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Cross Selling Emails: 10 Great Examples (& Other Tips)

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In this article, we'll show you 10 email examples for cross-selling that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective cross-selling emails.

What should go into cross selling emails?

A good cross-selling email is personalized and highlights complementary products that add value to the customer's original purchase. It should be visually appealing, concise, and include a clear call-to-action that encourages the customer to explore the suggested items.

  • Personalized Greeting: Start with the customer's name to create a personal connection. For example, "Hi [Customer Name], we thought you might like these."
  • Relevant Product Suggestions: Offer products that complement the customer's previous purchases. Use phrases like "Since you bought [Product], you might also love [Suggested Product]."
  • Clear Value Proposition: Explain why the suggested products are beneficial. For instance, "Enhance your experience with [Suggested Product] for better results."
  • Engaging Visuals: Include high-quality images of the suggested products to capture attention. Visuals should be clean and appealing.
  • Strong Call-to-Action: Encourage immediate action with phrases like "Shop Now" or "Discover More." Make the button prominent and easy to find.
  • Exclusive Offers: Provide special discounts or limited-time offers to incentivize purchases. For example, "Get 10% off your next purchase with code SAVE10."

Let's jump into it and explore 10 email examples of good cross-selling emails!

10 cross selling email examples

1) Miro

Miro

Miro is a collaborative online whiteboard platform designed to help teams work together on projects, regardless of location or time zone. This cross-selling email is effective because it highlights Miro's ability to keep projects moving seamlessly across different places and times, making it an appealing tool for teams looking to enhance their collaborative efforts.

2) Pearly

Pearly

Pearly is the sender of the email titled "This Year’s Best-Selling Bundle," showcasing a selection of their top products. This email is a good example of cross-selling because it effectively highlights complementary items that add value to the customer's original purchase, encouraging further engagement and potential sales.

3) Burrow

Burrow

Burrow, a company specializing in seating and furniture, showcases its best-selling seating options in a clean and organized email design. This email is effective for cross-selling because it highlights popular products, making it easy for customers to find complementary items that enhance their original purchase.

4) Posh Peanut

Posh Peanut

Posh Peanut's "Trending for Fall & Selling Fast" email stands out as a cross-selling example because it effectively promotes popular fall products, encouraging customers to explore and purchase complementary items. The email's clean design and clear call-to-action make it easy for users to engage with the content, enhancing their shopping experience.

5) Gantri

Gantri

Gantri specializes in stylish, functional lighting solutions that add warmth and ambiance to living spaces. The company did a good job with this email by focusing on their best-selling wall lights, using a clean design and clear calls to action to simplify the shopping experience and empower users to make confident purchasing decisions.

6) AWAY

AWAY

AWAY, a travel and luggage brand, showcases their best-selling suitcases in a clean and visually appealing email. This email is a good example of cross-selling as it promotes popular items on sale, encouraging customers to consider additional purchases by leveraging existing interest in travel products.

7) Moment

Moment

Moment is a company that sells photography and videography gear, including top-selling products like the Fujifilm X-T50. This cross-selling email is effective because it uses a clean, minimalist design to highlight the availability of a popular product, encouraging immediate engagement and potential purchases.

8) Musicbed

Musicbed

Musicbed curates and licenses music for creative projects, and their email titled "Hear the best of CHPTRS across 18 releases" showcases a collection of music releases from the artist CHPTRS. This email is a good example of cross-selling as it presents a range of related music releases, encouraging users to explore and potentially license multiple tracks or albums, thereby increasing engagement and potential purchases.

9) Brondell

Brondell

Brondell, a company specializing in bidets and bathroom products, effectively promotes their Swash 1400 bidet in a clean and organized email. The email stands out with a clear subject line, prominent sender information, and engaging visuals, making it easy for users to navigate and understand the value of the product.

10) Rael

Rael

Rael's email, titled "You're In! Up to 50% Off Best-Selling Cycle Care," effectively promotes their top products with a clean, tabbed navigation interface that makes it easy for users to discover and explore complementary items. The email's straightforward design and clear call-to-action empower users to make informed purchasing decisions, enhancing their overall shopping experience.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning cross-selling emails that captivate your audience. Our intuitive design tools and customizable templates empower you to craft personalized, engaging emails that drive sales and enhance customer relationships.

Wrapping up

Flodesk

Flodesk makes it easy to create visually stunning cross-selling emails that captivate your audience. With our intuitive design tools and customizable templates, you can craft personalized, engaging emails that drive sales and enhance customer relationships.

Our platform offers the most user-friendly email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps both beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating emails that convert.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.