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Engagement Emails: 10 Great Examples (& Other Tips)

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In this article, we'll show you 10 email examples for engagement that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and inspire you to create your own effective engagement emails.

What should go into engagement emails?

A good engagement email is personalized and interactive, capturing the recipient's attention with relevant content and a clear call to action. It should stand out by offering value, whether through exclusive offers, useful information, or engaging storytelling.

  • Personalized Greeting: Start with the recipient's name to create a personal connection. For example, "Hi [Name], we have something special for you!"
  • Compelling Subject Line: Use a subject line that grabs attention and hints at the email's value. Phrases like "Don't Miss Out on This Exclusive Offer" or "Your Next Adventure Awaits" can be effective.
  • Engaging Content: Provide content that is relevant and interesting to the recipient. This could include tips, stories, or exclusive offers. For instance, "Discover the top 5 ways to enhance your productivity today."
  • Clear Call to Action: Include a direct and compelling call to action. Examples include "Shop Now," "Learn More," or "Join the Webinar."
  • Visual Appeal: Use eye-catching images and a clean layout to make the email aesthetically pleasing. Visuals should complement the text and enhance the overall message.
  • Footer with Contact Information: Ensure the footer includes your contact information and social media links. This builds trust and provides additional ways for recipients to engage with your brand.

Let's jump into it and explore 10 email examples of good engagement emails!

10 engagement email examples

1) Harry Potter

Harry Potter

Harry Potter, the beloved character from the globally recognized book and film series, is known for his magical adventures at Hogwarts School of Witchcraft and Wizardry. This engagement email leverages the widespread appeal and nostalgia associated with Harry Potter, using a compelling subject line and visually appealing elements to capture the recipient's attention and encourage interaction.

2) KULFI

KULFI

KULFI is a vibrant and visually appealing email template designed to capture attention with its seasonal theme and engaging content. Its clean layout and clear call to action make it an effective tool for driving user interaction and enhancing customer engagement.

3) Heights

Heights

The Heights email, with its subject line "Ready for a mid-week mental boost?", is a prime example of effective customer engagement. Its clean design, clear messaging, and timely content make it an excellent tool for capturing attention and encouraging interaction, providing recipients with valuable and uplifting information right when they need it most.

4) WeWork

WeWork

WeWork, a leader in flexible workspace solutions, excels in engagement emails by combining a clean, visually appealing design with a clear and inviting call to action. This email effectively captures attention and encourages interaction by showcasing the ideal office environment, making it easy for recipients to envision their perfect workspace.

5) Grammarly

Grammarly

Grammarly is a digital writing assistant that helps users improve their writing by providing real-time grammar and spell-checking, as well as style suggestions. This email effectively captures attention with its clean design and clear messaging, empowering users to take their writing to the next level while maintaining simplicity and aesthetic appeal.

6) Visit Greenville SC

Visit Greenville SC

Visit Greenville SC's email, titled "Follow the Path—Choose Your Greenville Adventure!", is a prime example of user engagement. The email's action-oriented subject line and visually appealing design invite recipients to explore and make choices, empowering them to plan their own adventure in Greenville with ease and excitement.

7) Mulberry

Mulberry

Mulberry's "Welcome to Mulberry" email is a prime example of effective engagement, greeting new users with a warm introduction to the brand and guiding them on the next steps to take. Its clean, modern design and clear calls to action make it easy for recipients to connect with Mulberry and explore what the brand has to offer.

8) ARMRA

ARMRA

ARMRA's email, titled "Toxins Are Feasting at Your BBQ," captures attention with its intriguing subject line and visually appealing design. Its clean layout and clear messaging empower users to take action, making it a strong example of an engagement email that drives interaction and interest.

9) Adirondacks

Adirondacks

The Adirondacks email, titled "Get Ready for Week 2 of Battle of the Cones," stands out with its engaging subject line and visually appealing design. The clean layout and clear call to action make it easy for recipients to understand the message and take the desired action, ensuring effective user engagement.

10) Going

Going

Going's email, titled "🎟️ With Points: Japan Economy Class — 70k roundtrip," informs subscribers about a special deal on roundtrip economy class flights to Japan for 70,000 points. This email stands out with its clear, enticing subject line, minimalist design, and actionable information, making it an effective tool for engaging travel-savvy users.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning engagement emails that captivate your audience. Our intuitive design tools and customizable templates empower you to craft visually appealing emails that drive interaction and build lasting connections with your recipients.

Wrapping up

Flodesk

Flodesk makes it easy to create stunning engagement emails that captivate your audience. With our intuitive design tools and customizable templates, you can craft visually appealing emails that drive interaction and build lasting connections with your recipients.

Flodesk offers the most user-friendly email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a straightforward way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for effective email marketing—without the complexity.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating beautiful, engaging emails that connect with your audience.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.