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Conversion Emails: 10 Great Examples (& Other Tips)

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In this article, we'll show you 10 email examples for conversion that have been sent to customers in the past from different companies. Seeing these examples can provide valuable insights and inspiration, making it easier to create your own effective conversion emails.

What should go into conversion emails?

A good conversion email is concise and action-oriented, focusing on a clear call-to-action that drives the recipient to take the desired step. It should also be personalized and visually appealing to capture the reader's attention and make the message more engaging.

  • Compelling Subject Line: The subject line should grab attention immediately. Use phrases like "Don't Miss Out" or "Exclusive Offer Just for You" to create urgency and curiosity.
  • Personalized Greeting: Address the recipient by their first name to make the email feel more personal and relevant. For example, "Hi [Name], we have something special for you!"
  • Clear Call-to-Action: The email should have a prominent and straightforward call-to-action. Phrases like "Shop Now," "Get Started," or "Claim Your Discount" work well to prompt immediate action.
  • Engaging Visuals: Use high-quality images and a clean layout to make the email visually appealing. Visuals should support the message and not distract from the call-to-action.
  • Value Proposition: Clearly state what the recipient will gain by taking action. For example, "Enjoy 20% off your next purchase" or "Unlock premium features for free."
  • Social Proof: Include testimonials or reviews to build trust and credibility. Phrases like "Join thousands of satisfied customers" can be very effective.

Let's jump into it and explore 10 email examples of good conversion emails!

10 conversion email examples

1) Qonversion

Qonversion

Qonversion is a service that offers a variety of email templates designed to enhance customer engagement and drive conversions. This email is a good example of a conversion email because it features a clear call-to-action, visually appealing design, and a focus on user-friendly navigation, making it easy for recipients to take the desired action.

2) Help Scout

Help Scout

Help Scout is a customer service platform that focuses on providing exceptional support experiences. This email is a good conversion example because it combines a clean, visually appealing design with a clear call-to-action, empowering users to engage effortlessly.

3) Ephemeral Tattoo

Ephemeral Tattoo

Ephemeral Tattoo offers tattoos designed to fade over time, providing a unique option for those hesitant about permanent body art. This email is effective for conversion because it features an intriguing subject line and a clear call-to-action, making it easy for recipients to engage and learn more about the brand's innovative approach to tattoos.

4) NBS

NBS

NBS's "Digital Construction Conversations" email stands out as a conversion email due to its clear call-to-action and visually appealing design. The email's layout is clean and user-friendly, making it easy for recipients to engage and take the desired action effortlessly.

5) Marriott

Marriott

Marriott is a globally recognized hotel chain known for its exceptional hospitality services, including accommodations, event hosting, and customer service. This email effectively engages the recipient by using personalization, a clear call-to-action, and a clean, visually appealing design, making it easy for users to provide feedback and feel valued.

6) Fiverr

Fiverr

Fiverr is a platform that connects freelancers with clients seeking digital services, such as video production, graphic design, and writing. This email is a good conversion example because it features a clear, action-oriented subject line and a clean, visually appealing layout that guides the reader's attention effortlessly, making it easy to understand the benefits and next steps.

7) Flock

Flock

Flock offers a streamlined, user-friendly interface for navigating various email template categories, making it easy for users to find the templates they need efficiently. This email is an effective conversion tool due to its clean design, clear call-to-action, and intuitive navigation, which collectively empower users to engage effortlessly and take the desired action.

8) Protein

Protein

Protein is a brand that curates and shares engaging content, such as live podcasts, to connect with its audience. This email is a good example of a conversion email because it features a clear call-to-action, encouraging recipients to join a live podcast event at a specific time, and its clean, modern design makes it easy for users to engage and participate.

9) Dyspatch

Dyspatch

Dyspatch is a platform for creating interactive and dynamic email experiences, leveraging advanced technologies like AMP for Email. The email titled "Reminder: Increasing Conversions with Interactive Email and AMP webinar is in one hour! 🗓" stands out with its clear call-to-action and clean, visually appealing design, making it easy for recipients to engage and take the desired action effortlessly.

10) A Kids Book About

A Kids Book About

A Kids Book About creates books that spark important conversations with children on meaningful topics like Black History Month. This email is a great conversion example due to its clear call-to-action, clean design, and focus on engaging users in thoughtful discussions.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning conversion emails that captivate your audience and drive action. Our intuitive platform empowers you to design personalized, high-impact emails with ease, ensuring your message stands out and resonates with your recipients.

Wrapping up

Flodesk

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way.

With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

In conclusion, creating effective conversion emails doesn't have to be complicated. Sign up for Flodesk today and start crafting emails that captivate and convert.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.