Getting your brand's story in front of the right people is key, and a well-crafted PR email is your ticket in. We're breaking down five essential types of PR emails to help you do just that.
Starting with a template takes the guesswork out of the equation. It gives you a solid foundation so you can focus on personalizing your message and building relationships.
<template>
Subject: Press Release: [*Your Company Name*] Announces [*Your Big News*]
Hi [*Journalist’s Name*],
I’m writing to share that [*Your Company Name*] has just announced [*briefly state the announcement, e.g., the launch of a new feature, a major partnership, a new funding round*]. We wanted you to be among the first to know.
This announcement is important because [*explain the significance of the news and why it matters to their audience*]. We believe this story will resonate with your readers at [*Publication Name*], given your focus on [*mention their area of coverage*].
You can view the full press release here for more details: [*Link to Press Release*]. We have also compiled a press kit with high-resolution images and other assets for your convenience: [*Link to Press Kit*].
I am available to answer any questions or schedule an interview. Thank you for your time and consideration.
Best,
[*Your Name*]
[*Your Position*]
[*Your Company Name*]
[*Your Phone Number*]
[*Your Email Address*]
</template>
<template>
Subject: Invitation: You're Invited to [*Event Name*]
Hi [*Journalist’s Name*],
I’m personally inviting you to [*Event Name*], an exclusive event we're hosting on [*Date*] at [*Time*] in [*Location or Virtual Platform*].
We're bringing together [*mention key attendees, e.g., industry leaders, founders, key speakers*] to [*describe the purpose of the event, e.g., discuss the future of X, unveil a new product*]. Given your work covering [*their area of expertise*], we thought you would find the discussions and announcements particularly relevant.
Attendees will get exclusive access to [*mention a key benefit, e.g., our leadership team for interviews, a first look at our new product*]. We have a press pass reserved for you.
You can find more details about the event and RSVP here: [*Link to Event Page/RSVP Form*]. Please let us know if you can make it by [*RSVP Date*].
We hope to see you there.
Best,
[*Your Name*]
[*Your Position*]
[*Your Company Name*]
[*Your Phone Number*]
[*Your Email Address*]
</template>
<template>
Subject: Exclusive First Look: [*Your Company Name*] Launches [*Product Name*]
Hi [*Journalist’s Name*],
I’m reaching out to give you an exclusive look at our newest product, [*Product Name*], which officially launches on [*Launch Date*]. We created [*Product Name*] to solve [*specific problem*] for [*target audience*].
It helps users [*explain the core function and benefit in simple terms*]. We’ve focused on [*mention 1-2 key features or design principles*] to make the experience intuitive and effective. We think your readers, who are interested in [*mention their beat/area of interest*], will find this particularly useful.
We’ve prepared a full press kit with visuals and more details here: [*Link to Press Kit*]. I would also be happy to set you up with a demo account for early access.
Let me know if you’re interested in covering the launch. I’m available to answer any questions you have.
Best,
[*Your Name*]
[*Your Position*]
[*Your Company Name*]
[*Your Phone Number*]
[*Your Email Address*]
</template>
<template>
Subject: Pitch: [*Your Story Idea in a Few Words*]
Hi [*Journalist’s Name*],
I’ve been following your work on [*their beat/topic*] at [*Publication Name*] and thought a story idea I have might be a great fit for your audience.
I’m proposing a story on [*clearly state the story angle, e.g., how a specific trend is impacting an industry*]. Given [*mention a recent event or data point*], this topic is particularly relevant right now. My angle focuses on [*explain your unique perspective or what makes this story different*], which I believe would resonate with your readers.
We have access to [*mention a unique asset you can offer, e.g., an expert for an interview, proprietary data, a compelling case study*] that could provide a strong foundation for this piece. I’m happy to share this with you exclusively.
Would you be interested in hearing more? Let me know what you think.
Best,
[*Your Name*]
[*Your Position*]
[*Your Company Name*]
[*Your Phone Number*]
[*Your Email Address*]
</template>
<template>
Subject: Important Update from [*Your Company Name*] Regarding [*Briefly Describe the Issue*]
Hi [*Journalist’s Name*],
I’m writing to inform you directly about a situation at [*Your Company Name*]. We have identified [*describe the incident in clear, simple terms, e.g., a security breach, a service outage*] and are taking immediate action.
Our team is fully focused on resolving this. We are committed to transparency and will be providing updates as we learn more. Our first priority is [*state the immediate goal, e.g., securing our user data, restoring full service*].
We have published an official statement with the information we have at this time, which you can find here: [*Link to Official Statement or Blog Post*]. We will be updating this page with any new developments.
We understand you will have questions. Please let me know if you need anything from our end. We are here to provide you with clear and accurate information.
Thank you,
[*Your Name*]
[*Your Position*]
[*Your Company Name*]
[*Your Phone Number*]
[*Your Email Address*]
</template>
Once you have your PR emails drafted with these templates, you need a tool that makes sending them simple and effective. We created Flodesk to provide intuitive email marketing tools for small businesses, helping you grow your email list without needing any coding or design skills. Our platform lets you create, send, and automate emails to engage your audience and support your business objectives.
Flodesk gives you everything required for successful email marketing, but without the complexity. With our straightforward email builder, powerful automations, and clean forms, you can send high-converting emails that look professional. We empower both beginners and experts to manage their email marketing in a more direct and visually-focused way.
These templates give you a clear starting point for your outreach, so you can focus on sending emails that get noticed.
Flodesk helps you send emails that look as good as your brand, without the technical learning curve. Sign up to start building your campaigns.
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