5 Great Demo Request Email Templates To Copy & Paste

Asking for a product demo is your first step toward finding the tools that will help your business thrive. It’s about making sure a platform not only works for you but feels right, too.

Using a template can take the guesswork out of writing that email. It helps you craft a clear, direct request so you can get the conversation started.

Tips for Writing Demo Request Emails

• Be specific about your pain points. Instead of a generic request, mention the challenges you’re facing. Are you struggling with audience segmentation? Need to automate your welcome sequence? Sharing your goals helps the sales team tailor the demo to show you exactly how their platform can solve your problems.
• Write a clear subject line. Something simple like “Demo Request: [Your Company Name]” is perfect. It’s direct, professional, and easy to spot in a crowded inbox, ensuring your email gets the attention it deserves.
• Briefly introduce your business. Give them a little context. A quick sentence about what your company does and your role helps them understand your use case. This allows them to frame the demo in a way that resonates with your specific industry and needs.
• Ask about specific features. If you've done your homework and are curious about a particular tool—like A/B testing or a specific integration—call it out. This shows you’re an engaged prospect and helps focus the conversation on what matters most to you.
• Propose a few times. To avoid the scheduling back-and-forth, suggest two or three specific dates and times that work for you. It’s a small step that makes it much easier to get the meeting booked and shows you respect their time, too.

Types of Demo Request Email Templates We Will Cover

1. Product Launch Email Template
2. New Feature Email Template
3. Free Trial Email Template
4. Personalized Demo Email Template
5. Follow-Up Email Template

5 Demo Request Email Templates

1) Product Launch Email Template

<template>

Subject: Introducing [*Product Name*]

Hi [*First Name*],

We’re excited to share that [*Product Name*] is officially here. We designed it to help you [*specific benefit, e.g., build stunning sales pages*] with the simplicity you expect from us.

We saw a need for a tool that [*describe the problem the product solves*]. With [*Product Name*], you can now [*describe the solution and a key feature*], giving you more time to focus on what you do best.

We'd love to walk you through it and show you how it can fit into your workflow. Are you available for a quick demo next week?

Let me know what works for you.

All the best,

[*Your Name*]

[*Your Title*]

[*Company Name*]

</template>

2) New Feature Email Template

<template>

Subject: Meet [*Feature Name*]

Hi [*First Name*],

We’ve just added a new way for you to [*describe the benefit, e.g., design stunning forms*]. Introducing [*Feature Name*], now available in your account.

We created this feature to help you [*describe the problem it solves*]. You can now [*describe the new capability*], making it simpler than ever to [*achieve a specific goal*].

We'd love to give you a personalized tour and show you how it can fit into your workflow. Are you available for a brief demo next week?

Let me know what time works for you.

Best,

[*Your Name*]

[*Your Title*]

[*Company Name*]

</template>

3) Free Trial Email Template

<template>

Subject: Questions about your [*Product Name*] trial?

Hi [*First Name*],

Hope you’re enjoying your free trial. We wanted to check in and see if you had any questions as you get familiar with the platform.

Sometimes the best way to see what’s possible is with a quick walkthrough. We can show you how to use [*specific feature, e.g., Workflows*] to automate your emails or how to design a form that matches your brand perfectly.

If you’re interested, we’d be happy to schedule a brief demo to help you get the most out of your remaining trial time. Are you free sometime next week?

Let me know what works for you.

Best,

[*Your Name*]

[*Your Title*]

[*Company Name*]

</template>

4) Personalized Demo Email Template

<template>

Subject: Idea for [*Recipient Company Name*]

Hi [*First Name*],

I was on your website and saw [*mention something specific you noticed, e.g., your recent blog post on X*]. It got me thinking about how you’re approaching [*mention a relevant business area, e.g., your email marketing*].

I have a specific idea for how you could [*mention a tangible outcome, e.g., streamline your welcome sequence*] and thought it might be worth a brief chat. We’ve helped other [*Recipient's Industry*] companies achieve this, and I can show you exactly how they did it.

Are you open to a 15-minute demo next week to see if it’s a good fit? Let me know what day works best for you.

Best,

[*Your Name*]

[*Your Title*]

[*Company Name*]

</template>

5) Follow-Up Email Template

<template>

Subject: Following up

Hi [*First Name*],

It was great connecting with you about [*mention their business goal*].

I wanted to follow up on our conversation. Based on what you shared, I have a few ideas for how you could use our platform to [*describe a specific outcome, e.g., design beautiful, high-converting emails*].

Would you be open to a brief demo next week? I can walk you through it and answer any questions you have.

Let me know what works for you.

Best,

[*Your Name*]

[*Your Title*]

[*Company Name*]

</template>

What About Using Flodesk?

While these templates offer a solid framework for your demo requests, the right platform is essential for managing your email marketing effectively. Flodesk provides intuitive tools built for small businesses, helping you grow and monetize your email list without needing any coding or design expertise. Our goal is to empower you to create, send, and automate emails that connect with your audience and drive revenue.

We equip you with a straightforward email builder, powerful automations, and beautifully designed forms—everything you need for successful email marketing, minus the complexity. This focus on simplicity is why more than 100,000 businesses trust Flodesk to send high-converting emails. Whether you're just starting out or are an experienced marketer, our platform helps you achieve your goals.

Wrapping Up

These templates provide a clear path for starting important conversations. Having the right platform is what helps you turn those conversations into growth.

Flodesk gives you the tools to manage your email marketing with purpose. Sign up for Flodesk to see how our platform can help you build your business.