Reward Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for Reward that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective Reward emails.

What should go into reward emails?

A good Reward email is concise and visually appealing, with a clear message that highlights the benefit to the recipient. It should create a sense of excitement and appreciation, making the customer feel valued and eager to engage.

• Personalized Greeting: Start with a warm, personalized greeting to make the recipient feel special. For example, "Hi [Name], we have a special reward just for you!"
• Clear Reward Description: Clearly state what the reward is and how it benefits the recipient. Use phrases like "Enjoy 20% off your next purchase" or "Earn double points on your next order."
• Call to Action: Include a strong call to action that encourages immediate engagement. Examples include "Claim your reward now" or "Redeem your points today."
• Visual Appeal: Use eye-catching images and a clean layout to make the email visually appealing. Incorporate brand colors and logos to maintain consistency.
• Expiration Date: Mention any expiration dates to create a sense of urgency. Phrases like "Offer valid until [Date]" or "Hurry, this reward expires soon!" can be effective.
• Contact Information: Provide a way for recipients to reach out if they have questions. For example, "Need help? Contact our support team at [Email/Phone Number]."

Let's jump into it and check out 10 fantastic examples of Reward emails that have successfully engaged customers!

10 reward email examples

1) Popeyes

Popeyes, known for its flavorful fried chicken and Southern-inspired menu, has crafted a Reward email that stands out for its clear and engaging design. The email's subject line, "We’re cookin' up some new terms 🔥," immediately grabs attention, while the visually appealing layout and straightforward messaging make it easy for recipients to understand and act on their rewards.

2) Going

Going's Reward email, with the subject line "Earn up to 90k bonus airline miles," is a prime example of effective communication. Its clean design, clear reward description, and straightforward call-to-action make it easy for recipients to understand the offer and feel motivated to engage.

3) Krispy Kreme

Krispy Kreme's Reward email is a great example of how to effectively engage customers with a simple and visually appealing design. The email clearly communicates the rewards available, making it easy for recipients to understand and feel motivated to take action.

4) Graza

Graza's Reward email, titled "Good friends share olive oil 🫒," stands out for its clean, modern design and engaging subject line. The email effectively encourages sharing and gifting, rewarding both the sender and recipient, making it a prime example of how to create a sense of community and appreciation among customers.

5) Freaks of Nature

Freaks of Nature's Reward email, titled "We like to reward the freaks," effectively captures attention with its bold and inclusive messaging. The clean design and clear call-to-action make it easy for recipients to understand and engage, demonstrating the company's commitment to simplicity and user empowerment.

6) Delta

Delta's Reward email, titled "Coming Soon: New Experiences for SkyMiles Members," is a prime example of simplicity and user empowerment. The clean design and clear messaging make it easy for recipients to understand the upcoming benefits, encouraging engagement and anticipation for the new experiences.

7) Leatherman

Leatherman, renowned for its high-quality multi-tools and knives, effectively engages its audience with a Reward email titled "Tell everyone you know: Ratchet Driver tomorrow at 9am PT." This email is effective because it creates urgency and anticipation with a specific launch time, encourages sharing through its direct subject line, and empowers users by making them feel informed and valued.

8) Asiana Airlines

Asiana Airlines' Reward email, titled "Information of Michael Nelson's Mileage Expiration Status," stands out for its clear and concise communication. The email's straightforward design and direct messaging make it easy for recipients to understand their mileage status, empowering them to take timely action.

9) Dr. Pepper

Dr. Pepper's Reward email, titled "Where ya been? 👀," effectively captures attention with its engaging subject line and visually appealing design. The email's clean layout and straightforward messaging make it easy for recipients to understand and act on their rewards, demonstrating a commitment to simplicity and user empowerment.

10) Chipotle

Chipotle, known for its fresh and customizable Mexican cuisine, offers a Reward email that effectively captures attention with its "Limited Time Only: Smoked Brisket" subject line. The email's clean design, clear messaging, and visually appealing layout make it easy for recipients to understand and act on their rewards, aligning perfectly with our values of simplicity and user empowerment.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly design visually stunning Reward emails that captivate your audience. Our intuitive platform empowers you to create personalized, engaging content with ease, ensuring your messages are both impactful and aesthetically pleasing.

Wrapping up

Flodesk makes it easy to create visually stunning Reward emails that captivate your audience. With our intuitive platform, you can design personalized, engaging content effortlessly, ensuring your messages are both impactful and aesthetically pleasing.

Our email marketing tools are designed for small businesses, helping you grow and monetize your email list without the need for coding or design skills. Trusted by over 100,000 businesses, Flodesk empowers both beginners and experts to send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk provides everything you need for brilliant email marketing—without the complexity.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating emails that engage and convert.