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Fitness Emails: 10 Great Examples (& Other Tips)

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In this article, we'll show you 10 email examples for fitness that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and inspire you to create your own effective fitness emails.

What should go into fitness emails?

A good fitness email should be visually appealing and include motivational language that encourages recipients to take action. It should also provide clear, actionable steps or tips that are directly related to fitness goals.

  • Engaging Subject Line: Capture attention with phrases like "Transform Your Workout Routine" or "Unlock Your Fitness Potential."
  • Personalized Greeting: Use the recipient's name to create a personal connection, such as "Hi [Name], ready to crush your goals?"
  • Motivational Content: Include inspiring quotes or success stories, like "You are stronger than you think!" or "See how our members achieved their fitness goals."
  • Clear Call to Action: Encourage immediate action with phrases like "Join our next class" or "Start your free trial today."
  • Visual Appeal: Use high-quality images or videos of workouts, fitness gear, or healthy meals to make the email visually engaging.
  • Useful Tips and Resources: Provide actionable advice or links to workout plans, nutrition guides, or fitness blogs, such as "Check out our 7-day workout plan" or "Discover healthy recipes."

Let's jump into it and explore 10 email examples of good fitness emails!

10 fitness email examples

1) Gymshark

Gymshark

Gymshark is a fitness apparel and accessories brand that designs and sells workout clothing and gear, targeting young, fitness-conscious individuals. This email is effective because it uses a clean, visually appealing design to promote a Singles Day sale exclusively on their app, creating a sense of urgency and encouraging app engagement.

2) Fitbit

Fitbit

Fitbit's email effectively promotes its premium service and partnership with Peloton, using a clean and engaging design that highlights the benefits of their offerings. This email stands out as a good fitness email because it combines visual appeal with clear, actionable content that empowers users to enhance their fitness journey.

3) ASICS

ASICS

ASICS, a global sportswear brand focused on running and athletic performance, effectively uses email to communicate fitness-related messages by offering actionable value, such as a free marathon training program. This email is a great example of fitness communication because it provides clear, motivational content that empowers users to take on a fitness challenge with expert guidance, all while maintaining a clean and visually appealing design.

4) Apple

Apple

Apple's email, with the subject "Start your free 3-month trial," stands out as a fitness email due to its clean and visually appealing design that immediately captures attention. The email's simplicity and clear call to action empower users to take the first step towards their fitness goals, making it an effective example of fitness communication.

5) Altitude Sports

Altitude Sports

Altitude Sports is an online retailer specializing in outdoor, sports, and active lifestyle products. Their Cyber Monday email is effective due to its clear and compelling subject line, prominent discount offer, and visually appealing design, which together create a sense of urgency and drive user engagement.

6) Peloton

Peloton

Peloton's email, titled "Smiles Davis, check out your 2024 milestones," stands out due to its personalized approach and motivational content. By directly addressing the recipient and highlighting their achievements, the email empowers users to stay engaged with their fitness journey while maintaining a clean and visually appealing design.

7) Specialized Bicycle Components

Specialized Bicycle Components

Specialized Bicycle Components designs and sells bicycles and related components, targeting cycling enthusiasts and fitness-oriented customers. This email is effective for fitness because its "Early Black Friday Starts Now" subject line creates urgency and offers early access to deals on fitness products, motivating recipients to engage in fitness activities by purchasing new equipment.

8) Ten Thousand

Ten Thousand

Ten Thousand is an athletic apparel brand known for its high-performance workout gear, particularly for men. The "Miles In The Desert" email stands out due to its clean, modern design and motivational content that encourages recipients to engage with their fitness goals, making it a strong example of fitness communication.

9) Theragun

Theragun

Theragun, known for its percussive therapy devices designed to relieve muscle tension and promote recovery, effectively uses email to highlight the "Theragun Prime Plus" as one of Oprah’s Favorite Things in 2024. The email's clean and minimalistic layout, combined with a consistent color scheme and clear call-to-action buttons, makes it visually appealing and easy to navigate, empowering users to engage with the content effortlessly.

10) Shakti

Shakti

Shakti is a brand that focuses on fitness and wellness, delivering motivational content and offers to its audience. The "No tricks, just treats" email stands out due to its clean, modern design and straightforward message, making it easy for recipients to engage with the content and take action towards their fitness goals.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly design visually stunning fitness emails that captivate your audience and drive engagement. Our intuitive platform empowers you to create personalized, motivational content with ease, ensuring your emails not only look great but also inspire action.

Wrapping up

Flodesk

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way.

With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

Ready to elevate your email marketing game? Sign up for Flodesk today and start creating stunning emails that drive results.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.