B2B Marketing Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for B2B Marketing that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective B2B marketing emails.

What should go into B2B marketing emails?

A good B2B marketing email is concise and personalized, addressing the recipient's specific needs and pain points. It should also include a clear call-to-action that guides the recipient towards the next step in the buyer's journey.

• Compelling Subject Line: Grab attention with a subject line that speaks directly to the recipient's interests or challenges. For example, "Boost Your Team's Productivity with Our Latest Tool."
• Personalized Greeting: Use the recipient's name and company to create a sense of connection. For instance, "Hi [Recipient's Name], we noticed [Company Name] is looking to improve [specific area]."
• Value Proposition: Clearly state the benefits of your product or service. Phrases like "Save time and reduce costs with our innovative solution" can be effective.
• Engaging Content: Provide relevant information that addresses the recipient's pain points. Use phrases such as "Our research shows that companies like yours can benefit from..."
• Clear Call-to-Action: Direct the recipient to take the next step, whether it's scheduling a demo or downloading a whitepaper. Examples include "Schedule a demo today" or "Download our free guide."
• Professional Signature: Include your contact information and a professional sign-off. For example, "Best regards, [Your Name], [Your Position], [Your Company]."

Let's jump into it and explore 10 email examples of good B2B marketing emails!

10 B2B marketing email examples

1) 8AM Creative

8AM Creative is known for its innovative and engaging email campaigns, as exemplified by their email titled "Sorry it took three years to send you this." This email stands out in B2B marketing due to its attention-grabbing subject line and clean, user-friendly design, making it easy for recipients to engage and take action.

2) Uplers

Uplers is a company specializing in email marketing, and their email titled "52% of your users will NOT engage if your emails aren’t mobile-friendly ❌" is a prime example of effective B2B marketing. This email addresses a critical pain point—mobile optimization—making it highly relevant and compelling for businesses looking to improve their email engagement rates.

3) TikTok

TikTok's email titled "Fischio d'inizio per le tue strategie di marketing nell'estate dello sport" effectively captures the essence of B2B marketing by leveraging the excitement of seasonal events to engage businesses. The email's clean design and clear messaging make it easy for recipients to understand how TikTok can enhance their marketing strategies, driving immediate interest and action.

4) Qualified

Qualified's email, titled "Meet Your Marketing and Sales Pipeline Powerhouses," stands out in B2B marketing due to its organized and user-friendly design, which makes it easy for recipients to navigate and engage with the content. The email effectively categorizes various marketing email templates, providing a clear and logical structure that empowers users to find the resources they need quickly and efficiently.

5) Emma

Emma's email, titled "2023 Franchises Forecast: Get the latest consumer trends," effectively captures the essence of B2B marketing by providing timely and relevant information that empowers recipients with valuable insights. The company excels in this email by maintaining a simple, aesthetically appealing design and offering content that directly addresses the needs of businesses looking to stay ahead of consumer trends.

6) Commission Junction

Commission Junction's email, titled "Your Affiliate Incrementality Results Are In," is a prime example of B2B marketing that delivers valuable performance data directly to users. Its clean, professional design and straightforward messaging empower recipients to make informed decisions about their affiliate marketing strategies.

7) Hulu

Hulu's email, titled "Resources for developing video ad creative," effectively positions the company as a valuable partner for advertisers by offering resources and support for creating compelling video ads. The email's clear focus on providing actionable information and its professional design make it a powerful tool for engaging businesses and driving them to utilize Hulu's advertising solutions.

8) Weave

Weave offers a rapid scheduling solution for businesses, streamlining appointment and meeting management. This email is a strong example of B2B marketing because it addresses a common business challenge with a clear, actionable subject line and a clean, professional design that guides the recipient towards a solution.

9) DocuSign

DocuSign provides electronic signature technology and digital transaction management services, making it easier for businesses to handle contracts and signed documents electronically. The email titled "Are electronic signatures safe for my business?" features a clean, modular layout with bold headings and clear call-to-action buttons, ensuring simplicity and user empowerment while maintaining a professional and aesthetically appealing design.

10) Smartpress

Smartpress offers a curated selection of print products tailored for marketing strategies, making it a valuable resource for B2B marketers. The email titled "Summer Marketing: Our Top 5 Print Products for a Sizzling Strategy" stands out with its clean design, clear messaging, and actionable content, empowering businesses to enhance their marketing efforts effectively.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly design visually stunning B2B marketing emails that captivate your audience. Our intuitive platform empowers you to create personalized, professional emails that drive engagement and deliver results, all while maintaining a clean and user-friendly interface.

Wrapping up

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way.

With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

In conclusion, effective B2B marketing emails are within your reach. Sign up for Flodesk today and start creating emails that captivate and convert. Get started with Flodesk.