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Launch Emails: 10 Great Examples (& Other Tips)

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In this article, we'll show you 10 email examples for Launch that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective and visually appealing Launch emails.

What should go into launch emails?

A good Launch email is visually appealing and clearly communicates the value of the new product or service. It should create excitement and urgency, encouraging recipients to take immediate action.

  • Engaging Subject Line: Capture attention with phrases like "Introducing Our Latest Innovation" or "Be the First to Experience."
  • Compelling Opening: Start with a strong hook, such as "We're thrilled to unveil our newest feature that will change the way you [do something]."
  • Clear Value Proposition: Highlight the benefits and unique features of the launch, using phrases like "Unlock new possibilities with [product name]."
  • Visual Appeal: Use high-quality images and a clean layout to make the email aesthetically pleasing and easy to read.
  • Call to Action: Encourage immediate action with clear CTAs like "Get Started Now" or "Learn More."
  • Social Proof: Include testimonials or early reviews to build credibility, such as "See what early users are saying about [product name]."

Let's jump into it and explore 10 email examples of good Launch emails!

10 launch email examples

1) Vacation

Vacation

The Vacation email announcing the launch of their Orange Gelée on Amazon is a prime example of an effective Launch email. It combines a visually appealing, retro-inspired design with a clear and engaging subject line, making it easy for recipients to understand the new product offering and take immediate action.

2) Zara

Zara

Zara, a global fashion retailer known for its fast-fashion approach, excels in creating launch emails that are both visually appealing and effective. The email announcing "ZARA SRPLS. COLLECTION 13. Drop 01" stands out with its minimalist design, high-quality imagery, and clear call to action, making it easy for recipients to engage and take immediate action.

3) GoPro

GoPro

GoPro, renowned for its action cameras and accessories, excels in capturing high-quality video and photos in extreme conditions. The email announcing "New Lenses 👀 Radically Different Shots" is effective for a product launch because it uses a direct and attention-grabbing subject line, incorporates a playful emoji, and likely features a clean, modern design that makes the new product offering clear and engaging for customers.

4) M&S

M&S

M&S (Marks & Spencer) is a major British multinational retailer known for selling clothing, food, and home goods. The launch email introducing new sports brands stands out due to its clean, modern design and clear messaging, making it easy for recipients to discover and engage with the new offerings.

5) New York Magazine

New York Magazine

New York Magazine is a well-known publisher that delivers insightful content on culture, politics, and lifestyle. Their email announcing the new app is effective due to its clear subject line, straightforward layout, and easy-to-engage call to action, making it simple for users to understand and interact with the new offering.

6) Le Col

Le Col

Le Col, a brand known for its high-performance cycling apparel, has launched the "All-New Pro Lightweight Jersey." This launch email stands out due to its clean design, clear messaging, and high-quality imagery, making it easy for recipients to understand the new product and take immediate action.

7) Nissan

Nissan

Nissan, a global automobile manufacturer, has crafted an email campaign titled "It's a masterpiece you have to see." This launch email is effective due to its visually appealing design and clear messaging, making it easy for recipients to understand the new offering and take immediate action.

8) 1906 New Highs

1906 New Highs

The 1906 New Highs email introduces their Pain AM/PM product with a clean, modern design that immediately captures attention. Its straightforward layout and high-quality imagery make it easy for recipients to understand the new offering and feel empowered to take action.

9) Studs

Studs

Studs' "NEW! Chains & Clickers 🤩" email stands out with its modern, clean design and engaging visuals that highlight the new jewelry items. The use of emojis in the subject line and clear calls to action make it easy for recipients to understand the offering and take immediate action.

10) Huel

Huel

Huel, known for its nutritionally complete food products, has crafted a launch email with the subject line "Something New is Coming...🚀" that effectively creates intrigue and excitement. The email's clean design, modern typography, and engaging call to action make it easy for recipients to understand the new offering and feel empowered to take immediate action.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning Launch emails that captivate your audience. Our intuitive design tools and customizable templates empower you to craft emails that are both beautiful and effective, ensuring your new product or service gets the attention it deserves.

Wrapping up

Flodesk

Flodesk empowers you to create visually stunning Launch emails that captivate your audience. With our intuitive design tools and customizable templates, you can craft emails that are both beautiful and effective, ensuring your new product or service gets the attention it deserves.

Our platform offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating emails that make an impact.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.