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Kickstarter Campaign Emails: 10 Great Examples (& Other Tips)

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In this article, we'll show you 10 email examples for Kickstarter campaigns that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and what doesn't, making it easier to create your own effective campaign emails.

What should go into kickstarter campaign emails?

A good Kickstarter Campaign email is concise and visually appealing, with a clear call to action and compelling storytelling that highlights the project's unique value. It should engage the reader emotionally and provide all necessary information to inspire them to support the campaign.

  • Engaging Subject Line: Capture attention with a subject line that sparks curiosity or excitement. Examples: "Be Part of Something Amazing!" or "Join Us on This Incredible Journey!"
  • Personalized Greeting: Address the recipient by name to create a personal connection. Example: "Hi [Name], we need your support!"
  • Compelling Story: Share the story behind your project, focusing on its unique aspects and the problem it solves. Example: "Our mission is to revolutionize urban gardening with our innovative, space-saving planters."
  • Clear Call to Action: Encourage immediate action with a direct and simple call to action. Example: "Back our project now and be the first to receive exclusive rewards!"
  • Visual Appeal: Use high-quality images and videos to make the email visually engaging. Example: "Check out our prototype in action below!"
  • Social Proof: Include testimonials or quotes from early supporters to build credibility. Example: "Here's what our beta testers are saying: 'This product is a game-changer!'"

Let's jump into it and explore 10 email examples of good Kickstarter Campaign emails!

10 kickstarter campaign email examples

1) Shift Robotics

Shift Robotics

Shift Robotics, known for their innovative approach to urban mobility, sent out a "2023 Year In Review!" email that effectively captures attention with its engaging subject line and visually appealing design. This email is a good Kickstarter campaign example because it combines a compelling story with a clear call to action, encouraging recipients to support their mission while showcasing their achievements and future goals.

2) Adirondacks

Adirondacks

The Adirondacks email, titled "Get Ready for Week 2 of Battle of the Cones," stands out with its engaging subject line and visually appealing design. This email is a good Kickstarter campaign example because it effectively captures attention and encourages recipients to support the project by showcasing its unique aspects and future goals.

3) Beyond the Envelope

Beyond the Envelope

The Beyond the Envelope email, titled "Type E: What not to do with colour in your campaigns," serves as an excellent example for Kickstarter campaigns by highlighting effective and ineffective uses of color. Its clear messaging and educational value empower users to create visually appealing and impactful emails that resonate with their audience.

4) Amazon

Amazon

Amazon, a global e-commerce and technology leader, is known for its innovative approach to connecting users with new creator campaigns. The "New Creator Connections Campaigns Picked For You!" email stands out due to its personalized recommendations, clean design, and clear calls to action, making it easy for users to discover and support new projects effortlessly.

5) ActiveCampaign

ActiveCampaign

ActiveCampaign is a customer experience automation platform that offers email marketing, marketing automation, sales automation, and CRM tools to help businesses engage and nurture their customers. The "Cha-Ching! That's the Sound of a Successful Holiday Marketing Campaign" email is a great example of their expertise, featuring a clear, engaging subject line and a visually appealing design that effectively captures attention and drives action.

6) Misc. Goods Co

Misc. Goods Co

Misc. Goods Co is a company that creates and sells a variety of unique products, and they are launching a new project via Kickstarter. Their "New Kickstarter Launching in 48 Hours!" email is a great example of a Kickstarter campaign email because it uses a clear, time-sensitive message and a visually appealing design to inform and engage recipients, encouraging them to take timely action.

7) Kickstarter

Kickstarter

Kickstarter is a platform that helps bring creative projects to life by connecting creators with backers who provide financial support. The "New in Tech Design: 45L Anti-Theft Travel Backpack" email is effective because it combines a clear, engaging subject line with a visually appealing design, making it easy for recipients to understand the project's value and take action.

8) MailChimp

MailChimp

MailChimp is an email marketing service that allows users to create, send, and manage email campaigns with ease. The "Mailchimp Monthly: planning your summer campaigns" email is a good example of a Kickstarter campaign email because it features a clean, uncluttered design and straightforward messaging, empowering users to quickly understand the content and take action.

9) Klim Type Foundry

Klim Type Foundry

Klim Type Foundry, known for its expertise in type design, effectively captures attention with its "Kris Sowersby: The Art of Letters" Kickstarter launch email. The email's clean, modern design, clear call-to-action buttons, and organized layout make it easy for recipients to engage with the content and take action, showcasing the project's unique value and encouraging support.

10) Campaign Monitor

Campaign Monitor

Campaign Monitor is an email marketing platform that provides users with the tools to create, send, and manage email campaigns efficiently. The "Your Campaign Monitor Account Has Been Accessed from a New Device" email is a great Kickstarter campaign example because it combines a clear, engaging subject line with a visually appealing design, making it easy for recipients to understand the content and take action.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning Kickstarter campaign emails that captivate your audience. Our intuitive platform empowers you to design beautiful, engaging emails with ease, ensuring your message stands out and drives action.

Wrapping up

Flodesk

Flodesk makes it easy to create visually stunning Kickstarter campaign emails that captivate your audience. Our intuitive platform empowers you to design beautiful, engaging emails with ease, ensuring your message stands out and drives action.

With Flodesk, you can grow and monetize your email list effortlessly. No coding or design skills are needed to create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps both beginners and experts send beautiful, high-converting emails in a simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for effective email marketing—without the complexity.

In conclusion, creating effective Kickstarter campaign emails is crucial for your project's success. Sign up for Flodesk today and start crafting emails that truly resonate with your audience. Get started with Flodesk.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.