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Insurance Emails: 10 Great Examples (& Other Tips)

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In this article, we'll show you 10 email examples for insurance that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and what doesn't, making it easier to create your own effective insurance emails.

What should go into insurance emails?

A good insurance email is clear, concise, and personalized, addressing the recipient's specific needs and concerns. It should also include a strong call to action, guiding the reader on the next steps to take.

  • Personalized Greeting: Start with the recipient's name to create a personal connection. For example, "Hi [Name], we have an important update for you."
  • Clear Subject Line: Make the subject line straightforward and relevant. Phrases like "Your Policy Update" or "Important Coverage Information" work well.
  • Value Proposition: Clearly state the benefits of the insurance policy. Use phrases like "Protect your family with our comprehensive coverage" or "Save more with our new premium rates."
  • Call to Action: Include a direct and compelling call to action. Examples include "Get a Quote Now" or "Review Your Policy Today."
  • Contact Information: Provide easy ways for the recipient to get in touch. Phrases like "Call us at [Phone Number]" or "Email us at [Email Address]" are essential.
  • Visual Appeal: Use clean and professional design elements. Incorporate your company logo, relevant images, and a consistent color scheme to make the email visually appealing.

Let's jump into it and explore 10 email examples of good insurance emails!

10 insurance email examples

1) Delta Dental

Delta Dental

Delta Dental is a leading provider of dental insurance, offering comprehensive coverage options to meet various needs. This email is a good example of insurance communication because it is visually appealing, straightforward, and empowers the user with clear, actionable information about their dental coverage.

2) Money

Money

Money's email, titled "Is pet insurance worth it?", stands out for its clear subject line and user-centric design, making it easy for recipients to understand the value of pet insurance. The email empowers users by addressing a common financial question, helping them make informed decisions with a clean, organized layout that enhances readability and engagement.

3) Airbnb

Airbnb

Airbnb's email, titled "Protect your trip with travel insurance," effectively communicates the importance of travel insurance to customers. The email's clear subject line, trusted sender, and clean, modern design make it easy for recipients to understand the benefits of protecting their trip, empowering them to make informed decisions at a relevant time.

4) Confused.com

Confused.com

Confused.com's email, titled "Get set for your trip, your $608 travel quote is ready," stands out for its clear and direct subject line, making it immediately relevant to the recipient. The email's user-friendly design and straightforward content empower users to take action with confidence, ensuring they are well-informed about their travel insurance options.

5) Loop

Loop

Loop is a brand that excels in creating visually appealing and effective marketing emails. Their "New Look. Same LOOP." email is a prime example of how to communicate a rebranding message clearly and concisely, empowering users by reassuring them that while the visual identity has been updated, the core values and services remain unchanged.

6) Rimac

Rimac

Rimac's email, titled "Jorge, agradecemos tu lealtad con esta oferta exclusiva para tu vehículo," is a standout example of customer appreciation and engagement. The email's clean design, personalized greeting, and clear call to action make it easy for recipients to understand the value of the exclusive offer, empowering them to take advantage of the benefits with confidence.

7) Ando

Ando

Ando offers sustainable pet insurance that can save customers up to 20%, making it an attractive option for pet owners looking to protect their furry friends while being eco-conscious. This email is effective because it combines a clear value proposition with a visually appealing design, empowering users to make informed decisions about their pet's insurance needs.

8) Robinhood

Robinhood

Robinhood's email, titled "☕ Starbucks as an insurance perk," showcases a creative approach to engaging users by offering a tangible reward. The minimalist design, clear subject line, and straightforward layout make it easy for recipients to understand the new insurance perk, empowering them to take advantage of the offer with confidence.

9) Plum

Plum

Plum's email, titled "Meet your new health partner, Plum – with a question from the CEO," introduces the service with a personal touch from the CEO, making it engaging and relatable. The email's clean design, prominent branding, and clear call-to-action buttons empower users to interact easily, while the organized layout ensures a seamless reading experience.

10) Simply Business

Simply Business

Simply Business is an insurance provider dedicated to serving small businesses, offering specialized coverage and valuable resources tailored to their unique needs. Their email, "Our best small business articles of 2021," stands out for its clean design, clear subject line, and user-friendly layout, making it easy for recipients to access and share curated content that empowers them to make informed decisions.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning insurance emails that captivate your audience. Our intuitive design tools and customizable templates empower you to craft clear, concise, and personalized messages that resonate with your recipients, ensuring your emails are both effective and aesthetically appealing.

Wrapping up

Flodesk

Flodesk's intuitive design tools and customizable templates make it easy to create visually stunning insurance emails. With no need for coding or design skills, you can effortlessly craft, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps both beginners and experts send beautiful, high-converting emails in a radically simple way.

With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity. Whether you're looking to grow and monetize your email list or simply want to create engaging content, Flodesk has you covered.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating emails that captivate and convert.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.