Upsell emails are a powerful way to deepen your customer relationships and increase revenue. We've gathered five essential templates to show you how it's done.
Relying on a proven structure takes the guesswork out of writing, letting you send beautiful, effective emails with confidence.
<template>
Subject: Unlock more with [Upgraded Plan Name]
Hi [Customer Name],
We noticed you’re making great use of [Current Feature]. As you continue to [Customer’s Goal, e.g., grow your business], we wanted to show you what’s possible with our [Upgraded Plan Name].
It’s designed to help you [Key Benefit of Upgrading, e.g., save time and sell more] with powerful features, including:
Upgrading is simple. Click the link below to get instant access to these new features.
Best,
[Your Name]
[Your Title]
[Company Name]
</template>
<template>
Subject: A special offer on [Upgraded Plan Name] just for you
Hi [Customer Name],
To help you achieve even more with your designs, we’re offering you a limited-time discount on our [Upgraded Plan Name].
For the next [Number of Days, e.g., 3 days] only, you can upgrade and receive [Discount, e.g., 25% off]. This plan includes powerful features like [Upgraded Feature 1] and [Upgraded Feature 2] to help you [Key Benefit of Upgrading].
This offer expires on [End Date], so don’t miss your chance to get more for less.
Best,
[Your Name]
[Your Title]
[Company Name]
</template>
<template>
Subject: A recommendation for you, [Customer Name]
Hi [Customer Name],
We’ve seen how you’re using [Product/Feature] to [Customer’s Goal, e.g., create beautiful emails]. Based on your work, we have a recommendation we think you’ll find useful.
Because you frequently [Specific Action, e.g., design workflows], we suggest exploring our [Recommended Plan/Feature Name]. It’s designed to help you [Benefit related to their action, e.g., automate your marketing even further] by giving you access to [Specific Feature 1] and [Specific Feature 2].
It’s a simple way to make your marketing more effective without extra effort. Ready to give it a try?
Explore [Recommended Plan/Feature Name]
Cheers,
[Your Name]
[Your Title]
[Company Name]
</template>
<template>
Subject: A special bundle offer for you: [Bundle Name]
Hi [Customer Name],
We love seeing what you’re creating with [Current Product/Feature]. To help you take your work even further, we’ve put together a special bundle offer.
The [Bundle Name] combines our most popular tools for [Customer’s Goal, e.g., growing an online business]. For one price, you get full access to:
By getting them together, you save [Discount Percentage/Amount] compared to purchasing them separately. It’s a simple way to expand your toolkit and get more value.
Best,
[Your Name]
[Your Title]
[Company Name]
</template>
<template>
Subject: You're invited: Early access to [New Feature Name]
Hi [Customer Name],
As a valued member of our community, we’re giving you an exclusive first look at something new we’ve been working on.
We’re inviting you to try [New Feature Name] before it’s released to everyone. It’s designed to help you [Key Benefit, e.g., automate your sales process] by allowing you to [Brief Description of the Feature's Function].
Your feedback is important as we put the finishing touches on this feature. As an early user, you have the opportunity to help shape its development.
Ready to be the first to try it?
Cheers,
[Your Name]
[Your Title]
[Company Name]
</template>
With these five upsell email templates in hand, Flodesk offers the tools to bring them to life. We help small businesses grow and monetize their email lists with an intuitive platform. You don't need any coding or design experience to create, send, and automate emails that connect with your audience and drive sales.
Join the community of over 100,000 businesses that use Flodesk to send beautiful, effective emails. Our platform is built to be simple for beginners yet powerful enough for experts. With our intuitive email builder, powerful automations, and elegant forms, you have everything you need for your email marketing, all in one place and without the usual complexity.
Upselling is a key part of growing your business, and these templates provide a clear path to do it well. Use them to connect with your customers and build on the value you already provide.
Flodesk provides the platform to put these strategies into practice. Sign up and begin sending emails that help your business grow.
Stunning email marketing and automation tools to bring your brand to life and scale your small business.
