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15 company newsletters ideas you can use right now

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We've curated 15 company newsletter ideas to help inspire you with fresh content for your own newsletters. These ideas are designed to engage your audience and keep them coming back for more.

After exploring the list, we'll guide you through designing your own company newsletter template in Flodesk. Our step-by-step instructions will make the process simple and enjoyable.

Picking a good company newsletter idea

Choosing the right company newsletter idea can significantly impact your engagement and communication with your audience.

  1. Understand Your Audience: Identify what your readers are interested in and tailor your content to meet their needs.
  2. Align with Company Goals: Ensure your newsletter content supports your company's objectives and values.
  3. Keep It Relevant: Focus on timely and pertinent topics that resonate with your audience.
  4. Mix Content Types: Combine different types of content like articles, videos, and infographics to keep your newsletter dynamic.
  5. Encourage Interaction: Include calls to action and interactive elements to engage your readers and foster a sense of community.

Now that you have a better picture of how to pick a good newsletter idea, we've listed 15 company newsletter ideas in the next section.

Company newsletters ideas we will cover

  • Employee Spotlight Stories
  • Behind-the-Scenes Company Tours
  • Industry Trends and Insights
  • Upcoming Company Events
  • Customer Success Stories
  • New Product or Service Announcements
  • CEO or Leadership Team Updates
  • Employee Wellness Tips
  • Sustainability and Corporate Responsibility Initiatives
  • Company Milestones and Achievements
  • Departmental News and Updates
  • Employee Recognition and Awards
  • Tips for Work-Life Balance
  • Company Culture Highlights
  • Training and Development Opportunities

15 company newsletters ideas

1) Employee Spotlight Stories

Employee Spotlight Stories highlight individual team members, showcasing their roles, achievements, and personal interests, aiming to foster a deeper connection between employees and the company.

Sending this newsletter monthly can maintain engagement, and incorporating sponsored content or partnerships with relevant brands can provide monetization opportunities.

2) Behind-the-Scenes Company Tours

Behind-the-Scenes Company Tours offer an exclusive look into the inner workings of your company, targeting employees and customers who are curious about daily operations and company culture.

Sending this newsletter bi-monthly can keep the content fresh and engaging, while partnering with industry influencers or featuring sponsored content can provide monetization opportunities.

3) Industry Trends and Insights

Industry Trends and Insights focuses on delivering the latest developments and expert analyses within your industry, targeting professionals and enthusiasts eager to stay ahead of the curve.

Sending this newsletter monthly ensures timely updates, while incorporating sponsored content or partnerships with industry leaders can provide monetization opportunities.

4) Upcoming Company Events

Upcoming Company Events keeps your audience informed about the latest happenings and gatherings within your organization, targeting employees, clients, and stakeholders who are keen to stay connected and engaged.

Sending this newsletter monthly ensures timely updates, while incorporating event sponsorships or featuring exclusive event-related content can provide monetization opportunities.

5) Customer Success Stories

Customer Success Stories highlight the achievements and experiences of your clients, targeting potential customers and stakeholders who are interested in real-world applications of your products or services.

Sending this newsletter quarterly can maintain interest and engagement, while featuring sponsored content or partnering with satisfied clients for co-branded stories can provide monetization opportunities.

6) New Product or Service Announcements

New Product or Service Announcements focus on delivering timely updates about the latest offerings from your company, targeting customers and stakeholders eager to stay informed about new developments. Sending this newsletter monthly ensures your audience remains engaged, while featuring exclusive previews or early access offers can provide monetization opportunities.

Highlighting the unique features and benefits of new products or services, this newsletter appeals to those who value staying ahead of the curve. Regular updates and strategic partnerships with industry influencers can further enhance engagement and drive revenue.

7) CEO or Leadership Team Updates

CEO or Leadership Team Updates provide direct insights from the top executives, targeting employees, stakeholders, and clients who value transparency and strategic direction. Sending this newsletter monthly ensures consistent communication, while featuring sponsored content or exclusive interviews with industry leaders can offer monetization opportunities.

Designed to keep the audience informed about company vision and progress, CEO or Leadership Team Updates foster a sense of connection and trust. Regular updates and strategic partnerships with thought leaders can further enhance engagement and drive revenue.

8) Employee Wellness Tips

Employee Wellness Tips focuses on providing valuable health and wellness advice to employees, targeting those who are keen on maintaining a balanced and healthy lifestyle. Sending this newsletter bi-weekly ensures consistent engagement, while featuring sponsored content from wellness brands or offering exclusive discounts on health-related products can provide monetization opportunities.

Designed to foster a culture of well-being within the company, Employee Wellness Tips can include content such as fitness routines, mental health resources, and nutritional advice. Regular updates and strategic partnerships with wellness experts can further enhance the appeal and effectiveness of this newsletter.

9) Sustainability and Corporate Responsibility Initiatives

Sustainability and Corporate Responsibility Initiatives focus on showcasing your company's efforts in environmental stewardship and social responsibility, targeting employees, customers, and stakeholders who value ethical business practices. Sending this newsletter monthly ensures consistent engagement, while featuring sponsored content from eco-friendly brands or offering exclusive insights into sustainability projects can provide monetization opportunities.

10) Company Milestones and Achievements

Company Milestones and Achievements highlights significant accomplishments and key moments within the organization, targeting employees, stakeholders, and clients who appreciate transparency and progress.

Sending this newsletter quarterly ensures a steady flow of updates, while featuring sponsored content from industry partners or offering exclusive insights into milestone projects can provide monetization opportunities.

11) Departmental News and Updates

Departmental News and Updates provides a comprehensive overview of the latest happenings within various departments, targeting employees and stakeholders who are keen on staying informed about internal developments and team achievements.

Sending this newsletter monthly ensures a steady flow of information, while featuring sponsored content from industry partners or offering exclusive insights into departmental projects can provide monetization opportunities.

12) Employee Recognition and Awards

Employee Recognition and Awards celebrates the achievements and contributions of individual team members, targeting employees and stakeholders who value a culture of appreciation and motivation.

Sending this newsletter monthly ensures consistent recognition, while featuring sponsored content from relevant brands or offering exclusive rewards can provide monetization opportunities.

13) Tips for Work-Life Balance

Tips for Work-Life Balance focuses on providing practical advice and strategies to help employees maintain a healthy equilibrium between their professional and personal lives, targeting those who seek to enhance their overall well-being and productivity.

Sending this newsletter bi-weekly ensures regular engagement, while featuring sponsored content from wellness brands or offering exclusive discounts on work-life balance tools can provide monetization opportunities.

14) Company Culture Highlights

Company Culture Highlights showcases the unique aspects of your company's culture, targeting employees and stakeholders who are interested in the values, traditions, and everyday experiences that define your organization.

Sending this newsletter monthly ensures a steady stream of engaging content, while featuring sponsored content from culture-focused brands or offering exclusive insights into company events can provide monetization opportunities.

15) Training and Development Opportunities

Training and Development Opportunities focuses on providing employees with valuable resources and insights to enhance their skills and career growth, targeting those who are eager to advance professionally within the company. Sending this newsletter monthly ensures consistent engagement, while featuring sponsored content from educational platforms or offering exclusive access to training programs can provide monetization opportunities.

Designed to empower employees with continuous learning, Training and Development Opportunities can include content such as upcoming workshops, online courses, and expert advice. Regular updates and strategic partnerships with industry leaders can further enhance the appeal and effectiveness of this newsletter.

Writing a good company newsletter

Once you've picked an idea from the list above, here are some tips on how to write a good company newsletter:

  • Include High-Value Content: Offer unique insights, guides, or exclusive updates that provide real value to your readers.
  • Use Engaging Visuals: Incorporate relevant images and graphics to make your newsletter visually appealing and engaging.
  • Clear and Concise CTAs: Ensure your calls to action are straightforward and encourage readers to take the next step.
  • Consistent Branding: Use your company logo, brand colors, and fonts to create a cohesive and recognizable look.
  • Mobile-Friendly Design: Optimize your newsletter for mobile devices to ensure it looks great on all screens.

Check out How to Format A Newsletter for more info.

Design your company newsletter in Flodesk!

Flodesk offers a variety of customizable newsletters and email templates that can be tailored to fit any of the Company Newsletter Ideas you have in mind. Here are five steps to get you started:

  1. Sign Up with Flodesk: Begin by creating an account to access all the features and templates Flodesk has to offer.
  2. Choose a Template: Browse through the extensive library of email templates and select one that aligns with your newsletter's goal.
  3. Customize Your Template: Add your company logo, brand colors, and any other elements that reflect your brand's identity.
  4. Write Compelling Content: Craft engaging and relevant email copy that resonates with your audience and includes clear calls to action.
  5. Preview and Send: Preview your newsletter on both desktop and mobile devices to ensure it looks great, then send a test email before the final send.

Check out How to Create A Newsletter In 10 Min for more info.

Wrapping up

Flodesk

Flodesk offers a variety of customizable newsletters and email templates that can be tailored to fit any of the Company Newsletter Ideas you have in mind. With Flodesk, you can effortlessly grow and monetize your email list using the most intuitive email marketing tools available. No coding or design skills are required to create, send, and automate emails that engage your audience and drive revenue.

Trusted by over 100,000 businesses, Flodesk empowers both beginners and experts to send beautiful, high-converting emails in a radically simple way. Featuring the world’s most intuitive email builder, powerful automations, and stunning forms, Flodesk provides everything you need for brilliant email marketing—without the complexity.

Ready to elevate your email marketing game? Sign up for Flodesk today and start creating beautiful, high-converting emails effortlessly.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.