Reaching out for partnerships is a powerful way to grow your brand, but figuring out what to say can be tricky.
That's where having a good template comes in handy.
It gives you a proven starting point, so you can focus on making the message your own.
<template>
Subject: Intro & Potential Collaboration: [Your Brand] x [Their Brand]
Hi [Their Name],
I've been following [Their Brand] for a while and really admire your approach to [mention something specific, e.g., their design aesthetic, a recent campaign, their content]. It prompted me to reach out.
My name is [Your Name], and I’m the [Your Position] at [Your Brand]. We help [describe your target audience] to [achieve a specific goal, e.g., create beautiful emails, streamline their marketing]. Because we both serve a similar audience that values [mention a shared value, e.g., great design, empowering creators], I believe a partnership could be a natural fit.
I have a few simple ideas on how we could work together that I think your audience would appreciate. Are you open to a brief call next week to discuss them?
Best,
[Your Name]
[Your Position]
[Your Company]
[Your Website]
</template>
<template>
Subject: Collaboration Idea: [Your Brand] x [Their Brand]
Hi [Their Name],
Following up on my last email, I have a specific idea for how our brands could work together: a [specific collaboration idea, e.g., co-branded email template, joint webinar, Instagram giveaway].
Given your audience's focus on [their audience's interest] and our shared commitment to [shared value, e.g., beautiful design, empowering small businesses], I think this would be a natural fit. It’s a chance to give both our communities something valuable and highlight our brands in a new way.
Here’s a simple outline of what I have in mind: [Briefly outline the plan and responsibilities, e.g., We handle the design and setup; you help promote it to your audience]. My goal is to make this as easy as possible for you.
What are your initial thoughts? If you’re open to it, I’d be happy to share a more detailed outline or find a time to chat briefly.
Best,
[Your Name]
[Your Position]
[Your Company]
[Your Website]
</template>
<template>
Subject: Following up: [Your Brand] x [Their Brand]
Hi [Their Name],
I’m just following up on the email I sent last week about a potential collaboration. I know how busy things can get, so I wanted to bring this back to the top of your inbox.
I’m still excited about the idea of our brands working together on a [mention the specific collaboration idea again, e.g., joint webinar, co-branded template]. I believe it would be a great fit for both our communities.
Let me know if you’ve had a chance to consider it. I’m happy to answer any questions you might have.
Best,
[Your Name]
[Your Position]
[Your Company]
[Your Website]
</template>
<template>
Subject: Partnership Agreement for [Your Brand] x [Their Brand]
Hi [Their Name],
It’s great to make our collaboration official. I’ve attached the partnership agreement for our [mention the specific collaboration, e.g., joint webinar] to get things started.
To keep things simple, the agreement outlines the key details we discussed, including the project scope, deliverables, and timeline. Please take a moment to review it to ensure everything looks right on your end.
Once you’ve had a chance to sign, please send it back. Let me know if you have any questions at all. I’m looking forward to working together.
Best,
[Your Name]
[Your Position]
[Your Company]
[Your Website]
</template>
<template>
Subject: Great collaborating with you, [Their Brand]!
Hi [Their Name],
I wanted to send a quick note to say thank you for a successful collaboration on our [mention the project, e.g., joint webinar, co-branded template].
The response from both our communities has been fantastic, and it was a pleasure working with you and your team. I especially appreciated [mention something specific you enjoyed, e.g., your team's efficiency, their creative input].
I hope we can work together again soon. Let's keep in touch.
Best,
[Your Name]
[Your Position]
[Your Company]
[Your Website]
</template>
Now that you have these five partnership email templates, you need an effective way to send them. Flodesk offers intuitive email marketing tools for small businesses, helping you grow and monetize your email list. Without any coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue.
Trusted by over 100,000 businesses, our platform helps beginners and experts alike send beautiful, effective emails. With a straightforward email builder, powerful automations, and well-designed forms, Flodesk gives you everything you need for your email marketing—minus the complexity.
With these templates, you have a clear and effective starting point for any partnership conversation.
When you're ready to send your outreach, Flodesk helps you do it with style. Sign up to create emails that match your brand's aesthetic.
Stunning email marketing and automation tools to bring your brand to life and scale your small business.
