
• 10,000 Subscribers: $59.99 per month

Reviews

SendX reviews highlight its high deliverability, powerful automation, and affordability, with a 4.6/5 rating from 40 reviews. Users appreciate the platform's ease of implementation and robust features, though some note limited design flexibility and complexity for non-developers.

SendX revolutionized my mass email marketing efforts providing an exceptional, user-friendly platform. - Jitesh D. (Rating: 4.6/5)

Extremely useful for email marketing automation, but the interface could be more intuitive. - Nate O. (Rating: 3/5)

5. Klaviyo

Klaviyo offers tools for email, SMS, and other marketing channels, along with analytics and customer data management. It integrates with over 350 apps and ecommerce platforms, providing features like AI-powered content generation, advanced segmentation, and automated workflows.

Pros of uising Klaviyo

• Unified customer profiles: All customer information is centralized in one place.
• Real-time personalization: Personalize messages and make smarter business decisions.
• Omnichannel marketing: Coordinate marketing across email, SMS, mobile push, and more.

Cons of using Klaviyo

• Complexity for Non-Developers: Klaviyo's extensive features, such as advanced segmentation and AI-powered content generation, can be overwhelming for users without technical expertise.
• Cost: Klaviyo's pricing structure can be expensive for small businesses, especially as the number of subscribers grows.

Pricing

Klaviyo offers a range of pricing plans based on the number of subscribers. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $75 per month
• 10,000 Subscribers: $190 per month

Reviews

Klaviyo reviews show a high user satisfaction with a 4.6/5 rating from 1,105 reviews, praising its powerful all-in-one platform and advanced analytics, though some users find it complex and costly for small businesses.

Klaviyo for Marketing is an excellent tool with seamless integration and powerful analytics. - Mark H. (Rating: 5.0/5)

Klaviyo has potential but the learning curve is steep and customer support could be better. - Steven A. (Rating: 3.0/5)

What to consider when selecting an email marketing tool?

When selecting an email marketing tool, graphic designers should focus on the following key features:

• Design Flexibility: Look for platforms that offer customizable templates and the ability to upload custom fonts to ensure your emails align with your brand's aesthetic.
• Ease of Use: Choose a tool with an intuitive interface and drag-and-drop functionality to streamline the email creation process without needing coding skills.
• Automation Capabilities: Opt for a platform that allows you to automate workflows and email sequences, saving time and ensuring consistent communication with your audience.
• Analytics and Reporting: Ensure the tool provides detailed analytics to track the performance of your campaigns and understand what resonates with your audience.
• Scalability: Select a platform that can grow with your business, offering features that support an expanding email list without compromising on design quality.

Which one should you go with?

Each of these email marketing tools offers unique features that can help graphic designers create stunning, effective campaigns. However, if you're looking for a platform that combines simplicity, user empowerment, and aesthetic appeal, Flodesk stands out as a top choice.

Ready to elevate your email marketing game? Try Flodesk for free and experience the difference for yourself.