3 best abandoned application email sequence templates for conversions

Abandoned Application Emails are a powerful tool in email marketing. They help businesses re-engage potential customers who started but didn't complete an application process.

These emails can significantly boost conversion rates by reminding users to finish what they started. In this article, we'll explore example sequences to help you get started.

Tips for writing abandoned application email sequence

Creating an effective Abandoned Application Email Sequence can significantly improve your conversion rates. Here are some unique tips to help you craft a compelling sequence:

1. Personalize Your Emails: Use the recipient's name and include specific details about the application they abandoned. This makes the email feel more personal and relevant, increasing the likelihood of engagement.
2. Optimize Subject Lines: Your subject line is the first thing recipients see. Make it enticing and relevant to encourage opens. A/B test different subject lines to find what works best for your audience.
3. Timing is Key: Send the first reminder email shortly after the application is abandoned. If there's no response, follow up with additional emails at strategic intervals. This keeps your brand top-of-mind without overwhelming the recipient.
4. Include Clear Calls-to-Action (CTAs): Make it easy for recipients to complete their application by including a prominent and clear CTA. Phrases like "Complete Your Application" or "Finish What You Started" can guide them back to the process.
5. Use Visuals and Design Elements: Incorporate visuals such as progress bars or application status updates. These elements can make the email more engaging and visually appealing, encouraging recipients to take action.

Below, we cover some examples of Abandoned Application Email Sequences to give you a head start.

Types of abandoned application email sequence we will cover

1. Application Recovery Email Sequence
2. Re-Engagement Application Email Sequence
3. Application Completion Reminder Email Sequence

3 examples of abandoned application email sequence

3 emails - Application Recovery Email Sequence

For an effective Application Recovery Email Sequence, we recommend sending Email 1 on Day 1, Email 2 on Day 3, and Email 3 on Day 7.

Email 1:

<template>

Subject: Complete Your Application Today!

Hi [Recipient's Name],

We noticed that you started an application with us but didn't get a chance to complete it. We understand that life can get busy, and we want to make it as easy as possible for you to pick up where you left off.

By completing your application, you'll be one step closer to [specific benefit related to the application]. Our process is straightforward and designed with your convenience in mind.

To continue, simply click the link below and finish your application:

[Insert CTA Button: "Complete Your Application"]

If you have any questions or need assistance, feel free to reach out to our support team. We're here to help!

Best regards,

[Your Name]

[Your Position]

[Company Name]

</template>

Email 2:

<template>

Subject: Don't Miss Out! Complete Your Application Now

Hi [Recipient's Name],

We noticed you haven't had a chance to complete your application yet. We understand that things can get busy, but we don't want you to miss out on the benefits of [specific benefit related to the application].

Completing your application is quick and easy. Just click the link below to pick up where you left off:

[Insert CTA Button: "Complete Your Application"]

If you have any questions or need assistance, our support team is here to help. Don't hesitate to reach out!

Best regards,

[Your Name]

[Your Position]

[Company Name]

</template>

Email 3:

<template>

Subject: Last Chance to Complete Your Application!

Hi [Recipient's Name],

We noticed that you still haven't completed your application. We understand that life can get busy, but we don't want you to miss out on the benefits of [specific benefit related to the application].

Completing your application is quick and easy. Just click the link below to pick up where you left off:

[Insert CTA Button: "Complete Your Application"]

If you have any questions or need assistance, our support team is here to help. Don't hesitate to reach out!

Best regards,

[Your Name]

[Your Position]

[Company Name]

</template>

4 emails - Re-Engagement Application Email Sequence

For an effective Re-Engagement Application Email Sequence, we recommend sending Email 1 on Day 1, Email 2 on Day 4, Email 3 on Day 7, and Email 4 on Day 10.

Email 1:

<template>

Subject: We Miss You! Complete Your Application Today

Hi [Recipient's Name],

We noticed that you started an application with us but haven't had the chance to complete it. We understand that life can get busy, and we want to make it as easy as possible for you to pick up where you left off.

By completing your application, you'll be one step closer to [specific benefit related to the application]. Our process is straightforward and designed with your convenience in mind.

To continue, simply click the link below and finish your application:

[Insert CTA Button: "Complete Your Application"]

If you have any questions or need assistance, feel free to reach out to our support team. We're here to help!

Best regards,

[Your Name]

[Your Position]

[Company Name]

</template>

Email 2:

<template>

Subject: Your Application Awaits! Complete It Now

Hi [Recipient's Name],

We noticed you haven't had a chance to complete your application yet. We understand that things can get busy, but we don't want you to miss out on the benefits of [specific benefit related to the application].

Completing your application is quick and easy. Just click the link below to pick up where you left off:

[Insert CTA Button: "Complete Your Application"]

If you have any questions or need assistance, our support team is here to help. Don't hesitate to reach out!

Best regards,

[Your Name]

[Your Position]

[Company Name]

</template>

Email 3:

<template>

Subject: Your Application is Almost Complete! Finish It Today

Hi [Recipient's Name],

We noticed that you still haven't completed your application. We understand that life can get busy, but we don't want you to miss out on the benefits of [specific benefit related to the application].

Completing your application is quick and easy. Just click the link below to pick up where you left off:

[Insert CTA Button: "Complete Your Application"]

If you have any questions or need assistance, our support team is here to help. Don't hesitate to reach out!

Best regards,

[Your Name]

[Your Position]

[Company Name]

</template>

Email 4:

<template>

Subject: Your Application is Waiting! Complete It Now

Hi [Recipient's Name],

We noticed that you still haven't completed your application. We understand that life can get busy, but we don't want you to miss out on the benefits of [specific benefit related to the application].

Completing your application is quick and easy. Just click the link below to pick up where you left off:

[Insert CTA Button: "Complete Your Application"]

If you have any questions or need assistance, our support team is here to help. Don't hesitate to reach out!

Best regards,

[Your Name]

[Your Position]

[Company Name]

</template>

5 Emails - Application Completion Reminder Email Sequence

For an effective Application Completion Reminder Email Sequence, we recommend sending Email 1 on Day 1, Email 2 on Day 3, Email 3 on Day 5, Email 4 on Day 7, and Email 5 on Day 10.

Email 1:

<template>

Subject: Don't Forget to Complete Your Application!

Hi [Recipient's Name],

We noticed that you started an application with us but haven't had the chance to complete it. We understand that life can get busy, and we want to make it as easy as possible for you to pick up where you left off.

By completing your application, you'll be one step closer to [specific benefit related to the application]. Our process is straightforward and designed with your convenience in mind.

To continue, simply click the link below and finish your application:

[Insert CTA Button: "Complete Your Application"]

If you have any questions or need assistance, feel free to reach out to our support team. We're here to help!

Best regards,

[Your Name]

[Your Position]

[Company Name]

</template>

Email 2:

<template>

Subject: Your Application is Almost There! Complete It Now

Hi [Recipient's Name],

We noticed that you haven't yet completed your application with us. We understand that life can get busy, but we want to make it as easy as possible for you to finish what you started.

By completing your application, you'll be one step closer to [specific benefit related to the application]. Our process is straightforward and designed with your convenience in mind.

To continue, simply click the link below and finish your application:

[Insert CTA Button: "Complete Your Application"]

If you have any questions or need assistance, feel free to reach out to our support team. We're here to help!

Best regards,

[Your Name]

[Your Position]

[Company Name]

</template>

Email 3:

<template>

Subject: Your Application is Almost There! Just One More Step

Hi [Recipient's Name],

We noticed that you haven't yet completed your application with us. We understand that life can get busy, but we want to make it as easy as possible for you to finish what you started.

By completing your application, you'll be one step closer to [specific benefit related to the application]. Our process is straightforward and designed with your convenience in mind.

To continue, simply click the link below and finish your application:

[Insert CTA Button: "Complete Your Application"]

If you have any questions or need assistance, feel free to reach out to our support team. We're here to help!

Best regards,

[Your Name]

[Your Position]

[Company Name]

</template>

Email 4:

<template>

Subject: Just a Few Clicks Away from Completing Your Application!

Hi [Recipient's Name],

We noticed that you haven't yet completed your application with us. We understand that life can get busy, but we want to make it as easy as possible for you to finish what you started.

By completing your application, you'll be one step closer to [specific benefit related to the application]. Our process is straightforward and designed with your convenience in mind.

To continue, simply click the link below and finish your application:

[Insert CTA Button: "Complete Your Application"]

If you have any questions or need assistance, feel free to reach out to our support team. We're here to help!

Best regards,

[Your Name]

[Your Position]

[Company Name]

</template>

Email 5:

<template>

Subject: Your Application is Almost Complete! Finish It Today

Hi [Recipient's Name],

We noticed that you still haven't completed your application. We understand that life can get busy, but we don't want you to miss out on the benefits of [specific benefit related to the application].

Completing your application is quick and easy. Just click the link below to pick up where you left off:

[Insert CTA Button: "Complete Your Application"]

If you have any questions or need assistance, our support team is here to help. Don't hesitate to reach out!

Best regards,

[Your Name]

[Your Position]

[Company Name]

</template>

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