In this article, we'll show you 10 email examples for expiration that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and what doesn't, making it easier to create your own effective expiration emails.
A good expiration email is clear and concise, providing essential information about the expiration while creating a sense of urgency. It should also include a call-to-action that encourages the recipient to take immediate steps to renew or extend their service.
Let's jump into it and explore 10 email examples of good expiration emails!
Asiana Airlines is a major South Korean airline known for its extensive network and customer-focused services. This expiration email is effective because it clearly communicates the mileage expiration status, uses a personalized approach, and includes a straightforward call-to-action, making it easy for customers to understand and act promptly.
Calm's expiration email stands out for its clean design and clear messaging, making it easy for users to understand the urgency of renewing their subscription. The email's straightforward call-to-action and visually appealing layout empower users to take immediate action, ensuring they continue to benefit from Calm's services without interruption.
Slack is a business communication platform designed to facilitate team collaboration through real-time messaging, organized channels, and integrations with third-party tools. This expiration email is effective because it clearly communicates the discount offer, uses a compelling subject line, and includes a direct call-to-action, making it easy for customers to understand the urgency and take immediate action.
Patagonia's expiration email, titled "For explorers only," stands out due to its clean, minimalist design and high-quality outdoor imagery that resonates with the brand's adventurous spirit. The email's clear call-to-action and exclusive messaging effectively create a sense of urgency, encouraging recipients to take immediate action while aligning with Patagonia's commitment to environmental stewardship and exploration.
Rivian is an American electric vehicle manufacturer known for its innovative electric trucks and SUVs, such as the R1T pickup and R1S SUV, with a focus on adventure, sustainability, and advanced technology. The company did a good job with this email by using a clean and modern design that reflects its brand identity, effectively capturing attention and encouraging engagement through clear messaging and visually appealing elements.
June Oven is a company that offers a smart oven with advanced cooking features and technology, designed to make meal preparation more convenient and precise. The expiration email titled "Bonus Gift: Last chance to save on June" stands out due to its clear subject line, straightforward messaging, and visually appealing design, which together create a sense of urgency and encourage immediate action.
Maison Louis Marie is a luxury fragrance brand specializing in perfumes, candles, and home scents. Their expiration email, titled "Your code is expiring soon," is effective due to its clear subject line that creates urgency, straightforward messaging, and likely clean, minimalistic design, which together encourage immediate action from the recipient.
Skillshare is an online learning community offering thousands of classes in creative fields such as illustration, design, photography, video, and freelancing. This expiration email is a good example because it uses a clear subject line and visually appealing design to create a sense of urgency, encouraging immediate action from the recipient.
Tracksmith is an independent running brand known for its high-quality athletic apparel and commitment to the running community. The "Engineered for Exploration" email stands out with its clean, modern design and clear call-to-action, making it easy for recipients to engage and take immediate action.
Intercom is a company that provides customer messaging and communication tools, often used for customer support, engagement, and retention. Their expiration email is effective due to its clear and direct subject line, "Your Intercom subscription will end in 7 days," which immediately communicates urgency, and its clean, simple design that makes it easy for users to understand and take action promptly.
With Flodesk, you can effortlessly design visually stunning expiration emails that capture attention and drive action. Our intuitive platform empowers you to create personalized, effective emails with ease, ensuring your message is both clear and compelling.
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