Following up with potential tenants is a key part of the leasing process. The right email can keep the conversation going and move you closer to a signed lease.
Using a template streamlines your workflow, ensuring every follow-up is clear and professional without having to write it from scratch each time.
<template>
Subject: Following up on your inquiry for [*Apartment Name/Address*]
Hi [*Tenant Name*],
Thank you for your interest in unit [*Apartment Number*] at [*Property Name*]. I wanted to follow up and see if you had any questions I could answer.
The unit is currently available. As a reminder, it features [*mention 1-2 key features, e.g., in-unit laundry and a private balcony*]. You can see photos and a full list of amenities here: [*Link to Listing*].
If you are interested in a tour, please let me know what day and time works for you. You can also book a time directly on my calendar: [*Link to Calendar*].
Best,
[*Your Name*]
[*Your Title, e.g., Leasing Manager*]
[*Property Name*]
[*Your Phone Number*]
</template>
<template>
Subject: Update on your application for [*Apartment Name/Address*]
Hi [*Tenant Name*],
This email is to update you on the status of your rental application for unit [*Apartment Number*] at [*Property Name*].
Your application has been [*approved/is under review/requires more information*]. The next step is to [*e.g., review and sign the attached lease agreement/wait for final confirmation/provide the following documents*].
Please let me know if you have any questions or wish to proceed.
Best,
[*Your Name*]
[*Your Title, e.g., Leasing Manager*]
[*Property Name*]
[*Your Phone Number*]
</template>
<template>
Subject: Reminder: Your lease for [*Apartment Name/Address*]
Hi [*Tenant Name*],
Following up on the lease agreement for unit [*Apartment Number*] at [*Property Name*]. This is a friendly reminder to review and sign the lease by [*Signing Deadline*] to secure your new home.
If you have any questions about the terms, please let me know. We want to ensure you feel completely comfortable before signing.
Best,
[*Your Name*]
[*Your Title, e.g., Leasing Manager*]
[*Property Name*]
[*Your Phone Number*]
</template>
<template>
Subject: Your move-in details for [*Apartment Name/Address*]
Hi [*Tenant Name*],
Welcome to [*Property Name*]! We are excited for you to join our community. This email contains the key details for your move-in on [*Move-In Date*].
To ensure everything goes smoothly, please review the following:
As a reminder, your [*first month's rent/security deposit*] is due by your move-in date. You can complete the payment through our online portal: [*Link to Payment Portal*].
Please let us know if you have any questions. We look forward to welcoming you home.
Best,
[*Your Name*]
[*Your Title, e.g., Leasing Manager*]
[*Property Name*]
[*Your Phone Number*]
</template>
<template>
Subject: Your lease renewal offer for [*Apartment Name/Address*]
Hi [*Tenant Name*],
Your lease for unit [*Apartment Number*] is coming up for renewal on [*Lease End Date*]. We hope you've enjoyed your time at [*Property Name*] and would like to invite you to continue being a part of our community.
We are pleased to offer you a renewal for a new [*Lease Term, e.g., 12-month*] term. Your new monthly rent will be [*New Rent Amount*], effective [*New Lease Start Date*].
To accept this offer and secure your apartment, please let us know by [*Response Deadline*]. This will give us enough time to prepare your new lease agreement.
If you have any questions about your renewal or wish to discuss other term options, please don't hesitate to reach out.
Best,
[*Your Name*]
[*Your Title, e.g., Leasing Manager*]
[*Property Name*]
[*Your Phone Number*]
</template>
To put these leasing follow-up templates into action, you need a tool that makes sending and managing them effortless. Flodesk provides intuitive email marketing tools for small businesses, helping you grow your list of potential tenants. Without needing any coding or design skills, you can create, send, and automate emails that keep your audience engaged and drive leases.
With a straightforward email builder, capable automations, and clean forms, Flodesk gives you everything you need for your email marketing, minus the complexity. It’s a system designed to help both beginners and experts send professional, effective emails with ease.
Consistent, professional follow-up is what turns an inquiry into a signed lease. The templates above provide a solid foundation for your communication.
Flodesk helps you put these strategies into practice, sending emails that look as good as they perform. Sign up to see how our platform can support your leasing process.
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