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5 Great Ecommerce Email Templates To Copy & Paste

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Email marketing can be a game-changer for your ecommerce shop. Knowing which types of emails to send is key to building relationships and driving sales.

That’s where templates come in. They give you a solid foundation for each type of message, so you can focus on what you do best—running your business.

Tips for Writing Ecommerce Emails

  • Nail the subject line. Keep it short and direct. Hint at the product or the offer inside to get them to open it. No need for clickbait, just clarity.
  • Lead with beautiful visuals. You're selling products, so show them off. A stunning product photo is more persuasive than paragraphs of text. Let your design sell for you.
  • Write like a person, not a storefront. Use a conversational tone. Address your customer directly with "you." It builds a real connection that big-box stores can't replicate.
  • Give them one clear action. Every email should have a single, obvious goal. Whether it's "Shop the new collection" or "Claim your discount," make the call-to-action unmissable.
  • Talk to customers based on what they like. Use past purchases to inform what you send next. If they bought a dress, let them know when matching shoes arrive. This kind of personal touch turns one-time buyers into loyal fans.

Types of Ecommerce Email Templates We Will Cover

  1. Welcome Email Template
  2. Abandoned Cart Email Template
  3. Order Confirmation Email Template
  4. Product Recommendation Email Template
  5. Re-engagement Email Template

5 Ecommerce Email Templates

1) Welcome Email Template

<template>

Subject: Welcome to [*Your Brand Name*]

Hi [*Customer Name*],

Welcome to [*Your Brand Name*]. We're so glad you're here.

To thank you for joining, enjoy [*Discount Percentage*]% off your first purchase. Use this code at checkout: [*Discount Code*].

We started [*Your Brand Name*] to [*Your Brand's Mission or Core Purpose*]. Everything you see is a reflection of that idea.

You're now on the list for new arrivals and private sales. Ready to find something you love? Explore the collection.

All the best,

[*Your Name*]

[*Your Position*]

[*Your Brand Name*]

</template>

2) Abandoned Cart Email Template

<template>

Subject: Still thinking it over?

Hi [*Customer Name*],

We noticed you left a few items in your cart. We've saved them for you in case you want to take another look.

[*List of Items in Cart with Images*]

Ready to make them yours? Click the link below to complete your purchase.

[*Link to Cart*]

If you have any questions or ran into an issue, just reply to this email. We're here to help.

Cheers,

[*Your Name*]

[*Your Brand Name*]

</template>

3) Order Confirmation Email Template

<template>

Subject: Your [*Your Brand Name*] order is confirmed!

Hi [*Customer Name*],

Thanks for your order. We've received it and are getting it ready for shipment. Here’s a summary of your purchase.

Order Number: [*Order Number*]

[*Order Summary with Images, Quantities, and Prices*]

Shipping to: [*Customer's Shipping Address*]

We'll send another email with tracking information as soon as your order ships. You can expect it to arrive around [*Estimated Delivery Date*].

If you have any questions or need to make a change, please reply to this email. We're happy to help.

Best,

[*Your Name*]

[*Your Brand Name*]

</template>

4) Product Recommendation Email Template

<template>

Subject: A few picks for you, [*Customer Name*]

Hi [*Customer Name*],

Since you liked the [*Previous Purchase*], we picked out a few other things we think you'll love.

[*List of Recommended Products with Images and Short Descriptions*]

These were selected just for you based on your style. Explore the collection to find your next favorite piece.

Enjoy,

[*Your Name*]

[*Your Brand Name*]

</template>

5) Re-engagement Email Template

<template>

Subject: We miss you, [*Customer Name*]

Hi [*Customer Name*],

It's been a while, and we've missed having you around. We've been busy adding new things we think you'll love.

To welcome you back, here’s [*Discount Percentage*]% off your next purchase. Use this code at checkout: [*Discount Code*].

Ready to find a new favorite? Explore the latest collection.

All the best,

[*Your Name*]

[*Your Brand Name*]

</template>

What About Using Flodesk?

Flodesk

Now that you have these five essential ecommerce email templates, you need a tool to bring them to life. That's where we come in. Flodesk provides intuitive email marketing tools designed for small businesses, helping you grow and monetize your email list effortlessly. You don't need any coding or design experience to create, send, and automate emails that connect with your audience and increase revenue.

Our platform gives you everything you need for effective email marketing, minus the usual complexity. With an intuitive email builder, powerful automations, and well-designed forms, you can send high-converting emails that look great. We give both beginners and experts the tools to build successful email campaigns in a refreshingly simple way.

Wrapping Up

These five templates are your foundation for building a strong email strategy. They are designed to help you connect with customers at every stage of their journey.

Now, it's time to bring them to life. Sign up for Flodesk and start sending emails that reflect the quality of your brand.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

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Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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