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End Of Year Emails: 10 Great Examples (& Other Tips)

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In this article, we'll show you 10 email examples for End Of Year that have been sent to customers in the past from different companies. Seeing these examples can help you create your own effective and visually appealing End Of Year emails with ease.

What should go into end of year emails?

A good End Of Year email should be heartfelt and reflective, celebrating the achievements of the past year while expressing gratitude to the recipients. It should also include a forward-looking message, setting a positive tone for the upcoming year.

  • Warm Greeting: Start with a friendly and personalized greeting. Use phrases like "Dear [Name]," or "Season's Greetings!" to set a welcoming tone.
  • Reflect on the Year: Share highlights and accomplishments from the past year. Phrases like "This year, we achieved..." or "Looking back, we are proud of..." can be effective.
  • Express Gratitude: Thank your customers or team for their support and contributions. Use expressions such as "We couldn't have done it without you" or "Your support means the world to us."
  • Look Ahead: Provide a glimpse into the future, sharing exciting plans or goals for the upcoming year. Phrases like "We look forward to..." or "Next year, we plan to..." work well here.
  • Call to Action: Encourage recipients to take a specific action, whether it's visiting your website, taking advantage of a special offer, or simply staying connected. Use direct language like "Join us in..." or "Don't miss out on..."
  • Warm Closing: End with a heartfelt closing message. Phrases like "Wishing you a wonderful New Year" or "Here's to a fantastic year ahead!" can leave a lasting impression.

Let's jump into it and explore 10 email examples of good End Of Year emails!

10 end of year email examples

1) Doppler

Doppler

Doppler is a company that sends out summary or highlight emails, as evidenced by their "Our 2024 highlights by the numbers" email. This email is a good End Of Year email because it provides a straightforward, data-driven summary of the year's achievements, empowering users to reflect on the past year with a clean and simple design.

2) Lummi

Lummi

Lummi's "Wrapping up 2024 🖤" email stands out as a good End Of Year email due to its clean and simple design, which makes it easy for recipients to digest the information. The email effectively empowers users by providing a clear summary of the year's highlights, making it both aesthetically appealing and straightforward.

3) Customer.io

Customer.io

Customer.io's "You've sent 1,083,526 messages this year 🎊" email is an excellent example of an End Of Year message, showcasing the platform's ability to deliver personalized, data-driven content that highlights user achievements. The email's clean design and clear summary empower recipients to reflect on their accomplishments, making it both visually appealing and straightforward.

4) Peloton

Peloton

Peloton's "Smiles Davis, check out your 2024 milestones" email stands out as an End Of Year message due to its high level of personalization and focus on user achievements. By celebrating individual milestones, the email empowers users to reflect on their progress and stay motivated for the future, all while maintaining a clean and user-friendly design.

5) StrangeLove

StrangeLove

StrangeLove is a brand known for its creative and engaging email campaigns. Their "EOFYEAH SALE" email is effective due to its clear and direct subject line, which immediately informs recipients of the promotion, and its clean, user-friendly design that makes it easy to navigate and act upon.

6) Decathlon USA

Decathlon USA

Decathlon USA's "End-of-year clearance" email is a prime example of simplicity and user empowerment, featuring a clean design that makes it easy for recipients to navigate and take action. The email's straightforward approach and aesthetic appeal ensure that users can quickly understand the message and feel motivated to engage with the content.

7) Hitch

Hitch

Hitch's "Together, You Made This Year Matter" email is a heartfelt End Of Year message that emphasizes community and collective achievement. Its clean design and focus on gratitude make it an effective way to empower users and leave a lasting impression.

8) Teachable

Teachable

Teachable is a platform that enables individuals and businesses to create and sell online courses and coaching services. Their "Are you on track to crush your end of year sales goals?" email is a great example of an End Of Year message because it motivates users to assess and achieve their sales targets through clear messaging and actionable content, all while maintaining a clean and professional design.

9) Prismatic Plants

Prismatic Plants

Prismatic Plants is a brand that likely focuses on wellness or plant-based products, as inferred from their name. Their "Holiday 2020 SALE: Our end of year cheer, STARTS NOW!!! 💗" email stands out due to its enthusiastic subject line, use of emojis, and clean, responsive design, making it easy for recipients to engage with the content and share it on social media.

10) Vimeo

Vimeo

Vimeo is a video hosting and sharing platform known for its high-quality streaming and professional tools for video management and collaboration. Their "Top 18 of ‘18" email is a great End Of Year message because it effectively curates and showcases top video content, empowering users to reflect on the year's highlights with a clean, modern design that emphasizes simplicity and user engagement.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning End Of Year emails that captivate your audience. Our intuitive design tools and customizable templates empower you to craft personalized messages that reflect your brand's achievements and future goals, all while maintaining a clean and professional aesthetic.

Wrapping up

Flodesk

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way.

With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

We hope these examples and tips have inspired you to create your own impactful End Of Year emails. Sign up for Flodesk today and start crafting emails that captivate and convert. Get started with Flodesk.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.