That sold-out product your customers have been waiting for is finally back. It's time to let them know and bring in those sales.
Referring to a template makes sending a beautiful, on-brand back-in-stock email simple. It helps you get the word out fast without having to start from scratch.
Remind them why they wanted it. Instead of just announcing the item is available, reignite their initial excitement. Use beautiful, high-quality images and remind them of the product's key benefits. Help them recall that "I need this" feeling.
Create honest urgency. The product sold out before for a reason—it's popular. Mentioning that it sold out quickly last time isn't a marketing gimmick; it's helpful information. It gives your subscribers a fair heads-up that it might not be around for long.
Make buying simple. Your audience is already interested, so remove any friction. Include a clear, prominent call-to-action button that links directly to the product page. The path from opening the email to completing the purchase should be as short as possible.
Email the right people. For the best results, send your announcement to the customers who specifically signed up for restock notifications. This shows you're paying attention to their needs and respects their inbox, which builds much stronger relationships than a generic email blast.
<template>
Subject: Good news! The [Product Name] is back.
Hi [Customer Name],
You asked to be notified, and we're happy to let you know that the [Product Name] is back in stock and available for purchase.
To get yours, simply follow the link below. Since this is a popular item, we wanted to give you a heads-up as soon as it arrived.
[Button: Shop Now]
We appreciate your patience.
[Your Name]
[Your Title]
[Company Name]
</template>
<template>
Subject: Just for you: The [Product Name] is back in stock.
Hi [Customer Name],
We know you’ve had your eye on the [Product Name]. We’re excited to let you know it’s back in stock and ready to ship.
Because you signed up for this alert, we wanted you to be among the first to know. This item was popular last time, and we want to make sure you have a chance to get it before it’s gone again.
[Button: Take Another Look]
Thanks for your patience.
[Your Name]
[Your Title]
[Company Name]
</template>
<template>
Subject: The [Product Name] is back—don't miss out.
Hi [Customer Name],
Good news. The [Product Name] you asked about is officially back in stock, but we don't expect it to last long.
This item sold out quickly last time, and we have limited quantities available. Since you signed up for the alert, we wanted to make sure you had a chance to order yours before it’s gone again.
[Button: Get It Before It's Gone]
Thanks for waiting.
[Your Name]
[Your Title]
[Company Name]
</template>
<template>
Subject: It’s back! A closer look at the [Product Name].
Hi [Customer Name],
Good news. The [Product Name] you had your eye on is back in stock and ready to ship.
We know it’s been a while, so we wanted to remind you what makes it a favorite:
[High-Quality Product Image]
Because you asked to be notified, we wanted to give you the first opportunity to purchase before it’s gone again.
[Button: Shop Now]
Thanks for your interest.
[Your Name]
[Your Title]
[Company Name]
</template>
<template>
Subject: A special offer on the [Product Name] you wanted.
Hi [Customer Name],
The [Product Name] you asked about is back in stock. To thank you for your patience, we wanted to give you an exclusive offer.
For a limited time, you can get [describe your offer—e.g., free shipping, 15% off] on your order. This is just for our waitlist subscribers as a thank you for your interest.
[Button: Claim Your Offer]
We appreciate you waiting.
[Your Name]
[Your Title]
[Company Name]
</template>
To put these back-in-stock templates into action, you need an email platform that makes sending them easy. We built Flodesk to provide small businesses with intuitive email marketing tools, helping you grow and manage your email list. You can design, send, and automate your campaigns without any coding or design experience, which lets you focus on engaging your audience and driving revenue.
Our platform is built to help both beginners and seasoned marketers send emails that look good and perform well. With a straightforward email builder, capable automations, and beautiful forms, Flodesk gives you all the necessary tools for your email marketing, minus the usual complexity. It’s a simple approach trusted by over 100,000 businesses.
These templates provide a solid foundation for your restock notifications. With Flodesk, you can easily customize and send beautiful emails that get results.
See how simple email marketing can be. Get started with Flodesk to build and send your campaigns.
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