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Deactivation Emails: 10 Great Examples (& Other Tips)

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In this article, we'll show you 10 email examples for deactivation that have been sent to customers in the past from different companies. Seeing these examples will help you understand what works and why, making it easier for you to create your own effective deactivation emails.

What should go into deactivation emails?

A good deactivation email is clear and concise, providing the necessary information while maintaining a respectful and empathetic tone. It should include a clear reason for the deactivation and offer any next steps or alternatives to the user.

  • Subject Line: Keep it straightforward and informative, such as "Important: Your Account Deactivation Notice."
  • Personalized Greeting: Address the recipient by name to make the email feel more personal and less automated. For example, "Hi [Name],"
  • Reason for Deactivation: Clearly state why the account is being deactivated. Phrases like "We noticed inactivity on your account" or "Your subscription has expired" work well.
  • Next Steps: Provide clear instructions on what the user can do next, whether it's reactivating their account or contacting support. For instance, "To reactivate your account, simply log in and follow the prompts."
  • Support Information: Offer a way for the user to get help if they have questions or concerns. "If you need assistance, please contact our support team at [email]."
  • Closing: End on a positive note, thanking the user for their time and understanding. "Thank you for being a valued member of our community."

Let's jump into it and take a look at 10 email examples of good deactivation emails!

10 deactivation email examples

1) Grammarly

Grammarly

Grammarly is a digital writing assistant that helps users improve their writing by checking for grammar, spelling, punctuation, clarity, engagement, and delivery mistakes. The deactivation email from Grammarly is effective because it clearly communicates important information about the upcoming subscription renewal, uses a clean and uncluttered layout, and provides clear calls to action, empowering users to make informed decisions about their accounts.

2) Going

Going

Going's deactivation email is a prime example of effective communication, featuring a clear subject line, "Your Going renewal has been canceled," and a clean, uncluttered design. This email empowers users by providing straightforward information about their subscription status, ensuring they feel informed and in control.

3) Amazon

Amazon

Amazon is a global e-commerce and technology company known for its extensive online marketplace and services like Amazon Prime, which offers benefits such as free shipping and streaming. The email effectively communicates account deactivation by using a clear subject line and a clean, minimalistic design, ensuring users are well-informed and empowered to take action.

4) Drizly

Drizly

Drizly, an alcohol e-commerce platform, delivers a standout deactivation email with its casual and attention-grabbing subject line, "Welp. We’ve got one week left." The email's clean design, clear messaging, and user-centric approach empower recipients to take control of their account status effortlessly.

5) Lifesum

Lifesum

Lifesum is a health and wellness app designed to help users track their nutrition, exercise, and overall well-being, empowering them to live healthier lives. The company did a good job with this email by using a clear and welcoming subject line, a clean and uncluttered design, and a prominent call-to-action, all of which contribute to a user-friendly and engaging experience.

6) Miro

Miro

Miro is an online collaborative whiteboarding platform designed to enable distributed teams to work together visually and brainstorm, plan, and manage projects. The deactivation email from Miro stands out due to its clear and concise messaging, clean design, and user-centric approach, which empowers recipients to take control of their account status effortlessly.

7) Withings

Withings

Withings is a company known for its innovative health and wellness products, including smart scales, watches, and other connected devices. The deactivation email titled "Let the countdown begin" is effective due to its clear and concise messaging, clean design, and user-centric approach, which empowers recipients to take control of their account status effortlessly.

8) Intercom

Intercom

Intercom is a customer messaging platform that helps businesses communicate with their customers through various channels, including email, chat, and social media. The deactivation email from Intercom stands out due to its clear and concise messaging, clean design, and user-centric approach, which empowers recipients to take control of their account status effortlessly.

9) Semrush

Semrush

Semrush is a leading online visibility management and content marketing SaaS platform that provides tools for SEO, competitor analysis, and digital marketing to help businesses improve their online presence. The email titled "How SEO-friendly is your site?" stands out with its clear and prominent title, well-structured headings, and user-friendly buttons, all contributing to a clean and minimalistic design that empowers users to take actionable steps effortlessly.

10) Harvest

Harvest

Harvest is a time tracking and invoicing software that helps businesses streamline their operations. The deactivation email from Harvest is effective due to its clear and concise messaging, clean design, and user-centric approach, which empowers recipients to take control of their account status effortlessly.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create deactivation emails that are both visually appealing and highly effective. Our intuitive design tools and user-friendly templates empower you to craft clear, concise messages that resonate with your audience, ensuring a seamless and engaging experience.

Wrapping up

Flodesk

Flodesk makes it easy to create deactivation emails that are both visually appealing and highly effective. With our intuitive design tools and user-friendly templates, you can craft clear, concise messages that resonate with your audience, ensuring a seamless and engaging experience.

Our platform offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

In conclusion, creating effective deactivation emails is crucial for maintaining a positive relationship with your users. Sign up for Flodesk today to start crafting beautiful, high-converting emails effortlessly. Get started with Flodesk.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.