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Giveaway Emails: 10 Great Examples (& Other Tips)

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In this article, we'll show you 10 email examples for giveaways that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and inspire you to create your own effective giveaway emails.

What should go into giveaway emails?

A good giveaway email is eye-catching and clearly communicates the value of the giveaway to the recipient. It should include a compelling subject line, a clear call-to-action, and visually appealing design elements that draw the reader in.

  • Compelling Subject Line: Grab attention with phrases like "Don't Miss Out!" or "Exclusive Giveaway Just for You!" to entice recipients to open the email.
  • Clear Call-to-Action: Use direct language such as "Enter Now" or "Claim Your Prize" to guide the reader on what to do next.
  • Value Proposition: Clearly state what the recipient stands to gain, for example, "Win a $100 Gift Card" or "Get a Free Year of Service."
  • Visual Appeal: Incorporate high-quality images and a clean layout to make the email aesthetically pleasing and easy to read.
  • Urgency: Create a sense of urgency with phrases like "Limited Time Offer" or "Only a Few Spots Left" to encourage immediate action.
  • Personalization: Address the recipient by name and tailor the content to their interests to make the email feel more personal and engaging.

Let's jump into it and check out 10 email examples of good giveaway emails!

10 giveaway email examples

1) Golden State Warriors

Golden State Warriors

The Golden State Warriors, a professional basketball team based in San Francisco, California, are known for their large, passionate fan base and highly anticipated games. This giveaway email is effective because it leverages the team's popularity and visually appealing design elements, such as the iconic blue and gold colors and dynamic basketball imagery, to engage fans and drive participation in giveaways and theme nights.

2) Fleet Feet

Fleet Feet

Fleet Feet is a brand specializing in running and athletic gear, known for its community-oriented approach. This giveaway email is effective due to its welcoming subject line, "Welcome to the front of the pack!", which empowers recipients by making them feel like valued members of an exclusive group, and its clean, visually appealing design that encourages user engagement.

3) SCRT

SCRT

SCRT's giveaway email, featuring a collaboration with Mubi, stands out due to its clean design and clear call-to-action. The email effectively captures attention with its visually appealing layout and straightforward messaging, making it an excellent example of how to engage customers in a giveaway.

4) Strava

Strava

Strava, a social fitness network, excels in its giveaway email by presenting a clear and enticing call to action: "Log 45 miles, enter to win $450." The email's clean design, bold colors, and straightforward messaging make it easy for users to engage, aligning perfectly with Strava's brand and user interests.

5) ST ALi

ST ALi

ST ALi is a specialty coffee company known for engaging its audience with coffee-related promotions and content. The company did a good job with this email by using a clear and concise subject line, "Win A La Marzocco Home Setup," which immediately communicates the value proposition, and by employing a visually appealing design that focuses on the main offer without unnecessary clutter, aligning perfectly with Flodesk's values of simplicity, user empowerment, and aesthetic appeal.

6) GANT

GANT

GANT, a renowned brand in the fashion industry, offers a $750 gift card giveaway that captures attention with its clean and visually appealing design. The email's straightforward messaging and clear call-to-action make it easy for users to engage, aligning perfectly with Flodesk's values of simplicity, user empowerment, and aesthetic appeal.

7) Pendleton Whisky

Pendleton Whisky

Pendleton Whisky, known for its rich heritage and premium quality, offers a compelling giveaway with a Nexgrill Father’s Day Bundle worth over $1,600. This email is effective due to its clear value proposition, visually appealing design, and straightforward call-to-action, making it easy for users to engage and participate.

8) Youth To The People

Youth To The People

Youth To The People is a skincare brand known for its clean, vegan, and superfood-based products, appealing to a youthful, health-oriented audience. This giveaway email stands out due to its urgent and clear subject line, "LAST DAY TO ENTER: Serums Month Giveaway," which creates a sense of urgency and encourages immediate action, while its clean and modern design aligns perfectly with the brand's identity, making it easy for users to engage and participate.

9) Grind

Grind

Grind's email, titled "Answer a five-minute survey, win a Coffee Machine," effectively engages recipients with a clear and concise subject line that immediately communicates the value proposition. The email's clean layout, prominent branding, and straightforward call-to-action make it easy for users to participate, aligning perfectly with Flodesk's values of simplicity, user empowerment, and aesthetic appeal.

10) DEEPS

DEEPS

DEEPS, a brand known for its engaging promotional campaigns, excels with its "Last Call on our Giveaway. One Day Left!" email. The email's sense of urgency, clear call-to-action, and clean design make it an effective tool for driving immediate user engagement and participation.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly design stunning giveaway emails that captivate your audience. Our intuitive platform empowers you to create visually appealing, personalized emails that drive engagement and participation, all while maintaining a clean and simple aesthetic.

Wrapping up

Flodesk

Flodesk makes it easy to create stunning giveaway emails that captivate your audience. Our platform is designed to help small businesses grow and monetize their email lists effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue.

Trusted by over 100,000 businesses, Flodesk helps both beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating emails that truly stand out.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.