Referral Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for referrals that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and inspire you to create your own effective referral emails.

What should go into referral emails?

A good referral email is concise and personalized, making the recipient feel valued and motivated to take action. It should clearly highlight the benefits of the referral program and include a compelling call-to-action.

• Personalized Greeting: Start with the recipient's name to make the email feel more personal and engaging. For example, "Hi [Name], we have an exciting opportunity for you!"
• Clear Value Proposition: Explain the benefits of the referral program upfront. Use phrases like "Earn rewards for every friend you refer" or "Help your friends and get rewarded."
• Simple Instructions: Provide easy-to-follow steps on how to refer friends. For instance, "Share your unique referral link with friends" or "Invite friends via email or social media."
• Compelling Call-to-Action: Encourage immediate action with a strong call-to-action. Examples include "Start Referring Now" or "Claim Your Rewards Today."
• Visual Appeal: Use eye-catching design elements and images to make the email visually appealing. Incorporate brand colors and logos to maintain consistency.
• Social Proof: Include testimonials or success stories from other users who have benefited from the referral program. For example, "See how [User] earned $50 in rewards by referring friends."

Let's jump into it and explore 10 email examples of good referral emails!

10 referral email examples

1) Cirkul

Cirkul offers a unique way to flavor your water with customizable flavor cartridges, making hydration both fun and personalized. The referral email is effective because it combines a clear value proposition with simple instructions, empowering users to easily share the benefits with friends while enjoying a visually appealing design that captures attention.

2) Surreal

Surreal's referral email, titled "Share the love, make £10," effectively incentivizes users with a clear and straightforward value proposition. The email's simplicity and focus on user empowerment make it an excellent example of how to motivate recipients to take action and share the brand with their network.

3) Presscription

Presscription's referral email, "Buddy up for better results," stands out with its clear and engaging design, making it easy for users to understand and act on the referral opportunity. The email's straightforward approach and visually appealing layout effectively encourage recipients to share the benefits with their friends, enhancing user engagement and participation in the referral program.

4) Going

Going's referral email, "Get real money for helping your friends travel," stands out due to its direct and enticing subject line, which highlights a tangible benefit and a positive action. The email's clean and modern design, combined with a clear call to action, makes it easy for users to understand and participate in the referral program, empowering them to earn rewards while sharing a valuable service with friends.

5) HYLO

HYLO's referral email, "The perfect summer pairing," effectively captures attention with its seasonal theme and visually appealing design. The company excels in presenting a clear value proposition and simple instructions, empowering users to easily share the benefits with friends while maintaining an aesthetically pleasing layout that enhances user engagement.

6) Ticket Tailor

Ticket Tailor's referral email, "Partner with us, earn uncapped commission. Forever," stands out with its clear and enticing subject line, promising ongoing rewards for partners. The email's clean and professional design, combined with a straightforward call to action, empowers users to easily understand and engage with the referral opportunity, making it a compelling example of how to motivate recipients to take action.

7) Partnero

Partnero is launching a new newsletter referral program, inviting users to participate and earn rewards for referring friends. The email is effective due to its clear announcement, engaging subject line, and visually appealing design, which together empower users to take immediate action and share the benefits with their network.

8) Freelance Things

Freelance Things offers a newsletter packed with valuable advice for freelancers, covering topics like pricing, pitching, and tax resources. This referral email stands out by providing actionable content and easy sharing options, making it simple for users to refer friends and expand their network.

9) Southwest Airlines

Southwest Airlines is a major U.S. airline known for its low-cost fares and customer-friendly policies. The referral email, "Smiles Davis, earn up to 100,000 bonus points," stands out with its personalized headline, clear call to action, and visually appealing design elements, making it easy for users to engage and take action.

10) Circles

Circles' referral email, "Introducing our referral program: Sign up, share, make money," is a prime example of effective communication. Its clear value proposition, simple instructions, and visually appealing design make it easy for users to understand and participate, empowering them to share the benefits with friends effortlessly.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly design stunning referral emails that captivate your audience and drive action. Our intuitive platform empowers you to create personalized, visually appealing emails with ease, ensuring your referral program stands out and engages your recipients effectively.

Wrapping up

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue.

Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating stunning emails that drive results.