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Travel Emails: 10 Great Examples (& Other Tips)

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In this article, we'll show you 10 email examples for travel that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and inspire you to create your own effective travel emails.

What should go into travel emails?

A good travel email should be visually appealing and personalized, capturing the reader's imagination with vivid descriptions and enticing offers. It should also include clear calls to action, making it easy for recipients to book their next adventure.

  • Engaging Subject Line: Grab attention with phrases like "Discover Your Next Adventure" or "Exclusive Travel Deals Just for You."
  • Personalized Greeting: Use the recipient's name to create a personal connection, such as "Hi [Name], ready for your next trip?"
  • Captivating Imagery: Include high-quality images of destinations, accommodations, and activities to inspire wanderlust.
  • Enticing Offers: Highlight special deals, discounts, or exclusive packages with phrases like "Save 20% on your next getaway" or "Limited-time offer."
  • Clear Call to Action: Use direct and compelling language like "Book Now" or "Explore More" to guide readers towards making a booking.
  • Contact Information: Provide easy access to customer support with phrases like "Need help? Contact us at [email/phone number]."

Let's jump into it and explore 10 email examples of good travel emails!

10 travel email examples

1) TripAdvisor

TripAdvisor

TripAdvisor is a renowned travel platform that offers reviews, recommendations, and information about restaurants, hotels, and attractions worldwide. This email stands out for its effective design, clear communication, and engaging subject line, making it easy for users to find relevant travel recommendations and empowering them to make informed decisions.

2) Carl Friedrik

Carl Friedrik

Carl Friedrik's "Wrapped in warmth" email is a prime example of effective travel communication, featuring a clean, visually appealing design that emphasizes warmth and comfort. The email's simplicity, clear messaging, and inviting aesthetic make it easy for users to engage with the content and feel confident in their travel choices.

3) Ryanair

Ryanair

Ryanair is an airline company known for its budget-friendly flights across Europe. This email effectively communicates travel to customers with its urgent and direct subject line, "2025 Flights on sale 🚨," grabbing attention and encouraging immediate action, while the visually appealing design and clear calls to action make it easy for recipients to book their next trip.

4) Getaway

Getaway

Getaway's "Greeting from Postcard Cabins" email stands out as a travel email due to its clean, modern layout and engaging subject line that evokes a sense of personal connection and adventure. The design is user-centric, offering clear navigation and actionable buttons, making the experience feel accessible and inviting.

5) Arkansas Tourism

Arkansas Tourism

Arkansas Tourism is the official organization dedicated to promoting travel and exploration within the state of Arkansas, highlighting the state's attractions, events, and unique destinations to encourage visitors and support local tourism. They did a good job with this email by crafting an intriguing subject line, "👻 Uncover Arkansas Mysteries 👻," that piques curiosity and encourages opens, while the email's simple and user-friendly design empowers recipients to explore and plan their own adventures.

6) Visit Eau Claire

Visit Eau Claire

Visit Eau Claire's "Trick or Treat Yourself to Eau Claire's Halloween Festivities" email captures attention with its festive theme and visually appealing design. The straightforward layout and clear calls to action make it easy for recipients to explore and plan their Halloween adventures in Eau Claire.

7) Visit Utah

Visit Utah

Visit Utah's "Uncover Northern Utah's Spookiest Secrets" email effectively captures the reader's curiosity with its intriguing subject line and visually appealing design. The email's clear focus on a unique travel theme and its straightforward layout empower users to explore and plan their next adventure with ease.

8) De Soi

De Soi

De Soi is a brand that sends marketing emails, likely in the beverage or lifestyle space, as inferred from the name and the context of the email "On the road with Team De Soi ✈️." This email is a good example of a travel email because its subject line and use of the airplane emoji immediately communicate a travel theme, while the clean, organized design and clear navigation empower users to engage with the content effortlessly.

9) AWAY

AWAY

AWAY's "Labor Day Sale: up to 15% off" email is a prime example of effective promotional communication, featuring a clean and modern design that emphasizes the sale offer. The email's layout, with its bold headlines, high-quality product images, and clear call-to-action buttons, makes it easy for recipients to understand the discount and take advantage of the sale.

10) Palisades Tahoe

Palisades Tahoe

Palisades Tahoe's "Seventy-Five and Counting" email captures attention with its clean design and engaging subject line, making it easy for recipients to explore the content. The email's straightforward layout and clear calls to action empower users to plan their next adventure with confidence and ease.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning travel emails that captivate your audience. Our intuitive design tools and customizable templates empower you to craft personalized, engaging content that drives bookings and inspires wanderlust.

Wrapping up

Flodesk

Flodesk's intuitive design tools make it easy to create visually stunning travel emails that captivate your audience. With no need for coding or design skills, you can effortlessly craft, send, and automate emails that engage your audience and drive revenue.

Trusted by over 100,000 businesses, Flodesk helps both beginners and experts send beautiful, high-converting emails in a simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk provides everything you need for effective email marketing—without the complexity.

In conclusion, using Flodesk can transform your email marketing strategy, making it easier to create engaging and effective travel emails. Sign up for Flodesk today and start captivating your audience.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.