In this article, we'll show you 10 email examples for onboarding that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective onboarding emails.
A good onboarding email is clear, welcoming, and provides immediate value to the user. It should include personalized content, a clear call-to-action, and essential information to help the user get started quickly.
Let's jump into it and explore 10 email examples of good onboarding emails!
Customer.io is a platform that enables businesses to send targeted, automated emails and messages to their customers based on their behavior and interactions. The onboarding email from Customer.io is effective because it is clean and professional, with a clear hierarchy and minimalistic design, making it easy for new users to get started and feel welcomed.
Lulu's onboarding email, titled "3 Steps to Your First Published Book," effectively guides new users through the initial publishing process with simplicity and clarity. By breaking down the steps into manageable actions, the email empowers users to confidently start their publishing journey while maintaining a clean and professional aesthetic.
WeWork is a company that offers workspaces designed to foster productivity and collaboration. The onboarding email titled "More than just a pretty space" effectively sets expectations and highlights the benefits of WeWork's offerings, making it a strong example of how to welcome new users with clarity and visual appeal.
Krink's onboarding email, titled "All about Krink: Artists use Krink," effectively introduces new users to the brand by showcasing how artists utilize Krink products. This email stands out due to its focus on social proof and visually engaging content, making it both informative and inspiring for new users.
Leaf Shave is dedicated to providing sustainable shaving solutions with eco-friendly razors designed to reduce plastic waste. Their email, titled "180 Million People Shave with Plastic," effectively raises awareness about the environmental impact of plastic razors while presenting their products as a practical solution, using a minimalist design and clear messaging to engage and empower users.
Doughp is a brand that shares a compelling story of personal empowerment, transitioning from sobriety to a successful appearance on Shark Tank. Their onboarding email, titled "From sobriety to Shark Tank," engages users with a personal narrative, clean design, and clear messaging, making it easy for new users to connect with the brand and feel inspired to take the next step.
Kizik is a footwear brand that positions itself as an innovator in the shoe industry, focusing on modern, possibly hands-free or technologically advanced footwear. Their onboarding email, titled "Step into the future of footwear 👟," is effective because it captures attention with a forward-looking subject line, offers a visually appealing design, and guides users through their next steps, making it easy to understand the brand's value proposition and engage with their products.
G2's onboarding email, titled "Smiles Davis G2 Profile," is a prime example of how to welcome new users with clarity and visual appeal. The email's clean design and straightforward messaging make it easy for users to understand their next steps, empowering them to quickly engage with the platform.
TUSHY is a brand that sells bidet attachments and related bathroom products, aiming to make bidets accessible, fun, and appealing for a wide audience. Their onboarding email, titled "Bit of a bidet scaredy butt?", stands out with its humorous subject line, clean and minimal layout, and clear calls-to-action, making it easy for new users to engage with the brand and understand its value proposition.
Everlywell provides at-home lab testing kits and health-related services, allowing users to access health insights conveniently from home. Their onboarding email, titled "5 reasons to join Everlywell+," is effective because it uses a clear, benefit-driven subject line and a list format to quickly convey the value of their membership, empowering users to make informed decisions while maintaining a visually appealing and straightforward design.
With Flodesk, you can effortlessly design beautiful and effective onboarding emails that captivate your audience. Our intuitive platform empowers you to create visually stunning emails with ease, ensuring your new users feel welcomed and engaged from the start.
Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way.
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