Getting your subscribers to upgrade their plan is a pivotal moment for your business. To help you craft the perfect message, we’re breaking down five different types of upgrade emails you can use.
Referring to a template streamlines the process, helping you write a persuasive email without starting from scratch.
<template>
Subject: Introducing [*Feature Name*]
Hi [*First Name*],
We’ve just released a new way for you to [*achieve a specific goal, e.g., design beautiful forms*]. Meet [*Feature Name*].
With [*Feature Name*], you can now [*describe the feature's core function, e.g., embed shoppable product grids directly into your emails*]. This was designed to help you [*solve a specific user problem, e.g., sell your products more effectively*] with the simplicity and beautiful design you expect from us.
This feature is now available on our [*Plan Name*]. To get started, simply [*explain the first step, e.g., open the email editor and find the new 'Product' block*].
We build for you, and we hope [*Feature Name*] helps you grow your business.
Best,
[*Your Name*]
[*Your Position*]
[*Company Name*]
</template>
<template>
Subject: An update to our pricing
Hi [*First Name*],
We’re writing to let you know about an upcoming change to our pricing that will affect your [*Current Plan Name*] plan. Starting on [*Date*], the price of your plan will be [*New Price*] per [*month/year*].
This change allows us to continue investing in the platform, developing new features, and providing the design-forward experience you rely on to grow your business. We’re committed to helping you create beautiful emails and forms that convert, and this adjustment ensures we can keep building the tools you need to succeed.
You don’t need to do anything; this change will be reflected in your next billing cycle after [*Date*]. If you have any questions about your subscription, you can manage your account here:
We appreciate you being a part of our community.
Best,
[*Your Name*]
[*Your Position*]
[*Company Name*]
</template>
<template>
Subject: Your [*Plan Name*] subscription is about to renew
Hi [*First Name*],
This is a reminder that your [*Plan Name*] subscription will automatically renew on [*Renewal Date*].
We hope you’ve enjoyed [*mention a key benefit, e.g., creating beautiful emails and forms*] this past [*subscription period, e.g., year*]. Your plan will renew for [*New Price*], ensuring you continue to have uninterrupted access to all your features.
No action is needed from you. If you’d like to manage your subscription or update your billing details, you can do so here:
We’re excited to see what you create next.
Best,
[*Your Name*]
[*Your Position*]
[*Company Name*]
</template>
<template>
Subject: It’s time for an upgrade, [*First Name*]
Hi [*First Name*],
We noticed you’re getting close to your [*describe usage limit, e.g., subscriber count*] on the [*Current Plan Name*] plan.
To ensure you can continue to [*mention a key user goal, e.g., grow your list*] without interruption, we recommend upgrading to our [*New Plan Name*] plan. It includes [*list 1-2 key benefits, e.g., unlimited subscribers and access to advanced segmentation*], giving you the room you need to expand.
You can upgrade your plan in just a few clicks here:
We’re here to support your growth.
Best,
[*Your Name*]
[*Your Position*]
[*Company Name*]
</template>
<template>
Subject: Meet the new [*Product/Platform Name*]
Hi [*First Name*],
Today, we’re releasing a redesigned version of [*Product/Platform Name*]. We’ve rebuilt the experience from the ground up to be faster, more intuitive, and to give you more creative control.
This new version introduces a [*describe a key improvement, e.g., streamlined new editor*] that makes [*describe the benefit, e.g., designing your campaigns feel effortless*]. We’ve also added [*mention another key feature, e.g., advanced analytics*] to give you deeper insights into what’s working. Every detail has been considered to provide a clean, focused workspace.
To start exploring, simply log in to your account. The new version is waiting for you.
We designed this for you and can’t wait to see what you create with it.
Best,
[*Your Name*]
[*Your Position*]
[*Company Name*]
</template>
While these five templates offer a solid framework for your upgrade messages, the platform you use to send them is just as important. At Flodesk, we provide email marketing tools designed specifically for small businesses, helping you expand and monetize your email list with minimal effort. You don't need a background in coding or design; our platform enables you to build, dispatch, and automate emails that connect with your subscribers and generate revenue.
With an intuitive email builder, powerful automations, and well-designed forms, you have all the components for effective email marketing. We give you the tools to send emails that look good and perform well, stripping away the usual complexity. Flodesk is built for both newcomers and seasoned marketers, providing a straightforward way to achieve your email marketing goals.
Communicating value during an upgrade is crucial, and these templates give you the foundation to do it well. They help you build clear, persuasive messages that guide your subscribers to the next step.
Flodesk provides the tools to put these strategies into practice, helping you design and send emails that connect with your audience. Sign up to get started.
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