Planning an event and need to spread the word? Email marketing tools can make this task a breeze.
Here are five great choices to help you create the perfect email campaign for your event.
Reasons for using an email marketing tool
Reach: Email marketing tools help you reach a large audience quickly and efficiently, ensuring your event details are seen by as many people as possible.
Engagement: Personalized emails can engage your audience, making them feel valued and more likely to attend your event.
Tracking: These tools offer tracking features, allowing you to monitor open rates, click-throughs, and overall engagement to refine your strategy.
Design: Create visually appealing emails that reflect your event's theme, making your invitations stand out in crowded inboxes.
Automation: Schedule emails in advance and automate follow-ups, saving you time and ensuring consistent communication with your audience.
A quick look
Here are the top 5 email marketing tools for events:
Flodesk
MailerLite
EmailOctopus
SendGrid
SendX
Email marketing tools for events
1. Flodesk
Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by 100,000+ businesses around the world, Flodesk provides powerful features in a simple, easy-to-use platform. Best of all, our simple and affordable pricing means you’ll only pay for what you need.
Transparent, affordable pricing. Our plans are built to make powerful email marketing accessible for all—especially small businesses. Plus, you can try out Flodesk for free.
Pros of using Flodesk
Beautiful Emails: Flodesk is the top choice for creating visually appealing emails that reflect a brand's unique style and identity.
Custom Fonts: Flodesk is the only platform that allows custom font uploads, enabling emails to match brand fonts perfectly.
Simple and Intuitive: Flodesk provides powerful features in a simple, easy-to-use interface without the complexity of outdated platforms.
Cons of using Flodesk
No SMS Notifications: Flodesk currently does not offer SMS notifications, which may be a limitation for businesses looking to integrate text messaging into their marketing strategy.
Not for All Enterprises: Flodesk does not provide API or web hooks, which means enterprises cannot trigger automations from external business logic or custom systems.
Pricing
Flodesk is the only email marketing platform offering flat-rate pricing, charging $38 per month regardless of the number of emails sent.
Unlimited Emails and Workflow Automations: The platform provides unlimited emails and workflow automations with no hidden costs or additional fees.
Flat Rate, Big Savings: Flodesk’s price remains fixed at $38 per month, no matter the size of the list.
Reviews
Flodesk reviews highlight the platform's simplicity, empowering users to create beautiful, visually appealing emails effortlessly. With a 4.3 out of 5-star rating from 80 reviews, users appreciate the intuitive interface and design-forward approach.
Flodesk is incredibly intuitive and makes designing beautiful emails a breeze. The templates are stunning and easy to customize. - LucyParis P. (Rating: 5/5)
The simplicity and elegance of Flodesk's interface are unmatched. It has transformed the way I approach email marketing. - Sarah M. (Rating: 5/5)
2. MailerLite
MailerLite provides tools for email marketing, automation, website and landing page creation, and selling digital products. The platform supports integrations with other web applications and offers customer support.
Pros of using MailerLite
Simple UI: MailerLite offers a straightforward user interface.
24/7 Support: Customer support is available around the clock.
Integrations: The platform integrates with various popular apps.
Cons of using MailerLite
Limited Information on Drawbacks: The promotional content for MailerLite does not provide any details on potential limitations or drawbacks, making it difficult for users to make a fully informed decision.
Lack of Negative Feedback: The homepage only features positive testimonials and does not include any reviews or feedback highlighting negative aspects, which may not give a complete picture of the user experience.
Pricing
MailerLite offers straightforward pricing plans for different business needs. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $20 per month
10,000 Subscribers: $58.40 per month
MailerLite's pricing plans include:
Free
Growing Business
Advanced
Enterprise
Reviews
MailerLite reviews show a high user rating of 4.6 out of 5 from 1,071 reviews, with users praising its ease of use, advanced features, and value for small businesses, though some have noted a lack of detailed negative feedback and potential limitations.
MailerLite is an important tool for my business. The features, performance, and ease of deployment are top-notch. - Jade C. J. (Rating: 4.6/5)
Great support, still lacking a few features. Easy to use, but needs more advanced options. - Valentín M. (Rating: 3/5)
3. EmailOctopus
EmailOctopus is an online platform that provides tools for creating, sending, and managing email marketing campaigns. It allows users to design emails, manage subscriber lists, segment audiences, automate email sequences, and analyze campaign performance.
Pros of using EmailOctopus
Simple and easy to use: EmailOctopus offers a straightforward interface that is quick to master.
Affordable pricing: The platform emphasizes affordability with no credit card required to start.
Customizable templates and drag-and-drop editor: Users can create emails using customizable templates and a drag-and-drop editor.
Cons of using EmailOctopus
Lack of Negative Feedback: The promotional content for EmailOctopus does not provide any details on potential limitations or drawbacks, making it difficult for users to make a fully informed decision.
No Mention of Technical Issues: The platform's homepage does not address any technical issues or user experience problems, which may leave potential users unaware of any challenges they might face.
Pricing
EmailOctopus offers straightforward pricing plans to suit different business needs. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $18 per month
10,000 Subscribers: $40 per month
Additional pricing packages include:
Starter Plan: Free
Pro Plan: Price varies based on the number of subscribers
Custom Plan: Contact for a quote for over 500,000 subscribers
Reviews
EmailOctopus reviews show a 4.1/5 rating from 33 reviews, with users appreciating its ease of use, affordability, and feature set, though some have noted a lack of recent feedback and specific negative details.
Octopus is Wonderful. Fast, efficient, and affordable to reach customers. - Ganesh P. (Rating: 4.1/5)
A tool made by a team of unsympathetic and unprofessional people. Not recommended for serious businesses. - Arihant U. (Rating: 2/5)
4. SendGrid
SendGrid provides cloud-based email delivery services, including an Email API for transactional and programmatic email sending, and tools for creating and managing email marketing campaigns. The platform supports high-volume email sending, email automation, signup forms, email testing, and analytics, but does not offer features for building sales pages or direct online selling.
Pros of using SendGrid
High Deliverability: 99% deliverability rate ensures emails reach inboxes.
Scalability: Infrastructure capable of sending over 148 billion emails monthly.
Developer Friendly: RESTful APIs, SMTP, and libraries for multiple programming languages.
Cons of using SendGrid
Limited Information on Drawbacks: The promotional content for SendGrid does not provide any details on potential limitations or drawbacks, making it difficult for users to make a fully informed decision.
Lack of Negative Feedback: The page only features positive aspects and does not include any reviews or feedback highlighting negative aspects, which may not give a complete picture of the user experience.
Pricing
SendGrid offers pricing plans based on the number of emails sent per month. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $19.95 per month (50,000–100,000 emails per month)
10,000 Subscribers: $19.95 per month (50,000–100,000 emails per month)
Additional pricing packages include:
Free Trial: $0 per month for 60 days, send up to 100 emails per day
Essentials: Starting at $19.95 per month, send 50,000–100,000 emails per month
Pro: Starting at $89.95 per month, send 100,000–2,500,000 emails per month
Premier: Custom pricing for higher or custom volumes
Reviews
SendGrid reviews show a 4 out of 5-star rating from 359 reviews, with users praising its scalability and reliability but noting frustrations with deliverability and support.
Great way to send email from other platforms. The integration process is seamless and efficient. - Franco P. (Rating: 5/5)
The service is reliable but lacks some advanced features. Customer support could be more responsive. - Sarah L. (Rating: 3/5)
5. SendX
SendX is an email marketing platform that allows users to create, send, and optimize email campaigns. It offers tools for building email lists, automating workflows, segmenting audiences, and analyzing campaign performance.
Pros of uising SendX
High Deliverability: Ensures emails land in inboxes, not spam.
Unlimited Emails: All paid plans allow unlimited email sends.
Transparent Pricing: Pricing is based on subscriber count, not email volume.
Cons of using SendX
Lack of Negative Feedback: The promotional content for SendX does not provide any details on potential limitations or drawbacks, making it difficult for users to make a fully informed decision.
No Mention of Technical Issues: The platform's homepage does not address any technical issues or user experience problems, which may leave potential users unaware of any challenges they might face.
Pricing
SendX offers straightforward pricing plans based on the number of subscribers. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $19.99 per month
10,000 Subscribers: $59.99 per month
Reviews
SendX reviews show a high user rating of 4.6 out of 5 stars from 40 reviews, with users praising its high deliverability, unlimited email sending, and ease of use, though no explicit negative feedback is mentioned.
SendX revolutionized my mass email marketing efforts providing an exceptional, user-friendly platform. - Jitesh D. (Rating: 4.6/5)
Extremely useful for email marketing automation, but the interface could be more intuitive. - Nate O. (Rating: 3/5)
What to consider when selecting an email marketing tool?
When selecting an email marketing tool for events, consider these five crucial factors:
Ease of Use: Choose a platform with an intuitive interface that allows you to create and send emails without needing technical skills.
Customization: Look for tools that offer customizable templates and the ability to upload custom fonts to match your event's branding.
Automation: Ensure the platform supports automated workflows for sending follow-up emails and reminders, saving you time and effort.
Analytics: Opt for tools that provide detailed analytics on open rates, click-throughs, and engagement to help you refine your strategy.
Scalability: Select a tool that can handle your email volume as your event grows, ensuring consistent communication with your audience.
Which one should you go with?
Each of these email marketing tools offers unique features that can help you create effective campaigns for your events. However, if you're looking for a platform that combines simplicity, powerful features, and beautiful design, Flodesk stands out as a top choice.
With Flodesk, you can effortlessly create stunning emails that reflect your brand's identity and engage your audience. Ready to elevate your email marketing? Try it for free today.
Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.
