Ready to share what you've been building? Product update emails are the perfect way to announce new features and improvements to your audience.
Using a template provides a clear structure for your message. This means you can get your updates out quickly and beautifully, without starting from a blank page every time.
Instead of just listing what's new, explain why it matters to your audience. How does this update make their workflow smoother or solve a nagging problem? Connect the feature directly to the value it provides.
Use visuals to do the heavy lifting. A well-placed GIF or a clean screenshot can demonstrate a new feature much faster than a block of text. It makes the update tangible and easy to understand at a glance.
If an update only affects a specific group of users—say, those on a certain plan—send the email to them and them alone. A targeted message feels more personal and respects your audience's time by only sharing what's relevant.
Your readers are busy. Use clear headings, short paragraphs, and bold text to break up the content. The key takeaways should be obvious even from a quick scan, so people can grab what they need and get back to their work.
Guide your reader on what to do next. Whether it's a button to “Try the new feature” or a link to a help document, a clear CTA turns a passive announcement into an active experience.
<template>
Subject: Introducing [*Feature Name*]
Hi [*First Name*],
We’re excited to introduce [*Feature Name*], a new way to [*describe the core benefit for the user*]. We built this feature to help you [*achieve a specific goal or solve a pain point*] more effectively.
You can now [*explain what the user can do with the new feature*]. To see it in action, [*explain how to find or use the feature, e.g., "head to the editor and look for the new icon in the toolbar"*].
[*Optional: Insert a GIF or screenshot showing the feature*]
Ready to give it a try? Click the button below to explore [*Feature Name*] now.
[*Button: Try the New Feature*]
We hope this helps you create even more beautiful work.
Best,
[*Your Name*]
[*Your Position*]
[*Company Name*]
</template>
<template>
Subject: It’s here: Introducing [*Product Name*]
Hi [*First Name*],
The day is finally here. We’re thrilled to announce the launch of [*Product Name*], our new [*describe the product category, e.g., "email marketing platform," "analytics tool"*] designed to help you [*state the primary mission or user goal*].
We created [*Product Name*] because we believe [*state the core belief or problem you're solving*]. Our goal was to build a tool that is both powerful and beautiful, letting you focus on your work, not on the software.
With [*Product Name*], you can:
Ready to see what you can create? Explore [*Product Name*] and start your free trial today.
[*Button: Explore the New Product*]
We can’t wait to see what you build.
Cheers,
[*Your Name*]
[*Your Position*]
[*Company Name*]
</template>
<template>
Subject: What’s New in [*Product Name*] [*Version Number*]
Hi [*First Name*],
We’ve been refining the experience in [*Product Name*], and we’re happy to announce that version [*Version Number*] is now available. This update is focused on making the platform more powerful and intuitive for you.
Here’s a look at what’s changed:
To see everything that’s new, just log in to your account. The update is already live.
[*Button: Explore the New Version*]
We hope these improvements help you do your best work.
Best,
[*Your Name*]
[*Your Position*]
[*Company Name*]
</template>
<template>
Subject: A few fixes to improve your experience
Hi [*First Name*],
We’ve been working to resolve a few issues to make your experience with [*Product Name*] smoother. This update is all about improving stability and performance based on your feedback.
Here’s what we’ve fixed:
These fixes are already live in your account—there’s nothing you need to do. We're committed to providing you with a reliable and beautiful platform.
Thank you for your patience and feedback.
Best,
[*Your Name*]
[*Your Position*]
[*Company Name*]
</template>
<template>
Subject: We’ve made some improvements to [*Feature Name*]
Hi [*First Name*],
We’re always working to refine [*Product Name*] to make it more intuitive and powerful for you. Today, we’re sharing a few updates that make [*describe the area of improvement, e.g., "designing emails"*] even better.
Here’s what’s new:
These improvements are live in your account now. We hope they help you do your best work with more ease.
[*Button: See the Improvements*]
Thank you for helping us build a better platform.
Best,
[*Your Name*]
[*Your Position*]
[*Company Name*]
</template>
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Product updates are your direct line to your audience, and these templates give you a head start. They provide the structure to share what you’ve built, clearly and effectively.
Flodesk is the tool to put these templates into practice. Sign up to start sending emails that look as good as your product.
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