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Saas Emails: 10 Great Examples (& Other Tips)

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In this article, we'll show you 10 email examples for SaaS that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective and visually appealing emails.

What should go into saas emails?

A good SaaS email is concise and visually appealing, focusing on user empowerment and simplicity. It should include personalized content, clear calls to action, and a design that aligns with the brand's aesthetic.

  • Personalization: Use the recipient's name and tailor the content to their specific needs or past interactions. For example, "Hi [Name], we noticed you recently explored our analytics feature."
  • Clear Call to Action: Make it easy for the reader to know what to do next. Phrases like "Start your free trial" or "Explore new features" work well.
  • Value Proposition: Clearly state the benefits of your product or service. For instance, "Unlock advanced reporting tools to boost your productivity."
  • Visual Appeal: Use a clean, modern design with eye-catching visuals. Incorporate your brand colors and fonts to maintain consistency.
  • Concise Content: Keep the message short and to the point. Avoid long paragraphs and focus on key information. Example: "Upgrade now to enjoy premium features."
  • Social Proof: Include testimonials or case studies to build trust. Phrases like "Join thousands of satisfied users" can be effective.

Let's jump into it and explore 10 email examples of good SaaS emails!

10 saas email examples

1) ZenDesk

ZenDesk

ZenDesk is a leading SaaS company known for its customer service and engagement products, including help desk solutions and support ticketing systems. This email is a great example of a SaaS email because it is visually appealing, concise, and includes a clear call to action, making it easy for users to engage and unlock sessions for free.

2) Next.js

Next.js

Next.js is a technology that hosts conferences and sends out informative emails to its users. This email is a good SaaS example because it is visually appealing, concise, and includes a clear call to action, making it easy for users to engage and join the Next.js conference online.

3) Microsoft

Microsoft

Microsoft is a global technology leader known for its software, hardware, and cloud-based services, including products like Windows, Office, and Azure. This email effectively communicates its SaaS offerings by highlighting the benefits of Copilot with a clean design, clear call to action, and empowering language, making it easy for users to understand and engage with the service.

4) Flodesk

Flodesk

Flodesk is a SaaS email platform that excels in providing a wide variety of categorized email templates, making it easy for users to create and manage visually appealing email campaigns. Its intuitive tabbed navigation and button-based category selection ensure a seamless and user-friendly experience, empowering users to quickly find and deploy the right template for their needs.

5) Zoom

Zoom

Zoom is a leading provider of video communications solutions, primarily known for its video conferencing platform that enables virtual meetings, webinars, and online collaboration. The company did a good job with this email by using a clean, professional design and a clear call to action, making it easy for recipients to understand the value of the Zoomtopia event and take the next step to register.

6) MacPaw

MacPaw

MacPaw's email for CleanMyMac Beta is a prime example of a well-crafted SaaS email. It features a clean design and a clear call to action, making it easy for users to engage and take the next step.

7) Miro

Miro

Miro provides collaborative tools focused on advanced templates and widgets designed to enhance productivity and teamwork. This email is effective because it features a clean design, clear call to action, and empowers users by highlighting new, powerful features that can improve their workflow.

8) Grammarly

Grammarly

Grammarly is a digital writing assistant that helps users improve their writing by checking for grammar, spelling, punctuation, clarity, engagement, and delivery mistakes. This email is a good example of a SaaS email because it communicates important account information clearly, uses a clean and professional design, and empowers users with actionable information about their subscription renewal.

9) Intercom

Intercom

Intercom's email, titled "AI ready or AI skeptic? Pick a side at Pioneer," stands out with its clean design and clear call to action, making it easy for users to engage. The prominent display of the sender and subject line, along with intuitive navigation and social sharing options, ensures a user-friendly experience that aligns with the principles of simplicity and user empowerment.

10) Bloomreach

Bloomreach

Bloomreach is a company that sends marketing or informational emails, likely related to SaaS or digital marketing solutions. This email is a great example of a SaaS email because it is visually appealing, concise, and includes a clear call to action, making it easy for users to engage and understand how small teams can do more with less.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning SaaS emails that captivate your audience. Our intuitive platform empowers you to design personalized, on-brand emails with ease, ensuring your message is both impactful and aesthetically pleasing.

Wrapping up

Flodesk

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue.

Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

In conclusion, creating effective SaaS emails doesn't have to be complicated. Sign up for Flodesk today and start crafting emails that captivate and convert.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.