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Marketing Emails: 10 Great Examples (& Other Tips)

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In this article, we'll show you 10 email examples for marketing that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective marketing emails.

What should go into marketing emails?

A good marketing email is concise and visually appealing, with a clear call-to-action that encourages engagement. It should also be personalized to the recipient, making them feel valued and understood.

  • Subject Line: The subject line is your first impression. Use attention-grabbing phrases like "Exclusive Offer Just for You" or "Don't Miss Out on This Deal!"
  • Personalization: Address the recipient by their name and tailor the content to their interests. For example, "Hi [Name], we thought you'd love this new product!"
  • Engaging Content: Keep the email content relevant and engaging. Use phrases like "Discover the benefits of..." or "Here's how you can..." to draw the reader in.
  • Clear Call-to-Action: Make it easy for the recipient to take the next step. Use direct phrases like "Shop Now," "Learn More," or "Sign Up Today."
  • Visual Appeal: Use high-quality images and a clean layout to make the email visually appealing. Phrases like "See it in action" or "Check out our gallery" can enhance visual engagement.
  • Footer Information: Include essential information like contact details, social media links, and an unsubscribe option. For example, "Follow us on Instagram" or "Contact us at [email]."

Let's jump into it and explore 10 email examples of good marketing emails!

10 marketing email examples

1) Designmodo

Designmodo

Designmodo creates and sells high-quality, customizable email templates and design tools for marketers and designers. This email is a great marketing example because it is timely, focusing on Black Friday and Cyber Monday, and features a clean, professional design that is both visually appealing and easy to navigate, empowering users to quickly launch effective marketing campaigns.

2) beefree

beefree

beefree is a platform that allows users to create visually appealing and effective marketing emails with ease. This email is a good marketing example because it features a clean design, a clear call-to-action, and encourages user engagement through its simplicity and aesthetic appeal.

3) EF Gap Year

EF Gap Year

EF Gap Year's email, titled "Hey Future World Traveler," effectively captures the adventurous spirit of its audience with vibrant imagery and a clean, modern layout. This email stands out in marketing because it combines a clear call-to-action with an empowering tone, encouraging recipients to explore global opportunities while providing all necessary information in an accessible and visually appealing format.

4) Klaviyo

Klaviyo

Klaviyo is an email marketing platform that empowers businesses to create, send, and analyze marketing emails with ease. This email stands out due to its clean design, clear call-to-action, and focus on deliverability, making it an effective tool for engaging and retaining customers.

5) Ubisoft

Ubisoft

Ubisoft is a leading company in the video game industry, known for developing and publishing popular game franchises such as Assassin’s Creed, Far Cry, Rainbow Six, and Just Dance. The email from Ubisoft exemplifies good practice with its clear and engaging subject line, clean design, and user-friendly layout, making it easy for recipients to understand the purpose and engage with the content.

6) Liquid Death

Liquid Death

Liquid Death, known for its bold and irreverent marketing, has teamed up with YETI to create the "Casket Cooler," a visually striking product that aligns with their edgy brand. This marketing email stands out due to its creative subject line, unique collaboration, and clean design, making it easy for users to engage and share.

7) Pendleton Whisky

Pendleton Whisky

Pendleton Whisky's email, featuring a Father's Day giveaway in partnership with Nexgrill, effectively captures attention with its friendly and inviting tone. The email's clear call-to-action and visually appealing design make it easy for recipients to engage and participate, showcasing a straightforward approach to user empowerment and aesthetic appeal.

8) Ask Phill

Ask Phill

Ask Phill specializes in e-commerce strategies, and their email titled "Heat up your e-commerce: success strategies for the summer holidays" is a prime example of clear, actionable communication. The email's subject line is timely and relevant, while its design is clean and visually appealing, making it easy for users to engage and implement the strategies provided.

9) Flowium

Flowium

Flowium specializes in email marketing services tailored for Amazon businesses, helping them grow through effective email campaigns. The email titled "Want to Grow Your Amazon Business with Email?" stands out with its clean design, clear call-to-action, and user-friendly layout, making it easy for recipients to engage and take action.

10) Google

Google

Google's marketing email, titled "Marketing Wisdom from the Top," features a clean design and a clear call-to-action, making it easy for users to engage and take action. Its simplicity and aesthetic appeal empower users to quickly grasp the content and apply the insights provided.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning marketing emails that captivate your audience. Our intuitive platform empowers you to design and send emails that are both beautiful and effective, ensuring your message stands out and drives engagement.

Wrapping up

Flodesk

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue.

Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating emails that captivate and convert.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.