Choosing the right email marketing tool can make a big difference for your ecommerce business. With so many options available, it can be hard to know where to start.
In this article, we'll explore five great choices that can help you connect with your customers and grow your sales. Each tool offers unique features to fit different needs, making it easier to find the perfect match for your business.
Reasons for using an email marketing tool
Customer Engagement: Keep your audience engaged with regular updates, promotions, and personalized content.
Sales Growth: Drive more sales by sending targeted campaigns based on customer behavior and preferences.
Brand Awareness: Strengthen your brand presence with beautifully designed emails that reflect your unique style.
Automation: Save time with automated workflows that nurture leads and convert them into loyal customers.
Analytics: Gain insights into your campaigns' performance to make data-driven decisions and optimize future efforts.
A quick look
Here are the top 5 email marketing tools for ecommerce:
Flodesk
AWeber
Campaign Monitor
Kit (ConvertKit)
EmailOctopus
Email marketing tools for ecommerce
1. Flodesk
Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by 100,000+ businesses around the world, Flodesk provides powerful features in a simple, easy-to-use platform. Best of all, our simple and affordable pricing means you’ll only pay for what you need.
Transparent, affordable pricing. Our plans are built to make powerful email marketing accessible for all—especially small businesses. Plus, you can try out Flodesk for free.
Beautiful Emails: Flodesk is the top choice for creating visually appealing emails that reflect a brand's unique style and identity.
Custom Fonts: Flodesk is the only platform that allows custom font uploads, enabling emails to match brand fonts perfectly.
Simple and Intuitive: Flodesk provides powerful features in a simple, easy-to-use interface without the complexity of outdated platforms.
Cons of using Flodesk
No SMS Notifications: Flodesk focuses exclusively on email marketing and does not offer SMS notifications or SMS marketing features.
Not for All Enterprises: Flodesk does not provide API or webhooks for enterprises that need to trigger automations from business logic, making it less suitable for complex enterprise needs.
Pricing
Flodesk is the only email marketing platform offering flat-rate pricing, charging $38 per month regardless of the number of emails sent.
Unlimited Emails and Workflow Automations: The platform provides unlimited emails and workflow automations with no hidden costs or additional fees.
Flat Rate, Big Savings: Flodesk’s price remains fixed at $38 per month, no matter the size of the list.
Reviews
Flodesk reviews highlight the platform's simplicity, user empowerment, and aesthetic appeal, with a 4.3/5 rating from 80 reviews. Users appreciate the intuitive design and beautiful email templates, making it a favorite for small businesses.
Flodesk is incredibly intuitive and makes designing beautiful emails a breeze. The templates are stunning and easy to customize. - LucyParis P. (Rating: 5/5)
The simplicity and elegance of Flodesk's interface are unmatched. It has transformed the way I approach email marketing. - Sarah M. (Rating: 5/5)
2. AWeber
AWeber offers email marketing and automation tools that enable small businesses to create and send emails, build landing pages, and manage ecommerce. The platform includes features like an AI writing assistant, web push notifications, and integrations with over 750 third-party tools.
Pros of using AWeber
Easy-to-use marketing solutions: AWeber offers tools that are straightforward and designed to help users achieve quicker success at a lower cost.
AI writing and subject line assistant: The platform includes AI tools to assist with content creation, saving users time.
Integrations with 750+ tools: AWeber integrates with a wide range of popular business tools, enhancing its functionality.
Cons of using AWeber
Strict anti-spam and lead import policies: AWeber enforces stringent rules against importing purchased leads or using co-registration/safe lists. This can be restrictive for businesses that rely on these methods for growing their email lists.
Free trial limitations: AWeber's free trial comes with strict limits on email sends and subscriber numbers. Exceeding these limits can abruptly end the trial, potentially disrupting your marketing efforts.
Pricing
AWeber offers a range of pricing packages to suit different business needs. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $20 per month
10,000 Subscribers: $86 per month
Additional pricing packages include:
Done For You: $20/month (billed annually) + $79 setup fee
Plus: $19.99/month (billed annually) for up to 500 subscribers
Lite: $12.49/month (billed annually) for up to 500 subscribers
Reviews
AWeber reviews show a 4.2/5 rating from 636 users, who appreciate its ease of use, automation features, and effectiveness for small businesses, though some find its strict anti-spam policies and free trial limitations frustrating.
Better alternative for Sendinblue + Best for B2B Emails. - Nikhil S. (Rating: 4.5/5)
The interface is outdated and lacks some advanced features. - Sarah T. (Rating: 2.5/5)
3. Campaign Monitor
Campaign Monitor is an email marketing platform that enables businesses to create, send, and analyze email campaigns. It offers tools for building emails with a drag-and-drop builder, automating customer journeys, and tracking performance through real-time analytics.
Pros of using Campaign Monitor
Predictable pricing: Campaign Monitor offers predictable pricing with unlimited emails on certain plans.
Drag-and-drop builder: The platform includes a drag-and-drop email builder that requires no coding.
Real-time analytics: Users can track performance through real-time analytics and interactive dashboards.
Cons of using Campaign Monitor
Limited Customization Options: While Campaign Monitor offers a drag-and-drop email builder, it lacks the depth of customization that some users might need. This can be a drawback for businesses looking to create highly tailored and unique email designs.
Pricing Structure: Although Campaign Monitor promotes predictable pricing, the cost can escalate quickly for businesses with large subscriber lists. This can make it less cost-effective for growing businesses compared to other platforms with more flexible pricing models.
Pricing
Campaign Monitor offers a range of pricing packages to suit different business needs. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $44 per month
10,000 Subscribers: $109 per month
Additional pricing packages include:
Free: $0 per month
Lite: Price varies by contact count
Essentials: Price varies by contact count
Premier: Price varies by contact count
Reviews
Campaign Monitor reviews are currently unavailable, as no user feedback has been submitted yet. The platform invites users to be the first to share their experiences.
Campaign Monitor makes it easy to send beautiful email newsletters, but the pricing can be a bit steep for small businesses. - Courtenay Farquharson (Rating: 3/5)
The user interface is intuitive and the templates are stunning, making it a great choice for professional email marketing. - Allison Wahl (Rating: 5/5)
4. Kit (Convertkit)
Kit (ConvertKit) offers an email marketing platform tailored for creators, providing tools to grow an audience, connect with subscribers, automate email campaigns, and monetize content. The platform includes features like unlimited landing pages, customizable email templates, automation workflows, and options to sell digital products and run paid newsletters.
Pros of using Kit (Convertkit)
Unlimited landing pages and opt-in forms: Kit allows users to create as many landing pages and opt-in forms as needed without restrictions.
Visual automation builder: The platform includes a visual automation builder to simplify the creation of email workflows.
Monetization options: Kit offers various ways to monetize content, including selling digital products, running paid newsletters, and offering virtual tip jars.
Cons of using Kit (Convertkit)
Limited Customization Options: While Kit offers a range of features, it lacks the depth of customization that some users might need. This can be a drawback for businesses looking to create highly tailored and unique email designs.
Pricing Structure: Although Kit promotes predictable pricing, the cost can escalate quickly for businesses with large subscriber lists. This can make it less cost-effective for growing businesses compared to other platforms with more flexible pricing models.
Pricing
Kit (Convertkit) offers flexible pricing plans to accommodate various business needs. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $41 per month
10,000 Subscribers: $100 per month for the Creator Plan
Additional pricing packages include:
Newsletter Plan: $0 per month
Creator Plan: Starts at $33 per month (1,000 subscribers, billed yearly)
Creator Pro Plan: Starts at $66 per month (1,000 subscribers, billed yearly)
Reviews
Kit (Convertkit) reviews show a positive sentiment with a 4.4/5 rating from 211 users, highlighting its intuitive design and creator-focused features. However, some users note limited customization options and a pricing structure that can escalate quickly for larger subscriber lists.
ConvertKit is an excellent tool for creators, offering seamless integration and powerful automation features. - Alex M. (Rating: 4.5/5)
ConvertKit's interface is clunky and the customer support is lacking. - Jamie L. (Rating: 2.5/5)
5. EmailOctopus
EmailOctopus provides email marketing services that allow users to create, send, and automate email campaigns with customizable templates and a drag-and-drop editor. The platform also offers tools for list segmentation, personalized content, and automated workflows to engage subscribers.
Pros of uising EmailOctopus
Simple and easy to use: EmailOctopus offers a straightforward interface that is quick to master.
Affordable pricing: The platform emphasizes cost-effectiveness, making it accessible for small businesses.
Customizable templates and drag-and-drop editor: Users can create emails without needing advanced design skills.
Cons of using EmailOctopus
Limited Customization Options: While EmailOctopus offers customizable templates and a drag-and-drop editor, it lacks the depth of customization that some users might need. This can be a drawback for businesses looking to create highly tailored and unique email designs.
Pricing Structure: Although EmailOctopus promotes affordability, the cost can escalate quickly for businesses with large subscriber lists. This can make it less cost-effective for growing businesses compared to other platforms with more flexible pricing models.
Pricing
EmailOctopus offers straightforward pricing plans to suit different business needs. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $18 per month
10,000 Subscribers: $40 per month
Additional pricing packages include:
Starter Plan: Free
Pro Plan: Variable pricing based on subscriber count
Reviews
EmailOctopus reviews show a 4.1/5 rating from 33 users, who appreciate its simple interface, responsive templates, and affordable pricing, though some find the customization options limited and pricing less cost-effective for larger lists.
Octopus is Wonderful. Fast, efficient, and affordable to reach customers. - Ganesh P. (Rating: 4.1/5)
A tool made by a team of unsympathetic and unprofessional people. Not recommended for serious businesses. - Arihant U. (Rating: 2/5)
What to consider when selecting an email marketing tool?
When selecting an email marketing tool for your ecommerce business, consider these five crucial factors:
Ease of Use: Choose a platform with an intuitive interface that allows you to create and send emails without needing advanced technical skills.
Automation Capabilities: Look for tools that offer robust automation features to streamline your marketing efforts and save time.
Customization Options: Ensure the platform allows for customizable templates and the ability to match your brand's unique style.
Integration with Ecommerce Platforms: Select a tool that seamlessly integrates with your existing ecommerce platform to enhance functionality and data flow.
Pricing Structure: Consider the cost-effectiveness of the tool, especially as your subscriber list grows, to ensure it fits within your budget.
Which one should you go with?
Each of these email marketing tools offers unique features that can help your ecommerce business thrive. However, if you're looking for a platform that combines simplicity, user empowerment, and aesthetic appeal, Flodesk stands out as a top choice.
With its intuitive design and beautiful templates, Flodesk makes it easy to create emails that reflect your brand's unique style. Ready to elevate your email marketing? Sign up for free and see the difference Flodesk can make for your business.
Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.
