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Email Sequences

3 best re-engagement email sequence templates for conversions

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Re-engagement email sequences are a powerful tool in email marketing. They help businesses reconnect with inactive subscribers, boosting engagement and potentially increasing sales.

These sequences are crucial for maintaining a healthy email list and ensuring your messages reach an interested audience. In this article, we'll provide example re-engagement email sequences to guide you.

Tips for writing re-engagement email sequence

Creating an effective re-engagement email sequence requires a strategic approach. Here are some unique tips to help you craft emails that will win back your inactive subscribers:

  • Offer a Discount: One of the most effective ways to re-engage inactive subscribers is by offering a discount. This can be a percentage off their next purchase or a special deal exclusive to them.
  • Personalize Your Content: Tailor your emails based on the customer's inactivity period. Use their name, recommend products they’ve shown interest in before, and make the content as relevant as possible.
  • Remind Them of Your Value: Highlight your product and service offerings. Remind them why they subscribed in the first place and what they’re missing out on by being inactive.
  • Effective Subject Lines: Craft subject lines that stand out in crowded inboxes. Use A/B testing to find out which subject lines have higher open rates and adjust accordingly.
  • Clear Call to Action (CTA): Make sure each email includes a clear and compelling CTA. Whether it’s “continue shopping” or “redeem your discount,” guide them back to your website with ease.

We’ve covered some re-engagement email sequence examples below to help you get started.

Types of re-engagement email sequence we will cover

  1. Win-Back Campaign Email Sequence
  2. Dormant Subscriber Revival Email Sequence
  3. Customer Re-activation Email Sequence

3 examples of re-engagement email sequence

3 emails - Win-Back Campaign Email Sequence

For optimal results, we recommend sending Email 2 on Day 3 and Email 3 on Day 7.

Email 1:

<template>

Subject Line: We Miss You! Here’s a Special Offer Just for You

Hi [Subscriber's Name],

We noticed you haven’t been around for a while, and we wanted to let you know that we miss you! At [Your Company], we’re always striving to provide the best experience for our customers, and we’d love to have you back.

To show our appreciation, we’re offering you an exclusive discount of [XX%] off your next purchase. It’s our way of saying thank you for being a valued part of our community.

Here’s a quick reminder of what you’re missing out on:

  • Quality Products: We offer a wide range of high-quality products that you’ll love.
  • Exclusive Deals: As a subscriber, you get access to special offers and discounts.
  • Top-Notch Customer Service: Our team is always here to help you with any questions or concerns.

Don’t miss out on this special offer! Click the link below to redeem your discount and start shopping:

[Redeem Your Discount]

We hope to see you back soon!

Best regards,

[Your Name]

[Your Position]

[Your Company]

</template>

Email 2:

<template>

Subject Line: Your Exclusive Discount Awaits – Don’t Miss Out!

Hi [Subscriber's Name],

We hope you enjoyed our last email and the special offer we shared with you. We noticed you haven’t taken advantage of it yet, and we wanted to remind you that your exclusive discount is still available!

At [Your Company], we value your presence in our community and want to ensure you don’t miss out on the benefits of being a subscriber. Here’s a quick reminder of what you can enjoy:

  • Exclusive Discounts: Your special offer of [XX%] off is waiting for you.
  • New Arrivals: Be the first to know about our latest products and collections.
  • Personalized Recommendations: Get product suggestions tailored just for you.

We’re here to make your shopping experience as enjoyable as possible. Click the link below to redeem your discount and explore what’s new:

[Redeem Your Discount]

We’re excited to have you back and look forward to serving you again!

Best regards,

[Your Name]

[Your Position]

[Your Company]

</template>

Email 3:

<template>

Subject Line: Last Chance to Reconnect – Your Special Offer Ends Soon!

Hi [Subscriber's Name],

We hope you’ve seen our previous emails and the exclusive discount we’ve offered you. This is your final reminder to take advantage of this special offer before it expires!

At [Your Company], we truly value your presence in our community. We understand that life gets busy, but we don’t want you to miss out on the benefits of being a part of our family. Here’s a quick recap of what you’re missing:

  • Exclusive Discounts: Your special offer of [XX%] off is still available, but not for long.
  • New Arrivals: Be the first to explore our latest products and collections.
  • Personalized Recommendations: Enjoy product suggestions tailored just for you.

We’re here to make your shopping experience enjoyable and rewarding. Click the link below to redeem your discount and see what’s new:

[Redeem Your Discount]

We’re excited to welcome you back and look forward to serving you again!

Best regards,

[Your Name]

[Your Position]

[Your Company]

</template>

4 emails - Dormant Subscriber Revival Email Sequence

For optimal results, we recommend sending Email 2 on Day 3, Email 3 on Day 7, and Email 4 on Day 10.

Email 1:

<template>

Subject Line: We Miss You! Here’s a Special Offer to Welcome You Back

Hi [Subscriber's Name],

We noticed you haven’t been around for a while, and we wanted to let you know that we miss you! At [Your Company], we’re always striving to provide the best experience for our customers, and we’d love to have you back.

To show our appreciation, we’re offering you an exclusive discount of [XX%] off your next purchase. It’s our way of saying thank you for being a valued part of our community.

Here’s a quick reminder of what you’re missing out on:

  • Quality Products: We offer a wide range of high-quality products that you’ll love.
  • Exclusive Deals: As a subscriber, you get access to special offers and discounts.
  • Top-Notch Customer Service: Our team is always here to help you with any questions or concerns.

Don’t miss out on this special offer! Click the link below to redeem your discount and start shopping:

[Redeem Your Discount]

We hope to see you back soon!

Best regards,

[Your Name]

[Your Position]

[Your Company]

</template>

Email 2:

<template>

Subject Line: We’re Still Here for You – Enjoy Your Special Discount!

Hi [Subscriber's Name],

We hope you saw our last email and the special offer we shared with you. We noticed you haven’t taken advantage of it yet, and we wanted to remind you that your exclusive discount is still available!

At [Your Company], we value your presence in our community and want to ensure you don’t miss out on the benefits of being a subscriber. Here’s a quick reminder of what you can enjoy:

  • Exclusive Discounts: Your special offer of [XX%] off is waiting for you.
  • New Arrivals: Be the first to know about our latest products and collections.
  • Personalized Recommendations: Get product suggestions tailored just for you.

We’re here to make your shopping experience as enjoyable as possible. Click the link below to redeem your discount and explore what’s new:

[Redeem Your Discount]

We’re excited to have you back and look forward to serving you again!

Best regards,

[Your Name]

[Your Position]

[Your Company]

</template>

Email 3:

<template>

Subject Line: We’re Here to Help – Your Special Offer is Waiting!

Hi [Subscriber's Name],

We hope you’ve seen our previous emails and the exclusive discount we’ve offered you. We understand that life gets busy, but we don’t want you to miss out on the benefits of being a part of our community.

At [Your Company], we value your presence and want to ensure you enjoy the perks of being a subscriber. Here’s a quick reminder of what you can enjoy:

  • Exclusive Discounts: Your special offer of [XX%] off is still available.
  • New Arrivals: Be the first to explore our latest products and collections.
  • Personalized Recommendations: Enjoy product suggestions tailored just for you.

We’re here to make your shopping experience enjoyable and rewarding. Click the link below to redeem your discount and see what’s new:

[Redeem Your Discount]

We’re excited to welcome you back and look forward to serving you again!

Best regards,

[Your Name]

[Your Position]

[Your Company]

</template>

Email 4:

<template>

Subject Line: Don’t Miss Out – Your Exclusive Offer Ends Soon!

Hi [Subscriber's Name],

We hope you’ve seen our previous emails and the exclusive discount we’ve offered you. This is your final reminder to take advantage of this special offer before it expires!

At [Your Company], we truly value your presence in our community. We understand that life gets busy, but we don’t want you to miss out on the benefits of being a part of our family. Here’s a quick recap of what you’re missing:

  • Exclusive Discounts: Your special offer of [XX%] off is still available, but not for long.
  • New Arrivals: Be the first to explore our latest products and collections.
  • Personalized Recommendations: Enjoy product suggestions tailored just for you.

We’re here to make your shopping experience enjoyable and rewarding. Click the link below to redeem your discount and see what’s new:

[Redeem Your Discount]

We’re excited to welcome you back and look forward to serving you again!

Best regards,

[Your Name]

[Your Position]

[Your Company]

</template>

5 Emails - Customer Re-activation Email Sequence

For optimal results, we recommend sending Email 2 on Day 3, Email 3 on Day 7, Email 4 on Day 10, and Email 5 on Day 14.

Email 1:

<template>

Subject Line: We Miss You! Here’s a Special Offer to Welcome You Back

Hi [Subscriber's Name],

We noticed you haven’t been around for a while, and we wanted to let you know that we miss you! At [Your Company], we’re always striving to provide the best experience for our customers, and we’d love to have you back.

To show our appreciation, we’re offering you an exclusive discount of [XX%] off your next purchase. It’s our way of saying thank you for being a valued part of our community.

Here’s a quick reminder of what you’re missing out on:

  • Quality Products: We offer a wide range of high-quality products that you’ll love.
  • Exclusive Deals: As a subscriber, you get access to special offers and discounts.
  • Top-Notch Customer Service: Our team is always here to help you with any questions or concerns.

Don’t miss out on this special offer! Click the link below to redeem your discount and start shopping:

[Redeem Your Discount]

We hope to see you back soon!

Best regards,

[Your Name]

[Your Position]

[Your Company]

</template>

Email 2:

<template>

Subject Line: We’re Excited to Have You Back – Your Special Offer is Waiting!

Hi [Subscriber's Name],

We hope you saw our last email and the special offer we shared with you. We noticed you haven’t taken advantage of it yet, and we wanted to remind you that your exclusive discount is still available!

At [Your Company], we value your presence in our community and want to ensure you don’t miss out on the benefits of being a subscriber. Here’s a quick reminder of what you can enjoy:

  • Exclusive Discounts: Your special offer of [XX%] off is waiting for you.
  • New Arrivals: Be the first to know about our latest products and collections.
  • Personalized Recommendations: Get product suggestions tailored just for you.

We’re here to make your shopping experience as enjoyable as possible. Click the link below to redeem your discount and explore what’s new:

[Redeem Your Discount]

We’re excited to have you back and look forward to serving you again!

Best regards,

[Your Name]

[Your Position]

[Your Company]

</template>

Email 3:

<template>

Subject Line: We’re Here to Help You Reconnect – Your Special Offer Awaits!

Hi [Subscriber's Name],

We hope you’ve seen our previous emails and the exclusive discount we’ve offered you. We understand that life gets busy, but we don’t want you to miss out on the benefits of being a part of our community.

At [Your Company], we value your presence and want to ensure you enjoy the perks of being a subscriber. Here’s a quick reminder of what you can enjoy:

  • Exclusive Discounts: Your special offer of [XX%] off is still available.
  • New Arrivals: Be the first to explore our latest products and collections.
  • Personalized Recommendations: Enjoy product suggestions tailored just for you.

We’re here to make your shopping experience enjoyable and rewarding. Click the link below to redeem your discount and see what’s new:

[Redeem Your Discount]

We’re excited to welcome you back and look forward to serving you again!

Best regards,

[Your Name]

[Your Position]

[Your Company]

</template>

Email 4:

<template>

Subject Line: Don’t Miss Out – Your Exclusive Offer Ends Soon!

Hi [Subscriber's Name],

We hope you’ve seen our previous emails and the exclusive discount we’ve offered you. This is your final reminder to take advantage of this special offer before it expires!

At [Your Company], we truly value your presence in our community. We understand that life gets busy, but we don’t want you to miss out on the benefits of being a part of our family. Here’s a quick recap of what you’re missing:

  • Exclusive Discounts: Your special offer of [XX%] off is still available, but not for long.
  • New Arrivals: Be the first to explore our latest products and collections.
  • Personalized Recommendations: Enjoy product suggestions tailored just for you.

We’re here to make your shopping experience enjoyable and rewarding. Click the link below to redeem your discount and see what’s new:

[Redeem Your Discount]

We’re excited to welcome you back and look forward to serving you again!

Best regards,

[Your Name]

[Your Position]

[Your Company]

</template>

Email 5:

<template>

Subject Line: Act Now – Your Exclusive Offer Ends Today!

Hi [Subscriber's Name],

We hope you’ve seen our previous emails and the exclusive discount we’ve offered you. This is your final reminder to take advantage of this special offer before it expires today!

At [Your Company], we truly value your presence in our community. We understand that life gets busy, but we don’t want you to miss out on the benefits of being a part of our family. Here’s a quick recap of what you’re missing:

  • Exclusive Discounts: Your special offer of [XX%] off is still available, but not for long.
  • New Arrivals: Be the first to explore our latest products and collections.
  • Personalized Recommendations: Enjoy product suggestions tailored just for you.

We’re here to make your shopping experience enjoyable and rewarding. Click the link below to redeem your discount and see what’s new:

[Redeem Your Discount]

We’re excited to welcome you back and look forward to serving you again!

Best regards,

[Your Name]

[Your Position]

[Your Company]

</template>

What about using Flodesk?

Flodesk

Using Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

Re-engagement email sequences are essential for maintaining a healthy email list and reconnecting with inactive subscribers. Flodesk makes it easy to implement these sequences with its user-friendly platform. Whether you're offering discounts, personalizing content, or crafting compelling subject lines, Flodesk provides the tools to create effective re-engagement campaigns.

Ready to take your email marketing to the next level? Sign up for Flodesk today and experience affordable and simple pricing. Start creating beautiful, high-converting emails effortlessly. Sign up for free and see the difference Flodesk can make for your business.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.