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5 Great Renewal Email Templates To Copy & Paste

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It’s time to talk about one of the most important emails you can send: the renewal email. This is your moment to keep a valued customer in your corner.

Starting with a template makes crafting this message much simpler. You get a proven structure to build on, ensuring your email looks good and gets the point across.

Tips for Writing Renewal Emails

  • Get personal. Go beyond their first name. Mention something specific to their account, like how many workflows they’ve built or a milestone they hit. It shows you’re paying attention.
  • Remind them of the value. Briefly highlight the key benefits they've been using. A quick reminder of what they've accomplished with your service makes renewing an easy decision.
  • Make it simple to renew. Your call-to-action should be impossible to miss. Use a clear, standout button that takes them directly to the renewal page. One click is best.
  • Time it right. Don't wait until the last minute. Send a short series of reminders—maybe 30 days out, a week out, and on the final day. This gives them plenty of time to act without feeling rushed.
  • Offer a reason to act now. Consider a small incentive for renewing early, like a discount or a small perk. It’s a simple way to show you appreciate their business.

Types of Renewal Email Templates We Will Cover

  1. Subscription Renewal Email Template
  2. Membership Renewal Email Template
  3. Service Renewal Email Template
  4. License Renewal Email Template
  5. Contract Renewal Email Template

5 Renewal Email Templates

1) Subscription Renewal Email Template

<template>

Subject: Your [Subscription Name] subscription is renewing soon

Hi [First Name],

This is a reminder that your [Subscription Name] subscription will automatically renew on [Renewal Date].

We hope you’re enjoying [mention a specific benefit or feature they use]. To ensure uninterrupted access, we’ll process the renewal using the payment method you have on file. No action is needed on your part if your details are current.

If you need to update your payment information, you can do so in your account settings: [Link to Billing/Account Page]

We’re glad to have you with us.

[Your Name]

[Your Position]

[Company Name]

</template>

2) Membership Renewal Email Template

<template>

Subject: It’s almost time to renew your [Membership Name] membership

Hi [First Name],

Your [Membership Name] membership is set to renew on [Renewal Date], and we’d love for you to continue being a part of our community.

We hope you’ve been taking advantage of your member-exclusive benefits, like [mention a specific perk, e.g., access to our private library or monthly workshops].

To continue your membership without interruption, simply click the link below to confirm your renewal. It only takes a moment.

[Link to Renewal Page]

If you have any questions, just reply to this email. We’re here to help.

Thanks for being a member,

[Your Name]

[Your Position]

[Company Name]

</template>

3) Service Renewal Email Template

<template>

Subject: Your [Service Name] service plan is up for renewal

Hi [First Name],

This is a heads-up that your [Service Name] service plan is scheduled for renewal on [Renewal Date].

We’ve enjoyed helping you with [mention a specific task or outcome the service helped with]. To keep your service running smoothly and without interruption, you’ll want to renew your plan.

You can review your service details and confirm your renewal through the link below. It’s a quick process to ensure everything continues as planned.

[Link to Renewal Page]

If you have any questions about your plan, just reply to this email. We’re here to help.

All the best,

[Your Name]

[Your Position]

[Company Name]

</template>

4) License Renewal Email Template

<template>

Subject: Action required: Renew your [Product Name] license

Hi [First Name],

Your license for [Product Name] (License Key: [License Key]) is set to expire on [Expiration Date].

Renewing your license ensures you continue to have access to all features and receive important security and feature updates. To keep everything running smoothly, you’ll want to renew before the expiration date.

You can complete your renewal in just a few clicks by following the link below.

[Link to Renewal Page]

If you have any questions, just reply to this email. We’re here to help.

Best,

[Your Name]

[Your Position]

[Company Name]

</template>

5) Contract Renewal Email Template

<template>

Subject: Time to renew your [Contract Name] contract

Hi [First Name],

This is a reminder that your contract, [Contract Name or Number], is set to expire on [End Date]. We’ve enjoyed our partnership and would like to continue working together.

To make things easy, we’ve prepared the renewal agreement for your review. It outlines the terms for the upcoming period. You can find the document attached or access it through the link below.

Please take a moment to look it over. If you have any questions or would like to discuss any of the terms, simply reply to this email.

[Link to Contract/Renewal Portal]

We look forward to our continued collaboration.

Best regards,

[Your Name]

[Your Position]

[Company Name]

</template>

What About Using Flodesk?

Flodesk

Armed with these five renewal email templates, you need a platform that makes sending them simple and effective. Flodesk provides intuitive email marketing tools designed for small businesses, helping you grow your email list and generate revenue. You don't need any coding or design experience to create, send, and automate emails that connect with your audience.

Over 100,000 businesses use Flodesk to send emails that convert. Our platform includes a straightforward email builder, powerful automation workflows, and well-designed forms. We give you everything you need for effective email marketing, without the usual complexity, so you can focus on your business.

Wrapping Up

Keeping your customers is essential, and a well-crafted renewal email is a direct way to do it. These templates provide a straightforward starting point for crafting your message.

When you're ready to send, Flodesk gives you the tools to create and automate your emails with ease. Sign up today to start building emails that connect with your audience.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

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